New York Magazine engagement report
@NYMag - 1.9M followers on X
Measured over 815 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 7 interactions against 1.9M followers, an engagement rate of 0%. Measured over 815 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.2K times each, and 0.134% of those impressions turn into an interaction. That is about 0.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 815 posts sampled, 15% carry an image or video and 99% link out. The account's strongest tracked post pulled 14K interactions, about 1998x its own typical post. Recurring topics include #lookbook, #approvalmatrix, #glutemaxxing.
Measured over 815 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #lookbook, #approvalmatrix, #glutemaxxing.
Compared with accounts its own size
New York Magazine's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, New York Magazine sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 15% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 99% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 15% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 321 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 24, 20261998x their median
The #LookBook goes to the first day of preschool, where the city’s universal-2K program’s inaugural class joined Friends of Crown Heights Educational Center: https://t.co/KPSqNnhIBA https://t.co/QcT4MPHvKA
- Oct 19, 20261928x their median
This past Valentine’s Day, 71-year-old Brad Reese, proud grandson of Reese’s Peanut Butter Cups inventor H. B. Reese, posted a scathing open letter to the manager of corporate brand and editorial at Hershey, accusing the company of unforgivably altering many Reese’s products by replacing real chocolate with compound chocolate — basically using vegetable oils instead of cocoa butter to lower costs and replacing real peanut butter with “peanut-butter-style crèmes.” “And Reese wasn’t alone in feeling like everything was getting worse,” writes Rachel Handler. “Everyone in my life I spoke to agreed that something was amiss, that Reese’s — and commercial chocolate in general — didn’t taste the way it used to.” Handler would spend the next several months tumbling down a chocolate vortex, encountering dozens of eccentric characters, all disagreeing about the fundamental question of what chocolate even is and who it should be for. “I learned that — not to sound like a LinkedIn guy — what’s going on with chocolate is a parable for the modern world. That at this particularly bleak end stage of capitalism, everything we once treasured has or will lose its essential essence and MrBeast will always be involved somehow.” For our cover story, Handler takes a deep dive into the molten belly of the chocolate world. Read it in full: https://t.co/8W0TITn3In
- Sep 28, 20261911x their median
For our inaugural “Men’s Style Issue,” we shvitzed and kibitzted with some of New York’s most stylish men at the Russian & Turkish Baths in the East Village, where photographer Ryan McGinley captured it all: https://t.co/11QSqJZE58 https://t.co/sAiIyETaRJ
- Sep 26, 20261321x their median
It’s been a little over a year since Olandria Carthen, a 28-year-old elevator saleswoman from Alabama, became a fan favorite on season seven of Love Island USA. And though she didn’t win the competition, she’s playing the long game. “I want this to last a lifetime,” she says of building an entertainment career post-Fiji. “I want this very moment to last so I can build generational wealth for my kids, my grandkids, from just me going on a reality show.” Read the full interview with Olandria: https://t.co/vqEKvTrohi
- Oct 21, 20261258x their median
It takes an inordinate amount of wit and charm to best Conan O’Brien in a riff-off. The most an average comedian or host can hope for is not to embarrass themselves trying, which is largely how Kareem Rahma fared in a recent episode of his popular social-media series, Subway Takes. But toward the end of the interview, Rahma and O’Brien were shown up by a stranger named Debbie Shields who just so happened to be commuting on their train. The 68-year old native New Yorker didn’t know what ‘SubwayTakes’ was, or that she was about to get pulled into a viral improvisational comedy bit. But thanks to a childhood spent performing in church and experience hosting comedy and karaoke nights, she says her instincts kicked in immediately. This 'SubwayTakes' appearance isn’t even the first time she has been put on the spot by someone with a huge comedy platform. Shields shares which comedian once pulled her onstage at Barclays Center, how she’s handling her virality, and whether she’d be interested in hosting a show of her own: https://t.co/WktKtAC7Fu
- Aug 24, 20261081x their median
‘Travel sports,’ a term that has come to encompass all sorts of private teams, leagues, and clubs, used to be for the truly exceptional young athlete. Now, they’re for anyone willing to pay — an expensive, exhausting commitment that has become popular not necessarily because millions of parents want them for their children but because it can feel like there’s no other choice. Rec programs are underfunded and struggle to compete with for-profit leagues for prime field, rink, and court times. And the level of play is diluted, often very early, as travel teams are incentivized to enroll children at young ages. Around 5 million children in the U.S. now compete on travel teams. Parents find themselves trapped. They know the benefits of sports and want that for their children, yet giving it to them often means buying into a sports ecosystem that’s inherently flawed. As the pay-to-play model increasingly takes hold, so does the idea that kids should start competing at younger and younger ages, risking their sense of self along with their shoulders and ACLs. “I never want my kids to look back and say I didn’t do everything I could to help them live their dreams,” a mother of three soccer players said. She’s hired professional photographers to take action shots for her 12- and 13-year-olds’ Instagram accounts — the platform has become a recruiting tool — and they’ve both asked her to pay for personal trainers. “I think the word isn’t ‘specialize’; you are ‘professionalizing’ your kid early. You are exposing them to everything professionals have to deal with — I’m talking injury, time, schedule, everything,” said John Van Benschoten, a former MLB player and travel-baseball coach. It makes one ask: All this for what? And for whom? Read Caitlin Moscatello’s cover story on how travel leagues have made youth sports more expensive, hypercompetitive, and all-consuming — and the investors who are making a killing: https://t.co/zHcKsPYfeC
- Oct 22, 2026897x their median
Conan O’Brien is open to doing a sitcom with the special guest from his @subwaytakes episode🤞 https://t.co/pn6ci1eldt
- Sep 10, 2026794x their median
Yuval Abraham and Rachel Szor’s ‘Naza’ is one of the most important films of our time. 24 different Israeli intelligence officers testify in this unflinching exposé of systematic Israeli war crimes in Gaza. https://t.co/XDCjgbXPjj
- Aug 18, 2026760x their median
Natalie Harp, known as Donald Trump’s “human printer,” is the incredibly devoted (some might say unsettlingly obsessed) Trump aide whose job is to print out flattering articles about Trump and deliver them to him in a Lululemon bag. But her whole deal is even weirder. According to a ‘Vanity Fair’ excerpt of ‘All or Nothing,’ Michael Wolff’s book about the 2024 election, Harp is so wholly committed to Trump that she recently spent a summer living in a golf-club locker room just to be close to him. Revisit Craighead’s 2025 piece about why Trump’s closest aide is weirder than you might think: https://t.co/2BzbKKE6wJ
- Aug 18, 2026593x their median
While dropping off her 10-year-old son at Highbridge Recreation Center in Washington Heights on Sunday afternoon, Flora Huang said she couldn’t remember the last time she and her husband had been on a date. As soon as she heard about Parents’ Night Out, a new initiative from the city to give parents an evening of free babysitting, she rushed to sign up. She and her husband were going to grab Dominican food somewhere nearby and enjoy a few hours of peace and quiet. Their son was less excited. “He was all, ‘I don’t know how fun it’s going to be,’” Huang’s husband said, laughing. “But I was like, This isn’t about you. You’re going whether you like it or not.” As part of his pledge to make raising children in New York City more affordable, Mayor Zohran Mamdani announced this summer that the city would be offering free babysitting for up to 500 kids. For one night only, parents could drop off children ages 6 to 12 at certain New York City recreation centers and get four hours of child care — which, in the city, can easily cost more than $100. “Every parent knows that a few hours to yourself can feel like a luxury,” Mamdani said. “It shouldn’t be.” At the rec center in Washington Heights, some parents dropping their kids off had dinner plans, but more than one mother said they were excited just to go home and relax, maybe do a little shopping, or get some laundry done. “Every parent needs a break,” said one mom who had just dropped off her 6-year-old twins. “I’m tired.” Read Erica Schwiegershausen’s full dispatch from Mamdani’s babysitters club: https://t.co/hGsLE4T9QB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 1.9M followers, an engagement rate of 0%. Measured over 815 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.2K times each, and 0.134% of those impressions turn into an interaction. That is about 0.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 815 posts sampled, 15% carry an image or video and 99% link out. The account's strongest tracked post pulled 14K interactions, about 1998x its own typical post. Recurring topics include #lookbook, #approvalmatrix, #glutemaxxing.
- What is New York Magazine's engagement rate on X?
- New York Magazine (@NYMag) has an engagement rate of 0%, based on the median interactions across 815 original posts from the last 30 days against 1,861,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, New York Magazine sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NYMag have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NYMag post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 27.97 posts per day across the measured window.