National Herald engagement report
@NH_India - 115K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 2 interactions against 115K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 6% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 337 times each, and 0.594% of those impressions turn into an interaction. That is about 0.293% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 15% carry an image or video and 85% link out. The account's strongest tracked post pulled 33 interactions, about 17x its own typical post. Recurring topics include #rahulgandhi, #gyaneshkumar, #indiabloc.
Measured over 59 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #rahulgandhi, #gyaneshkumar, #indiabloc.
Compared with accounts its own size
National Herald's engagement rate beats 6% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, National Herald sits below the 10th percentile of the 213,472 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.699% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 15% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 15% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 283 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 202617x their median
West Bengal’s Nandigram and Rejinagar assembly bypolls were hit by allegations of voter intimidation and polling irregularities on Tuesday. Congress alleged that its polling agents were removed from booths and demanded fresh polling in both seats. In Rejinagar, voters also alleged they were stopped from reaching polling stations and told their votes had already been cast. These claims could not be independently verified. The BJP rejected the allegations and said polling was conducted fairly. Nandigram recorded 79.39% turnout, while Rejinagar recorded 78.42% till 5 pm. Counting is scheduled for October 9. #WestBengal #Nandigram #Rejinagar #Bypolls #WestBengalBypolls #Election #Polling #Congress #BJP #ElectionNews
- Oct 7, 202616x their median
Congress leader and Lok Sabha LoP Rahul Gandhi on Wednesday said he wants 100 FIRs against him, calling every case a “medal”, as Opposition MPs continued their protest against Chief Election Commissioner Gyanesh Kumar. Following a meeting hosted by Congress president and Rajya Sabha LoP Mallikarjun Kharge, Rahul Gandhi and other Opposition MPs boarded buses for Jantar Mantar, where they planned to stage a fresh protest and demand Kumar’s resignation. The move came a day after Delhi Police stopped their march towards the Election Commission and detained several leaders. #RahulGandhi #GyaneshKumar #ElectionCommission #Opposition #INDIABloc #JantarMantar
- Oct 7, 202610x their median
Bajrang Dal-linked men allegedly stopped a Muslim girl travelling by train from Prayagraj to Satna with a Muslim boy. The Bajrang Dal-linked group allegedly forced the girl to get off the train and questioned her identity. The men allegedly demanded to see her Aadhaar card before allowing her to leave. According to the account, the girl was allowed to continue her journey only after the group confirmed that she was Muslim. The incident has raised concerns over alleged religious profiling and vigilantism on public transport. Private individuals have no general authority to conduct identity checks in the manner of law-enforcement officers. Critics say such incidents reflect growing concerns over the targeting and harassment of Muslims in India. Since 2014, rights groups and critics of the BJP government have repeatedly raised concerns about increased religious polarisation and alleged attacks on minorities. #BajrangDal #Muslim #ReligiousProfiling #India #MinorityRights #HumanRights
- Oct 7, 20267.5x their median
Arrests of Rahul Gandhi, Priyanka Gandhi and other Opposition MPs reflect the “hubris of a failing government”, says Telangana CM #RevanthReddy. #RahulGandhi #GyaneshKumar #ElectionCommission #INDIABloc #Delhi #IndianPolitics #Democracy #Politics https://t.co/bt7CUXSYkI
- Oct 7, 20267.0x their median
From Chile to France and India, a new generation is taking its anger to the streets. Gen Z-led and student movements are challenging governments over education cuts, political accountability, inequality and fears about their future. In Chile, thousands have protested proposed education funding cuts; in France, nationwide student demonstrations have grown into a broader movement over public education and social inequality. In India, youth-led protests have challenged the government over education, jobs and electoral concerns. Though their demands differ, the movements share a common message: young people want a greater say in decisions shaping their lives, rights and future. #GenZ #GenZProtests #YouthMovement #Chile #France #India #StudentProtests #GlobalProtests
- Oct 7, 20265.5x their median
#CJP and Left students' unions say 'intimation', not 'permission' required for protests; no longer seek only #GyaneshKumar's resignation; farmers and civil society bodies invited to join 10 October protest https://t.co/dcyFeTDmUm
- Oct 7, 20265.5x their median
'I will not move from here': #PriyankaGandhi, others lie on roads as police blocks INDIA bloc march to Jantar Mantar, #RahulGandhi detained again https://t.co/EDuL0EPygo
- Oct 6, 20265.5x their median
#Telangana Police register the state's first FIR over false Form-7 applications during #SIR of electoral rolls. A BJP BLA is accused of submitting applications seeking deletion of 30 electors in Musheerabad https://t.co/zQuBfkZjhl
- Oct 7, 20265.0x their median
Congress MP Priyanka Gandhi Vadra climbed over a locked gate at Delhi’s Kingsway Camp on Tuesday night. She then opened the gate to reach Rahul Gandhi and other detained Opposition leaders. Congress workers and protesters followed her into the premises. The leaders had been detained after the INDIA bloc’s protest against Chief Election Commissioner Gyanesh Kumar. #PriyankaGandhi #RahulGandhi #Congress #INDIABloc #GyaneshKumar #Delhi #DelhiProtest #PoliticalProtest
- Oct 7, 20264.0x their median
#WestBengal records 2,454 r**e cases (avg of 16 per day) and 600 murders in first 5 months of #BJP rule, as per figures attributed to State Crime Records Bureau in RTI response obtained by @SaketGokhale, TMC flags 'double-engine disaster' https://t.co/WMKMpDRuoc
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 115K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 6% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 337 times each, and 0.594% of those impressions turn into an interaction. That is about 0.293% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 15% carry an image or video and 85% link out. The account's strongest tracked post pulled 33 interactions, about 17x its own typical post. Recurring topics include #rahulgandhi, #gyaneshkumar, #indiabloc.
- What is National Herald's engagement rate on X?
- National Herald (@NH_India) has an engagement rate of 0.002%, based on the median interactions across 59 original posts from the last 30 days against 115,093 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, National Herald sits below the 10th percentile of the 213,472 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NH_India have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NH_India post?
- Most posts go out around 05:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.