NCDC engagement report
@NCDCgov - 1.2M followers on X
Measured over 35 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 23 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 16% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.157% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 929 interactions, about 40x its own typical post. Recurring topics include #todayinncdc, #diphtheria, #ebola.
Measured over 35 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #todayinncdc, #diphtheria, #ebola.
Compared with accounts its own size
NCDC's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, NCDC sits below the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 520 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 20, 202640x their median
EBOLA: STAY INFORMED. STAY SAFE. Following the confirmation of an Ebola disease case in the FCT, the Federal Government, through the NCDC and relevant health authorities, is strengthening surveillance and response efforts. Ebola spreads through direct contact with the blood or body fluids of an infected person who is sick or has died, or through contaminated materials. Please remain calm and rely on verified information. Early reporting saves lives! 📞 To report a suspected case, call the NCDC 24/7 toll-free line: 6232 #Ebola #publichealth #NigeriaCDC
- Sep 19, 202618x their median
Nigeria is currently experiencing diphtheria outbreaks in several states. Keep informed, keep safe. #dliphtheria #nigeria #publichealth https://t.co/YjVjc37rAe
- Oct 21, 202611x their median
Know the symptoms of Ebola disease: - Fever - Severe weakness - Headache - Vomiting - Diarrhoea What you should do: - Practise regular hand hygiene. - Avoid contact with the body fluids of anyone suspected to have Ebola. - Be especially alert following possible exposure. #StaySafe #PublicHealth #Ebola
- Oct 21, 20269.3x their median
#TodayInNCDC The first Incident Management Meeting was convened on October 21, 2026, after the Honorable Minister's official outbreak declaration of Ebola in Nigeria, bringing together leadership and key partners to align on response efforts. The Incident Action Plan is being finalized today. NCDC teams are on ground conducting case management and response activities, prioritising enhanced surveillance, contact tracing, infection prevention and control, and coordinated risk communication. We remain committed to a timely, coordinated, and evidence-based response to safeguard the health of Nigerians. #NCDC #PublicHealth #EbolaPreparedness #HealthSecurity
- Oct 22, 20268.3x their median
How does Ebola spread? Ebola spreads through direct contact with the blood, vomit, stool and other body fluids of an infected person, including someone who has died from the disease. Transmission can also occur through: 🔹 Unsafe burial practices. 🔹 Contaminated clothing, bedding, needles and other materials. 🔹 Contact with infected bats and other wild animals, including unsafe handling of bushmeat. Adhere to guidance from public health authorities and practise proper hand hygiene to keep yourself and others safe. #Ebola #EbolaPrevention #PublicHealth #NCDC
- Jul 28, 20264.9x their median
Antibiotics save lives, but only when they are used responsibly. #AntimicrobialResistance (AMR) happens when bacteria, viruses, fungi, and parasites become resistant to the medicines designed to treat them. The result? Infections become harder to treat, putting everyone at greater risk. 📽️ https://t.co/dhBF8fQkm7 #Amr #OneHealth #PublicHealth #healthcommunication #AntibioticResistance #healthawarenesss
- Jul 6, 20264.2x their median
The Nigeria Health Declaration Form is mandatory for all international travelers entering Nigeria, including returning Nigerian citizens. Complete your declaration at least 24 hours before departure to help ensure a faster, smoother entry process into Nigeria and reduce delays at the port of entry. 🔗 :https://t.co/fMvArd6uog
- Sep 23, 20263.9x their median
🚨ADVISORY ON COMPLETION OF HEALTH DECLARATION FORMS As part of ongoing efforts to prevent the spread of Ebola and following a dynamic risk assessment, we have provided updated guidance on the completion of Health Declaration Forms. 🔵Travellers from countries with active or relevant Ebola transmission may be required to complete the Health Declaration Form. 🔵Passengers arriving from all other countries are EXEMPT from completing the form at this time. 🔵Travellers are encouraged to remain vigilant and promptly seek medical attention if they develop symptoms consistent with Ebola. Stay informed. Stay safe. #NCDC #Ebola #PublicHealth #TravelHealth
- Oct 6, 20263.2x their median
NCDC HEIGHTENS VIGILANCE FOLLOWING CONFIRMATION OF IMPORTED EBOLA CASE IN KENYA On 6th October 2026, the Government of Kenya confirmed an imported case of Ebola disease caused by Bundibugyo virus, linked to the ongoing outbreak in the Democratic Republic of Congo (DRC). ✅ As of 6th October 2026, there is NO confirmed case of Ebola disease in Nigeria. NCDC is reviewing the risk to the country and strengthening preparedness measures with relevant national and state authorities and partners. The public is advised to: 🔹 Wash hands regularly with soap and water or use an alcohol-based hand rub 🔹 Avoid contact with the blood or body fluids of anyone who is ill 🔹 Avoid contact with the body of anyone who died from an unknown illness 🔹 Avoid handling sick or dead wild animals and eating raw or poorly cooked bushmeat 🔹 Seek care promptly at a recognised health facility if unwell and disclose any recent travel 🔹 Rely only on verified information from official health authorities Travellers from affected areas should monitor their health for 21 days and seek medical attention immediately if symptoms develop. Stay calm. Stay vigilant. Stay informed.
- Sep 28, 20262.8x their median
Rabies is a viral disease transmitted through the saliva of infected animals, usually through bites or scratches. Once symptoms appear, rabies is almost always fatal. But rabies is preventable. ✅ Avoid contact with stray or unfamiliar animals ✅ Vaccinate your pets and prevent them from roaming ✅ Report animals showing unusual behaviour to the nearest veterinary clinic If you are bitten or scratched, wash the wound immediately with soap and clean water and seek medical care without delay. Together let’s #EndRabies. #WorldRabiesDay2026 #NigeriaCDC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 23 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 16% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.157% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 929 interactions, about 40x its own typical post. Recurring topics include #todayinncdc, #diphtheria, #ebola.
- What is NCDC's engagement rate on X?
- NCDC (@NCDCgov) has an engagement rate of 0.002%, based on the median interactions across 35 original posts from the last 30 days against 1,180,524 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, NCDC sits below the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NCDCgov have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NCDCgov post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 1.43 posts per day across the measured window.