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Ngozi Okonjo-Iweala engagement report

@NOIweala - 2.6M followers on X

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.053%
of 2.6M followers
Per impression
2.90%
47K views on a typical post
Reach
1.84%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.044%
21 bookmarks on a typical post
Posting rate
0.17/day
active 13% of days
Peak time
19:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.4K interactions against 2.6M followers, an engagement rate of 0.053%. Posts are seen about 47K times each, and 2.90% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 18x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.053%, Ngozi Okonjo-Iweala sits above the 25th percentile of the 41,299 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.445%
p902.07%
p99144.1%
Engagement rate as a share of followers, across the 41,299 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,063 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.445%
90th percentile2.07%
99th percentile144.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%58K
02:00 UTC-4%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%47K
06:00 UTC-4%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%82K
11:00 UTC-3%90K
12:00 UTC-2%98K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%111K
17:00 UTC-3%104K
18:00 UTC-2%96K
19:00 UTC-2%91K
20:00 UTC-1%85K
21:00 UTC-1%75K
22:00 UTC-2%65K
23:00 UTC-1%58K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%253K
Monday+1%324K
Tuesday-2%348K
Wednesday-4%309K
Thursday-2%264K
Friday-3%274K
Saturday+3%247K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 5, 202618x their median

    Enjoy some lovely videos of Nigerian masquerade and dancers at the @wto Open Day. https://t.co/rsc4gkylq5

    17K5.5K1.1K485624K viewsView on X
  • Jul 5, 20263.3x their median

    So many @wto Members made the Open Day fun with their food and cultural items. Many thanks to the members that participated: China, Chinese Taipei, Comoros, Dominican Republic, Egypt, Georgia, Indonesia, Lao PDR, Mongolia, Nepal, Nigeria, Oman, Peru, Sri Lanka, Switzerland, Thailand, Viet Nam. There are many beautiful photos of the day that will momentarily be up on the WTO Website. Here are a few of me with some visiting children. Many thanks also to the many staff and the volunteers who made the day a successful one. Up WTO!

    3.6K857491265K viewsView on X
  • Jul 5, 20262.9x their median

    ⚽️ So proud of the performance of the African teams at the World Cup! Morocco @EnMaroc and Egypt @EFA have made it through so far, but @fcfCabo Verde was a stand out. DRC @FecofaRdc, Cote d‘Ivoire @equipenatciv, Ghana @ghanafaofficial also battled. Thanks to all for making us proud. Keeping fingers crossed on further progress! Would be exciting if Nigeria @thenff makes it through to the next World Cup.

    3.4K527622384K viewsView on X
  • Jul 31, 20262.4x their median

    At the Lagos Free Zone (@LFZTolaram) and Lekki Deep Sea Port @LekkiPort in Lagos, Nigeria. Looking at the potential of Special Economic Zones to spur industrialization and increase value-added trade. Many thanks for the warm welcome by MD of LFZ, Ms. Adesuwa Ladoja, and ED of Tolaram Group, Mr. Navin Nahata.

    2.8K495572099K viewsView on X
  • Jul 20, 20262.0x their median

    Congratulations to our great @wto members Spain and Argentina for their performance at the World Cup finals! ⚽️ @SpainUNGeneva @cmforadori https://t.co/UTB2zFyx6t

    2.5K24328335K viewsView on X
  • Aug 7, 20261.6x their median

    Saying goodbye to my wonderful Senior Adviser Ambassador Tomochika Uyama of Japan and his wife Keiko with colleagues from the DG’s office. Tomo, for 5.5 years you gave your best. Thank you for the expertise, experience, institutional memory after all those WTO negotiations, and the hard work. Will really miss you! Wishing you and Keiko the very best in your new assignment. Many thanks to @MofaJapan_jp and the Government of Japan for loaning you to us! @JapanMissionGE

    1.9K236485105K viewsView on X
  • Aug 3, 2026

    More photos from the Delta State, Nigeria, Economic and Investment Summit. Ogwashi-Ukwu women bidding me goodbye at Asaba Airport. At the summit with my brother HM Obi of Ogwashi-Ukwu, Dr. Ifechukwude Okonjo, and the Niger Delta Development Commission Team, with Chairman, H.E. Chiedu Ebie, and Managing Director, Chief Samuel Ogbuku, among others.

    1.7K24945659K viewsView on X
  • Aug 3, 2026

    At the Delta State, Nigeria, Economic and Investment Summit focused on diversifying the State’s economy and encouraging South-South trade. With the VP of Nigeria, HE Senator @KashimSM Shettima; the Executive Gov Delta State, H.E. @RtHonSheriff Oborevwori; the Executive Gov Anambra State, H.E. Prof Charles Chukwuma @CCSoludo; Chair of the Summit, Engr. Austin Avuru; Group Chair Heirs Holdings, @TonyOElumelu; and Dr Bright Okogu, Chief of Staff @wto, among other dignitaries. Happy to meet the Brazilian Ambassador to Nigeria, H.E. Carlos Garcete, with the delegation of Brazilian investors.

    1.1K17261347K viewsView on X
  • Jul 8, 2026

    Happy to receive Nigeria‘s Minister of Industry, Trade and Investment, H.E. Dr. Jumoke Oduwole @joduwole, and her Senior Special Assistant, Ms. Olayombo Ade-Ojo. Very productive discussion on @AfCFTA implementation in light of Nigeria’s role as Chair of the AfCFTA Council of Ministers this year. Particularly pleased to hear of developments in the areas of digital trade and digitalization. Also spoke about developments in critical minerals supply chains in Nigeria and Africa, as well as active participation in @wto reform.

    83815222742K viewsView on X
  • Jul 5, 2026

    Very auspicious day for our 7th @wto Open Day - Portes Ouvertes de l‘OMC. We are grateful to have been joined by H.E. Nicolas Walder, Member of the State Council of Geneva, H.E. Amb Erwin Bollinger of Switzerland, and H.E. Amb Guilherme de Aguiar Patriota of Brazil to open a day of fun, learning and appreciation for what the WTO does. Many thanks to the speakers for highlighting the deep history, beauty and importance of our historic Centre William Rappard (our main building) at the center of International Geneva. I was happy to not only see our august visitors but many members of the public and their families touring the WTO 100-Year Centenary exhibit.

    78914914331K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.4K interactions against 2.6M followers, an engagement rate of 0.053%. Posts are seen about 47K times each, and 2.90% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24K interactions, about 18x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ngozi Okonjo-Iweala's engagement rate on X?
Ngozi Okonjo-Iweala (@NOIweala) has an engagement rate of 0.053%, based on the median interactions across 5 original posts from the last 30 days against 2,572,664 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.053%, Ngozi Okonjo-Iweala sits above the 25th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NOIweala have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NOIweala post?
Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.

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