NIO engagement report
@NIOGlobal - 238K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 303 interactions against 238K followers, an engagement rate of 0.127%. Posts are seen about 30K times each, and 1.02% of those impressions turn into an interaction. That is about 12.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.1K interactions, about 3.5x its own typical post. Recurring topics include #nio, #niohouse. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #nio, #niohouse.
Where this sits in the catalog
At 0.127%, NIO sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1515 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 1, 20263.5x their median
NIO Inc. delivered 35,486 vehicles, representing an increase of 136% year-over-year and 70.6% month-over-month. In the first quarter of 2026, total deliveries reached 83,465, up 98.3% year-over-year, exceeding the upper end of NIO’s delivery guidance. Of the total, the NIO brand delivered 22,490 vehicles, up 120.1% year-over-year and 48.4% month-over-month; the ONVO brand delivered 6,877 vehicles, up 42.7% year-over-year and 130.7% month-over-month; and the firefly brand delivered 6,119 vehicles, up 130.3% month-over-month. As of March 31, 2026, NIO Inc. has cumulatively delivered 1,081,057 vehicles. The NIO ES9 Product and Technology Launch event will be held on April 9. Positioned as a flagship SUV with cutting-edge technology and executive luxury, the ES9 stands as the most advanced SUV of the year. It marks a milestone in NIO’s technological evolution and the culmination of NIO’s systemic innovation. #NIO #BlueSkyComing
- Mar 1, 20262.2x their median
NIO delivered 20,797 vehicles in February 2026, representing an increase of 57.6% year-over-year. As of now, NIO Inc. has delivered a cumulative total of 1,045,571 vehicles.#NIO #BlueSkyComing https://t.co/xcGtpwOGtf
- Apr 7, 20261.8x their median
Beyond Horizon NIO ES9 April 9 · 19:00 (UTC+8) #NIO #NIOES9 https://t.co/flUP31K0Pw
- Feb 6, 20261.8x their median
February 6, 2026, at 22:33:18 (GMT+8), NIO completed its 100 millionth battery swap. The milestone swap was delivered to a NIO user driving an ET5 Touring from Haining, Zhejiang Province in China. To mark this historic moment, NIO’s Founder, Chairman, and CEO William Li joined users, partners, and employees at the NIO Delivery Center in Nanxiang, Shanghai, for a live-streamed celebration, witnessing together a defining chapter for the Company. https://t.co/8x4HKU7vRX
- May 21, 20261.8x their median
NIO Inc. Reports Unaudited First Quarter 2026 Financial Results NIO Inc. announced its unaudited financial results for the first quarter ended March 31, 2026. - Excluding share-based compensation expenses, adjusted profit from operations (non-GAAP) was RMB 66.8 million (US$ 9.7 million) in the first quarter of 2026, achieving profitability for two consecutive quarters. - Total revenues were RMB 25,532.7 million (US$ 3,701.5 million) in the first quarter of 2026, representing an increase of 112.2% from the first quarter of 2025. - Gross profit was RMB 4,859.1 million (US$ 704.4 million) in the first quarter of 2026, representing an increase of 428.4% from the first quarter of 2025. - Gross margin was 19.0% in the first quarter of 2026, setting a new four-year record. - Vehicle margin was 18.8% in the first quarter of 2026, recording four consecutive quarters of quarter-over-quarter growth and hitting a new four-year high. - Other sales margin was 20.6% in the first quarter of 2026, setting a new four-year record. - Balance of cash and cash equivalents, restricted cash, short-term investment and long-term time deposits was RMB 48.2 billion (US$ 7.0 billion) as of March 31, 2026. We generated positive operating cash flows in the first quarter of 2026, delivering positive operating cash flow for three consecutive quarters. - We expect total deliveries in the second quarter to range between 110,000 and 115,000 vehicles, with a year-over-year growth of 52.7% to 59.6%. Revenue guidance is set at RMB 32,777 million (US$$ 4,752 million) to RMB 34,436 million (US$$ 4,992 million), up 72.4% to 81.2% year over year.
- May 1, 20261.7x their median
In April 2026, NIO Inc. delivered 29,356 vehicles, representing an increase of 22.8% year-over-year. Of the total, the NIO brand delivered 19,024 vehicles; the ONVO brand delivered 5,352 vehicles, up 21.6% year-over-year; and the firefly brand delivered 4,980 vehicles. For the first four months, total deliveries reached 112,821, up 71% year-over-year. As of April 30, 2026, the Company’s cumulative deliveries totaled 1,110,413 vehicles. #NIO #BlueSkyComing
- May 27, 20261.7x their median
NIO ES9 Welcomes Yao Ming as Chief Experience Officer As the ES9, NIO’s flagship executive SUV, approaches its launch, we are honored to welcome Yao Ming as Chief Experience Officer of the ES9. From becoming the NBA’s first international No.1 overall draft pick and an eight-time NBA All-Star, to earning induction into both the Naismith Basketball Hall of Fame and the FIBA Hall of Fame, Yao Ming’s career has defined a new height for China on the world stage. With his global perspective and cultural influence, he has also become a bridge between East and West as one of China’s most internationally recognized athletes and a defining figure in China’s growing engagement with the world. After retiring from elite competition, Yao Ming has continued to drive the development of sports and champion public welfare. Through the Yao Foundation and other initiatives, he has long been committed to supporting children’s sports education in under-resourced communities. This long-term commitment to the future, together with his vision and sense of responsibility, embodies the spirit of “Vision, Action” that the NIO ES9 honors. As the culmination of NIO’s 11 years of system innovation, the ES9 is designed for leadership and a new era. A pioneer in the smart electric executive flagship SUV segment, it delivers across-the-board excellence for leaders shaping their time. Tune in at 19:30 on May 27 for the official launch of the NIO ES9.
- Apr 9, 20261.5x their median
NIO ES9 Horizon Edition See beyond the horizon, a journey of grandeur awaits. #NIO #NIOES9 https://t.co/6WOgJkMwfZ
- Jun 1, 2026
In May 2026, NIO Inc. delivered 37,705 vehicles, representing an increase of 62.3% year-over-year, 28.4% month-over-month. The deliveries consisted of 20,013 vehicles from NIO's premium smart electric vehicle brand NIO, up 50.8% year-over-year. 12,029 vehicles from the family-oriented smart electric vehicle brand ONVO, up 91.5% year-over-year, 124.8% month-over-month; and 5,663 vehicles from the small smart high-end electric car brand firefly, increasing of 53.9% year-over-year, 13.7% month-over-month. In the first five months of 2026, NIO Inc. has delivered a cumulative total of 150,526 vehicles, marking a 68.7% increase year-over-year. As of now, NIO Inc. has delivered a cumulative total of 1,148,118 vehicles. The NIO ES9, a flagship executive SUV, as launched on May 27, 2026, with deliveries commencing immediately. In addition, the ONVO L80 was officially launched and commenced deliveries on May 15, 2026. Deliveries of the 2026 ONVO L90 commenced on May 9. The ONVO New L60 made its debut and opened for pre-orders at the 30th Guangdong-Hong Kong-Macao Greater Bay Area Auto Show in late May. Show cars are now arriving at ONVO stores across China, with the official launch scheduled for June 11. #NIO #BlueSkyComing
- Aug 1, 2026
NIO Inc. Achieves 71% YoY, with 35,934 Deliveries in July In July 2026, NIO Inc. delivered 35,934 vehicles, representing an increase of 71% year-over-year. The deliveries consisted of 20,008 vehicles from the premium smart electric vehicle brand NIO, up 57.9% year-over-year; 10,155 vehicles from the family-oriented smart electric vehicle brand ONVO, up 69.9% year-over-year; and 5,771 vehicles from the small smart high-end electric car brand firefly, increasing 143.9% year-over-year. In the first seven months of 2026, NIO Inc. delivered a total of 227,057 vehicles, a record high, marking a year-over-year increase of 68.0%. The NIO brand delivered 139,496 vehicles, up 60.1% year-over-year; the ONVO brand delivered 52,618 vehicles, up 39.1% year-over-year; and the firefly brand delivered 34,943 vehicles, up 242.3% year-over-year. As of now, NIO Inc. has cumulatively delivered 1,224,649 vehicles. #BlueSkyComing #NIO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 303 interactions against 238K followers, an engagement rate of 0.127%. Posts are seen about 30K times each, and 1.02% of those impressions turn into an interaction. That is about 12.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.1K interactions, about 3.5x its own typical post. Recurring topics include #nio, #niohouse. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is NIO's engagement rate on X?
- NIO (@NIOGlobal) has an engagement rate of 0.127%, based on the median interactions across 5 original posts from the last 30 days against 237,962 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.127%, NIO sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NIOGlobal have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NIOGlobal post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 0.17 posts per day across the measured window.