National Weather Service engagement report
@NWS - 3.2M followers on X
Measured over 69 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 82 interactions against 3.2M followers, an engagement rate of 0.003%. Measured over 69 original posts, its engagement rate beats 27% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.229% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 91% carry an image or video and 70% link out. The account's strongest tracked post pulled 814 interactions, about 9.9x its own typical post. Recurring topics include #lala, #flooding, #goes19.
Measured over 69 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #lala, #flooding, #goes19.
Compared with accounts its own size
National Weather Service's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, National Weather Service sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 12, 20269.9x their median
Those in the U.S. may only see a sliver of today's solar eclipse, but GOES-EAST gets a great view of the shadow as it crosses into Europe! 🌑 https://t.co/LZPb3PcbSm
- Aug 18, 20269.6x their median
Over the next seven days, though the southeast will see a bit of relief from the heat later on, Texas and Oklahoma will remain dangerously hot through the duration. Red/Purple on these maps are where heat will be dangerous to ANYONE without cooling/hydration. Take proper precautions and see the latest at https://t.co/qk3BcVP5M8
- Aug 27, 20268.1x their median
Although Dolly is forecast to no longer be a tropical cyclone when it passes near the Leeward Islands, heavy rainfall could begin to affect them late Sat into Sun and the Virgin Islands, Puerto Rico and Hispaniola Sun and Mon. This heavy rain may produce flash flooding, especially in higher terrain
- Aug 12, 20267.7x their median
Tropical Storm #Cristobal Advisory 1 (3 PM GMT, Wed Aug 12): Tropical Storm Cristobal Forms Over the Central Subtropical Atlantic. https://t.co/tW4KeGdBFb
- Aug 12, 20265.7x their median
The Atlantic Basin is becoming more active as we approach the peak of the annual hurricane season. Tropical Storm Cristobal is expected to be short-lived and have minimal impacts but we're watching two additional systems for possible formation in the main development region later this week or this weekend. https://t.co/e2Vkdav5Wu
- Aug 13, 20264.8x their median
Lala is forecast to strengthen and it could be near hurricane strength when it approaches the Big Island of Hawaii by early Saturday. A Hurricane Watch has been issued for the island. Winds are expected to be the strongest downslope of higher terrain, over headlands, and through passes. Heavy rainfall associated with Tropical Storm Lala will begin to impact the Big Island Friday, spreading westward across the island chain during the weekend. This rainfall may produce life-threatening flooding and mudslides, especially in areas of steep terrain. Large and dangerous waves, especially on the Big Island, are expected this weekend, with the greatest impacts along the southern shores. This prolonged period of heavy surf may cause localized coastal flooding and significant beach erosion. Interests in the smaller islands should monitor the progress of Lala, and Tropical Storm Watches could be required later today or Friday. https://t.co/qk3BcVP5M8
- Aug 28, 20264.7x their median
Looking ahead to meteorological Fall (Sept. 1), it wants to bring the heat! Temperatures surge early next week east of the Rockies with well above normal temperatures for most. https://t.co/o5cxJlONPR https://t.co/bbtI1K9lxD
- Aug 23, 20264.4x their median
Heavy rainfall associated with Tropical Storm Moke will begin to impact the Big Island of Hawaii today. Rain will then spread westward across the remainder of the Hawaiian Islands through Monday. This rainfall may produce life-threatening flooding and mudslides for the windward and southeast Big Island, especially in steep terrain and over areas that were affected recently by Lala. https://t.co/e2Vkdav5Wu
- Aug 20, 20263.4x their median
Excessive rainfall leading to flash flooding is possible today in the Mid Atlantic. The highest risk today - moderate (level 3 of 4) - is in the area including New York City and Philadelphia highlighted on the map. Visit https://t.co/o5cxJlONPR for details. https://t.co/3AmqaPF7w2
- Aug 16, 20263.3x their median
Tropical Storm Lala continues to bring damaging winds, heavy rainfall leading to flash flooding, and high surf to portions of the state. Severe thunderstorms, heavy rain, and potential flash flooding will be possible over parts of the Mid-Mississippi Valley through the Mid-Atlantic and the central High Plains.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 82 interactions against 3.2M followers, an engagement rate of 0.003%. Measured over 69 original posts, its engagement rate beats 27% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.229% of those impressions turn into an interaction. That is about 1.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 91% carry an image or video and 70% link out. The account's strongest tracked post pulled 814 interactions, about 9.9x its own typical post. Recurring topics include #lala, #flooding, #goes19.
- What is National Weather Service's engagement rate on X?
- National Weather Service (@NWS) has an engagement rate of 0.003%, based on the median interactions across 69 original posts from the last 30 days against 3,163,081 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, National Weather Service sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NWS have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NWS post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 4.7 posts per day across the measured window.