Spectrum News NY1 engagement report
@NY1 - 414K followers on X
Measured over 131 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 6 interactions against 414K followers, an engagement rate of 0.002%. Measured over 131 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.185% of those impressions turn into an interaction. That is about 0.785% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 131 posts sampled, 41% carry an image or video and 66% link out. The account's strongest tracked post pulled 861 interactions, about 144x its own typical post.
Measured over 131 original posts from a 30-day window, last computed on September 26, 2026. Recurring tag: #nyc.
Compared with accounts its own size
Spectrum News NY1's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Spectrum News NY1 sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 41% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 66% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 41% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 66% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 259 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 2026144x their median
Mary Fetchet lost her oldest son Brad, who was working as an equity trader for the firm Keefe, Bruyette & Woods in the south tower, on Sept. 11, 2001. When she got home that day, Mary noticed there was a message on the answering machine. It was Brad. Mary spoke to NY1's @EricSFeldman about hearing her son's final words to her, and about her work helping other families impacted by 9/11.
- Sep 4, 202661x their median
NY1 anchor Cheryl Wills remembers the fear in the newsroom on the morning of 9/11. She sits down with Errol Louis on this week's "You Decide" as we remember 25 years since the 9/11 terror attacks. https://t.co/7ueR6fyYRT
- Sep 4, 202645x their median
On 9/11, FDNY firefighter Stephen Saucedo rushed to Lower Manhattan where he learned his brother, firefighter Gregory Saucedo, was among those missing at the World Trade Center. He spent months searching the rubble but never found his brother’s remains. More than two decades later, Stephen continues to keep Gregory’s memory alive. Read more: https://t.co/wqOlwiDMkC https://t.co/ucvHRv7MRy
- Sep 25, 202642x their median
A nor'easter is on track to hit New York City this weekend. Meteorologist @johndavittontv outlines what to expect, and why this storm isn't expected to come close to the level of past major storms. https://t.co/UhWwuh9dQ8
- Aug 26, 202627x their median
New York State Attorney General Letitia James has joined a coalition of attorneys general and the governor of Pennsylvania in suing the U.S. Postal Service to block a new rule that would give the agency control over mail-in voting in federal elections. Under the proposal, states would need to collect basic voter information, such as a person's name and home address, and enter it into a federal ballot mail portal before it can be accepted by the mail service. The attorneys general allege the rule illegally interferes with their constitutional authority to administer elections because it allows the USPS to reject mail. "The president of the United States voted by mail," James said in an interview with NY1's @errollouis. "It is safe, it's secure, it's been used by a number of states and we're too close to the midterm elections for them to implement this rule, and that's why we are in court again seeking an immediate temporary restraining order stopping this chaos and confusion."
- Aug 27, 202615x their median
A new ride-hail app called Throo is trying to break into New York City's market by charging drivers a flat $1 fee per ride instead of a commission. The company says its model means lower costs for riders and higher pay for drivers. Throo launched in the city in June and says it's already signed on 53,000 drivers, but it still has a long way to go. The Taxi and Limousine Commission says the app logged just over 2,500 rides in June compared to the 20 million rides Uber and Lyft did that same month.
- Sep 21, 202615x their median
Mayor Zohran Mamdani was asked Monday whether he should be criticized for meeting with President Donald Trump, as he did Monday at Gracie Mansion. "I committed over the course of the campaign as well as while being in office that i would meet with anyone, work with anyone that could deliver for New Yorkers," Mamdani said.
- Sep 24, 202613x their median
During a Climate Week fireside chat, Mother Jones’ Garrison Hayes asked Mayor Zohran Mamdani why he thinks President Donald Trump likes him. “This is the city where the president comes from,” Mamdani said. “And so the conversations that we have are not just those of a mayor and a president, but also of two New Yorkers. Two New Yorkers who have many differences of opinion, but two New Yorkers who also do love this city.”
- Sep 4, 202612x their median
Police Commissioner Jessica Tisch said Friday that the NYPD is prepared for the hundreds of thousands of people expected at the annual J'Ouvert Festival and subsequent West Indian American Day Parade in Brooklyn on Monday. "There will be zero tolerance for violence of any kind," Tisch said. Last year, police said seven people were shot and injured in four separate incidents following the parade. The event is the largest celebration of West Indian culture in North America.
- Sep 7, 202611x their median
On 9/11, Mark Desire lead a small team from the New York City Office of the Chief Medical Examiner to Lower Manhattan and survived the collapse of the south tower before beginning the painstaking work of identifying victims’ remains. 25 years later, he and his team are still working to bring answers and loved ones home. Read more: https://t.co/JriUB4WGiw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 414K followers, an engagement rate of 0.002%. Measured over 131 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.185% of those impressions turn into an interaction. That is about 0.785% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 131 posts sampled, 41% carry an image or video and 66% link out. The account's strongest tracked post pulled 861 interactions, about 144x its own typical post.
- What is Spectrum News NY1's engagement rate on X?
- Spectrum News NY1 (@NY1) has an engagement rate of 0.002%, based on the median interactions across 131 original posts from the last 30 days against 413,872 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Spectrum News NY1 sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NY1 have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NY1 post?
- Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 4.67 posts per day across the measured window.