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Mayor Zohran Kwame Mamdani engagement report

@NYCMayor - 2.6M followers on X

Measured over 84 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.141%
of 2.6M followers
Per impression
2.17%
167K views on a typical post
Reach
6.50%
of its followers see a post
Typical post
3.6K
interactions (median)
Saved
0.036%
60 bookmarks on a typical post
Posting rate
3.73/day
active 93% of days
Peak time
14:00 UTC
Monday

A typical post picks up 3.6K interactions against 2.6M followers, an engagement rate of 0.141%. Measured over 84 original posts, its engagement rate beats 89% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 167K times each, and 2.17% of those impressions turn into an interaction. That is about 6.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 84 posts sampled, 62% carry an image or video, 10% are part of a thread and 40% link out. The account's strongest tracked post pulled 117K interactions, about 32x its own typical post.

Measured over 84 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #nywx.

Compared with accounts its own size

Mayor Zohran Kwame Mamdani's engagement rate beats 89% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.141%, Mayor Zohran Kwame Mamdani sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 7, 202632x their median

    We got you. Stay hydrated, New York. https://t.co/NaQ5WBM9v0

    108K6.9K1.1K7331.9M viewsView on X
  • Aug 17, 202623x their median

    Could AI do this TAMBIEN? https://t.co/VyOkKDdI3n

    77K4.8K6807303.6M viewsView on X
  • Aug 24, 202622x their median

    We're done kicking the can down the road. Here's how we're fixing the city-owned section of the BQE. https://t.co/ln0it98s1w

    72K4.4K1.1K1.0K8.0M viewsView on X
  • Aug 27, 202617x their median

    Thousands of New Yorkers woke yesterday to devastating news from home. Flooding along the Nepal-Tibet border has taken hundreds of lives, and the search for those still missing continues. To our Nepali and Tibetan neighbors: this city knows what it means to grieve a place you left and still call home. You are not carrying this alone. New York City stands with you.

    58K3.9K738106990K viewsView on X
  • Aug 30, 202617x their median

    Broken swing sets? Missing basketball nets? Have no fear, Renew Crew is here. Neighborhood parks are meant for recreation — not frustration. If it’s broken, this crew will fix it. If it’s run-down, they’ll renew it. Renew Crew: Coming soon to a park near you. https://t.co/Ra3yaaHTnB

    52K5.9K1.3K6893.1M viewsView on X
  • Aug 6, 20268.0x their median

    Too many lives have been cut short by high-speed, illegal e-bikes and e-scooters. That’s why we are issuing cease-and-desist orders against 42 online retailers that have been selling these dangerous devices to New York City residents — including Target, Temu, Wayfair, Walmart, and Amazon.  The safety of New Yorkers is not for sale.

    22K2.1K4.6K9473.0M viewsView on X
  • Aug 11, 20267.6x their median

    Our hearts are with Colombian New Yorkers who have lost loved ones, are trying desperately to reach family and friends, and are living through the devastating aftermath of this morning’s earthquake in Colombia. We know the impact of this earthquake is being felt across the region, and we are holding our Ecuadorian and Venezuelan neighbors in our thoughts as well. To every New Yorker with family and loved ones in the affected areas: you are not alone. Our city stands with you. As we learn more, we will continue to share information and resources available to those impacted by this tragedy.

    24K2.6K402250440K viewsView on X
  • Aug 13, 20267.1x their median

    People come to New York City from all over the world to experience Broadway. The kids who grow up here should be able to do the same. We’re partnering with @TDFNYC to give away over 2,000 free Broadway tickets to NYC High School students through a free-to-enter lottery. Break a leg, high schoolers! Enter the lottery now at https://t.co/RLdsCb1g3x.

    22K2.6K1.3K4324.5M viewsView on X
  • Aug 8, 20266.5x their median

    A legend knows greatness when he sees it. Honored to sit down one on one with Thierry Henry to talk about the city we both love. Catch the full conversation on YouTube. https://t.co/kV39XE7sg6

    21K1.8K3552241.7M viewsView on X
  • Aug 25, 20265.9x their median

    I am deeply saddened by the death of a New Yorker in City custody at a jail on Rikers Island early this morning. My thoughts are with his family and loved ones as they grieve this loss. We do not yet know the cause of death, but we do know that too many New Yorkers have died on Rikers Island. The Department of Correction and its oversight partners will investigate the circumstances surrounding his death. Our administration is fully committed to the critical work of creating better conditions in our city’s jail system and closing Rikers Island as quickly as possible.

    16K7494.6K4505.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nywx

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.6K interactions against 2.6M followers, an engagement rate of 0.141%. Measured over 84 original posts, its engagement rate beats 89% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 167K times each, and 2.17% of those impressions turn into an interaction. That is about 6.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 84 posts sampled, 62% carry an image or video, 10% are part of a thread and 40% link out. The account's strongest tracked post pulled 117K interactions, about 32x its own typical post.

What is Mayor Zohran Kwame Mamdani's engagement rate on X?
Mayor Zohran Kwame Mamdani (@NYCMayor) has an engagement rate of 0.141%, based on the median interactions across 84 original posts from the last 30 days against 2,573,681 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.141%, Mayor Zohran Kwame Mamdani sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NYCMayor have real engagement?
Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NYCMayor post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 3.73 posts per day across the measured window.

Keep going

Mayor Zohran Kwame Mamdani (@NYCMayor) Engagement Rate - 0.141% | PlayerSells