Ngozi Okonjo-Iweala engagement report
@NOIweala - 2.6M followers on X
Measured over 41 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 274 interactions against 2.6M followers, an engagement rate of 0.011%. Measured over 41 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.83% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 67x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Ngozi Okonjo-Iweala's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, Ngozi Okonjo-Iweala sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 383 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 5, 202667x their median
Enjoy some lovely videos of Nigerian masquerade and dancers at the @wto Open Day. https://t.co/rsc4gkylq5
- Sep 13, 202680x their median
Excellent follow-up with H.E. President Xi Jinping on China‘s role in and support for @wto reforms. President Xi reiterated the importance to global trade of a reformed and well-functioning Multilateral Trading System and China‘s support for this. Thank you, Mr. President. @MOFCOM_China
- Sep 22, 202629x their median
In New York, a glorious night of tributes to an outstanding leader H.E. President Olusegun Obasanjo, GCFR, honoring his legacy, organized by CEO of Mutandis Africa, Chinelo Anohu. I was honoured to give the opening set of tributes followed by many luminaries gathered there, including Former President of Liberia H.E Ellen Johnson Sirleaf @MaEllenSirleaf; H.E. PM @miaamormottley of Barbados; Alhaji @AlikoDangote; @AminaJMohammed DSG UN; HRH Sanusi Lamido Sanusi, Emir of Kano; President of @afreximbank Dr. George Elombi; Chair of @Heirs_Holdings Tony Elumelu; MD of @WorldBankGroup and VP of @IFC_org Makhtar Diop @Diop_IFC; and Founder of @SeplatEnergy Austin Avuru, among others. Congratulations to Chinelo for a well-attended event!
- Sep 23, 202617x their median
More images from #UNGA81 meetings. Saying hello to The Right Honourable @andyburnham PM of the UK, H.E. Guy Parmelin @ParmelinG President of Switzerland, H.E. Pedro Sanchez @sanchezcastejon PM of Spain, and Baroness Patricia Scotland @PScotlandKC. https://t.co/ezRR8PpsrK
- Jul 5, 202613x their median
So many @wto Members made the Open Day fun with their food and cultural items. Many thanks to the members that participated: China, Chinese Taipei, Comoros, Dominican Republic, Egypt, Georgia, Indonesia, Lao PDR, Mongolia, Nepal, Nigeria, Oman, Peru, Sri Lanka, Switzerland, Thailand, Viet Nam. There are many beautiful photos of the day that will momentarily be up on the WTO Website. Here are a few of me with some visiting children. Many thanks also to the many staff and the volunteers who made the day a successful one. Up WTO!
- Sep 22, 202616x their median
At the UN General Assembly Opening this morning taking in speeches by @UN SG @antonioguterres, the President of the General Assembly H.E. Khalilur Rahman @UN_PGA, and the leaders of Brazil and the United States, and catching up with various colleagues and Ministers. With President of @WorldBankGroup Ajay Banga, @RaniaAlMashat UN USG and Executive Secretary @UNESCWA, H.E. @EspenBarthEide MFA of Norway, H.E. Battsetseg Batmunkh @BattsetsegBatm2 MFA of Mongolia, and H.E. @shisir Khanal MFA of Nepal.
- Jul 5, 202611x their median
⚽️ So proud of the performance of the African teams at the World Cup! Morocco @EnMaroc and Egypt @EFA have made it through so far, but @fcfCabo Verde was a stand out. DRC @FecofaRdc, Cote d‘Ivoire @equipenatciv, Ghana @ghanafaofficial also battled. Thanks to all for making us proud. Keeping fingers crossed on further progress! Would be exciting if Nigeria @thenff makes it through to the next World Cup.
- Sep 13, 202612x their median
A great set of meetings and quick catch-up sessions with ASEAN leaders at BRICS in Delhi, Their Excellencies, PM @anwaribrahim of Malaysia, President @prabowo Subianto of Indonesia, and Deputy PM and Minister of Foreign Affairs of Thailand, @SihasakPh Phuangketkeow. Discussions focused on ongoing trade turbulence, the value of a predictable Multilateral Trading System and how to reform the @wto to better serve its Members.
- Jul 31, 202612x their median
At the Lagos Free Zone (@LFZTolaram) and Lekki Deep Sea Port @LekkiPort in Lagos, Nigeria. Looking at the potential of Special Economic Zones to spur industrialization and increase value-added trade. Many thanks for the warm welcome by MD of LFZ, Ms. Adesuwa Ladoja, and ED of Tolaram Group, Mr. Navin Nahata.
- Jul 20, 20269.1x their median
Congratulations to our great @wto members Spain and Argentina for their performance at the World Cup finals! ⚽️ @SpainUNGeneva @cmforadori https://t.co/UTB2zFyx6t
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 274 interactions against 2.6M followers, an engagement rate of 0.011%. Measured over 41 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.83% of those impressions turn into an interaction. That is about 0.582% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 67x its own typical post.
- What is Ngozi Okonjo-Iweala's engagement rate on X?
- Ngozi Okonjo-Iweala (@NOIweala) has an engagement rate of 0.011%, based on the median interactions across 41 original posts from the last 30 days against 2,577,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Ngozi Okonjo-Iweala sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NOIweala have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NOIweala post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 1.37 posts per day across the measured window.