New York Magazine engagement report
@NYMag - 1.8M followers on X
Measured over 296 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 8 interactions against 1.8M followers, an engagement rate of 0%. Measured over 296 original posts, its engagement rate beats 11% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.106% of those impressions turn into an interaction. That is about 0.411% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 296 posts sampled, 13% carry an image or video and 99% link out. The account's strongest tracked post pulled 7.6K interactions, about 946x its own typical post.
Measured over 296 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #approvalmatrix.
Compared with accounts its own size
New York Magazine's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, New York Magazine sits below the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 24, 2026946x their median
‘Travel sports,’ a term that has come to encompass all sorts of private teams, leagues, and clubs, used to be for the truly exceptional young athlete. Now, they’re for anyone willing to pay — an expensive, exhausting commitment that has become popular not necessarily because millions of parents want them for their children but because it can feel like there’s no other choice. Rec programs are underfunded and struggle to compete with for-profit leagues for prime field, rink, and court times. And the level of play is diluted, often very early, as travel teams are incentivized to enroll children at young ages. Around 5 million children in the U.S. now compete on travel teams. Parents find themselves trapped. They know the benefits of sports and want that for their children, yet giving it to them often means buying into a sports ecosystem that’s inherently flawed. As the pay-to-play model increasingly takes hold, so does the idea that kids should start competing at younger and younger ages, risking their sense of self along with their shoulders and ACLs. “I never want my kids to look back and say I didn’t do everything I could to help them live their dreams,” a mother of three soccer players said. She’s hired professional photographers to take action shots for her 12- and 13-year-olds’ Instagram accounts — the platform has become a recruiting tool — and they’ve both asked her to pay for personal trainers. “I think the word isn’t ‘specialize’; you are ‘professionalizing’ your kid early. You are exposing them to everything professionals have to deal with — I’m talking injury, time, schedule, everything,” said John Van Benschoten, a former MLB player and travel-baseball coach. It makes one ask: All this for what? And for whom? Read Caitlin Moscatello’s cover story on how travel leagues have made youth sports more expensive, hypercompetitive, and all-consuming — and the investors who are making a killing: https://t.co/zHcKsPYfeC
- Aug 18, 2026665x their median
Natalie Harp, known as Donald Trump’s “human printer,” is the incredibly devoted (some might say unsettlingly obsessed) Trump aide whose job is to print out flattering articles about Trump and deliver them to him in a Lululemon bag. But her whole deal is even weirder. According to a ‘Vanity Fair’ excerpt of ‘All or Nothing,’ Michael Wolff’s book about the 2024 election, Harp is so wholly committed to Trump that she recently spent a summer living in a golf-club locker room just to be close to him. Revisit Craighead’s 2025 piece about why Trump’s closest aide is weirder than you might think: https://t.co/2BzbKKE6wJ
- Aug 10, 2026172x their median
These days, it feels very different to be Arab, or Iranian, or Muslim in New York. Over the past decade, a new generation of artists, chefs, comedians, designers, and others have built unprecedented cultural and political capital. Together, they’re what you might call a *scene.* Where the diasporas once seemed siloed, the new Southwest Asia and North Africa (SWANA) scene is increasingly united across identities — Iraqi, Yemeni, Egyptian, Sudanese, Mauritanian, Afghan — and bound together by shared values. It was born out of the pain of the genocide in Gaza, which has led many young people to search for community in the city and build it where it didn’t exist. They found it at protests and in bars and cafés, at comedy shows and clothing pop-ups and fundraisers that turned into all-day hangs. And they found it in the election of the city’s first Muslim mayor and in the Syrian American First Lady. Our latest issue is an attempt to capture the people and places who are defining this era. Explore this special SWANA edition, including a dispatch from its thriving party circuit, a report on how the Middle Eastern restaurant scene has evolved, and more: https://t.co/xv7EQMsgle
- Aug 18, 2026130x their median
While dropping off her 10-year-old son at Highbridge Recreation Center in Washington Heights on Sunday afternoon, Flora Huang said she couldn’t remember the last time she and her husband had been on a date. As soon as she heard about Parents’ Night Out, a new initiative from the city to give parents an evening of free babysitting, she rushed to sign up. She and her husband were going to grab Dominican food somewhere nearby and enjoy a few hours of peace and quiet. Their son was less excited. “He was all, ‘I don’t know how fun it’s going to be,’” Huang’s husband said, laughing. “But I was like, This isn’t about you. You’re going whether you like it or not.” As part of his pledge to make raising children in New York City more affordable, Mayor Zohran Mamdani announced this summer that the city would be offering free babysitting for up to 500 kids. For one night only, parents could drop off children ages 6 to 12 at certain New York City recreation centers and get four hours of child care — which, in the city, can easily cost more than $100. “Every parent knows that a few hours to yourself can feel like a luxury,” Mamdani said. “It shouldn’t be.” At the rec center in Washington Heights, some parents dropping their kids off had dinner plans, but more than one mother said they were excited just to go home and relax, maybe do a little shopping, or get some laundry done. “Every parent needs a break,” said one mom who had just dropped off her 6-year-old twins. “I’m tired.” Read Erica Schwiegershausen’s full dispatch from Mamdani’s babysitters club: https://t.co/hGsLE4T9QB
- Aug 30, 202683x their median
Olivia Rodrigo fully blossomed at the first annual Daisy Chain Fields festival, inspiring the next generation of festival-goers and her musical idols. https://t.co/WAtPCrbvce
- Aug 17, 202671x their median
This past weekend, New York City launched its first Parents’ Night Out, a new initiative by Mayor Zohran Mamdani to give families four hours of free babysitting. It was a hit. https://t.co/tluZZq9Ibb
- Aug 26, 202665x their median
"People who hate each other love Dolly Parton,” culture critic Fran Lebowitz once said of the late country icon, who died at 80 yesterday. The Tennessee singer/songwriter, actor, and philanthropist hailed from a vanishing class: the 20th century monocultural phenomenon who attained household name status that never lost its luster. Parton pushed back against the roles available to women in music in the ’60s, raising eyebrows by performing incredible songs she wrote herself, and then met the evolving tastes and struggles of subsequent eras with the same open heart. She remained a light of genteel humor and common-sense acceptance no matter the cause, steadfast in her faith and also resolutely in support of groups ostracized in religious communities. A married church lady figure who could appear at Studio 54 and on the cover of Playboy without losing the Grand Ole Opry and 700 Club crowds now unites us in grief. Critic Craig Jenkins writes: "What has long been clear is that Parton represented the lasting good that’s possible in America." Jenkins remembers the life and legacy of the icon of country music: https://t.co/UGsPgcw0Ds
- Aug 25, 202659x their median
The stereotype of a top political operative is a hard-drinking, fast-living man with mercenary instincts and expensive habits. Rebecca Katz is the opposite. She is a ball of New York neurosis and chaotic energy whose self-appointed task is saving the Democratic Party from itself. Throughout her career, the Democratic Establishment has lined up against the clients she represents: Graham Platner, Jamaal Bowman, Senator John Fetterman, Mayor Zohran Mamdani. But in all of those cases, Katz’s candidates won, and Fight Agency, the political-consulting firm she co-founded a little over a year and a half ago with veteran ad makers— later bringing in the 27-year-old wunderkind of left-wing politics, Morris Katz (no relation) — seems to have unlocked a secret for unlikely victories in American politics. In her work, Katz says she is explicitly looking for normal people who come from normal backgrounds, not carefully groomed career politicians. “The era of the perfect candidate is over,” she says, repeating a line she often uses when pitching her work. “You’re not looking for a candidate with perfect hair and a perfect life.” But naturally, that imperfection can often carry along baggage. David Freedlander speaks with the political consultant about her risky formula for winning elections: https://t.co/mfCQKjA9wQ
- Aug 23, 202655x their median
The week that Allison P. Davis spent in Los Angeles was a great week to be a clown. Connor Storrie was about to be on Saturday Night Live (he went on to be nominated for an Emmy for his hosting gig), and there was a surprising amount of chatter in the press about his involvement in the L.A. “clown scene.” Around Los Angeles, everyone kept comparing Storrie stories (“He had us over for dinner and cooked us a bunch of ground beef,” Dave, of the Li’l Brunch rap, told Davis). Earlier this year, Davis made a pilgrimage to the city’s Eastside, where, almost everywhere she went, she met a practicing clown, or talked to someone who’d been to a clown show recently, or had tickets to one, or knew someone who was a clown, or their agent had recommended they dabble in clown. Between day jobs as copywriters and graphic designers, screenwriters and actors, teachers and therapists, aspiring clowns were taking classes and workshops. Social groups were forming around the city's different teachers and styles." There appear to be a handful of clown gurus people worship out there," said Alex Tatarsky, a Philadelphia clown who’d recently spent time doing shows in L.A. The city has always loved its cults, they say. Read about the growing cult of clown here: https://t.co/zz0y3W2q1s
- Aug 25, 202638x their median
When the mall at the Oculus opened in 2016, Westfield positioned it as a luxury and fashion retail hub and paid $1.4 billion to lease the space — a huge bet at the time. Upscale tenants included Breitling, Montblanc, Longines, Smythson, and Turnbull & Asser. But at its grand opening, the Oculus was only 60 percent occupied, and some of the announced tenants, including Michael Kors and Disney, never materialized. The estimated 200,000 commuters rushing through the hub on a typical weekday, meanwhile, found the options somewhat frustrating. “Who is shopping at Fendi during their commute to Jersey City?” is a typical comment on a long-running Reddit thread devoted to the mall. Commenters say they’d love to see a bookstore, a Home Depot, a Trader Joe’s, and a Target. But if the initial mix was a misstep, not much could be done — many tenants signed ten-year leases. Now that these leases are expiring, however, there’s an opportunity for Westfield to rethink what the mall is. And Westfield says it’s doing just that. “The last couple of years, we’ve added a Duane Reade, we’ve added a Dunkin’, and a lot of those quick, grab-and-go options that really make sense, and they have been performing really well,” the mall’s senior general manager Marco Maldonado said. But assuming the new retail-mix strategy somehow appeals to everyone at the Oculus, there are still enormous challenges facing the mall. Among them: the appeal of the area as a shopping destination in general. According to a report released in June, the overall retail-vacancy rate for lower Manhattan is 21 percent, nearly twice as high as the citywide average. The high vacancy rate at the Oculus may actually reflect the wider problem of a lower Manhattan retail-space glut. Is there simply too much space downtown to go around? Read Anne Kadet’s full report: https://t.co/1WSSwQ8QgC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 1.8M followers, an engagement rate of 0%. Measured over 296 original posts, its engagement rate beats 11% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.106% of those impressions turn into an interaction. That is about 0.411% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 296 posts sampled, 13% carry an image or video and 99% link out. The account's strongest tracked post pulled 7.6K interactions, about 946x its own typical post.
- What is New York Magazine's engagement rate on X?
- New York Magazine (@NYMag) has an engagement rate of 0%, based on the median interactions across 296 original posts from the last 30 days against 1,837,739 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, New York Magazine sits below the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NYMag have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NYMag post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 9.9 posts per day across the measured window.