NCAA News engagement report
@NCAA_PR - 69K followers on X
Measured over 15 original posts from a 30-day window, last computed on September 18, 2026.
Engagement
A typical post picks up 17 interactions against 69K followers, an engagement rate of 0.025%. Measured over 15 original posts, its engagement rate beats 27% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.118% of those impressions turn into an interaction. That is about 21.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 7% are part of a thread and 93% link out. The account's strongest tracked post pulled 602 interactions, about 35x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on September 18, 2026.
Compared with accounts its own size
NCAA News's engagement rate beats 27% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, NCAA News sits above the 25th percentile of the 201,787 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 93% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 124 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 1, 202635x their median
Statement from NCAA President Charlie Baker: "Without targeted intervention from Congress, college sports cannot set nationwide rules everyone can play by and without Congress, failed professionals will continue to use college sports as a fallback option — robbing the next class of young athletes of college scholarships. It is long past time leaders across college sports call for the immediate passage of the bipartisan Protect College Sports Act — a bill supported by student-athlete leaders, Democrats, Republicans and NCAA schools from all three divisions. Today's rulings and the chaos they bring to college sports are exactly why it's time to pass this bill."
- Jul 9, 202616x their median
Wichita to serve as 2027 and 2028 Opening Round host for March Madness. https://t.co/hrPjrgArsE
- Jul 23, 202614x their median
Statement from the DI Board of Directors about age-based eligibility rules: “We are encouraged by the Division I membership's broad support of the age-based eligibility rules. The design of the new rules, including its implementation strategy, was thoughtful and well informed, and was unanimously supported by the Cabinet, including its student-athlete members. The Board has no plans to modify their application, notwithstanding a series of lawsuits recently filed on behalf of student-athletes with no remaining eligibility. We look forward to ensuring that the age-based eligibility rules are enforced consistently so that all institutions play by the same rules, like all participants in sports.”
- Jul 30, 202612x their median
Statement on the Protect College Sports Act from NCAA President Charlie Baker: "After speaking with conference leaders and university presidents in recent days, one thing is clear: there is overwhelming consensus that targeted intervention from Congress is necessary. I am grateful to Senators Cruz and Cantwell for making meaningful changes to strengthen this bill. This is the legislation we need now. It will grant student-athletes unprecedented academic, health, and wellness benefits, rein in out-of-control agents, and stabilize transfer, eligibility, and revenue-sharing rules. While no bill is perfect, I implore college sports leaders and Senators to support this bill now. It is our best chance to deliver the benefits and level playing field student-athletes deserve while providing the protections institutions need to sustain college athletics long-term."
- Jul 9, 202610x their median
NCAA statement regarding Borovicanin v. NCAA injunction: The court's decision today is wrong, and we will immediately seek all avenues for reversal, including a stay of the court's order pending appeal. The court disregarded over a century of precedent and substituted its own judgment, on a limited factual record, for the collective expertise of the nation's leading higher education institutions. The court also based its decision on assertions by plaintiffs’ counsel about the NCAA and its Bylaws that bear no resemblance to reality. The effect of this ruling will be to take away valuable participation opportunities from student-athletes who are eligible to compete, in favor of those who have already received exactly the number of seasons of competition they expected. As disappointing as the ruling itself is the decision by some member schools to support a lawsuit designed to circumvent the rules by which those same schools agreed to be bound. It is fundamentally unfair to the many programs and student-athletes who follow the rules to compete against those who do not. Integrity in college sports relies on all members abiding by the same standards. While we will seek to overturn this ruling, it is now apparent that Congress must act swiftly to restore stability, uniformity, and fair competition in college athletics.
- Aug 7, 20269.9x their median
welcome back to the Forty, Lynda 🤘 🔗: https://t.co/tWk81GUyg8 #HookEm https://t.co/RBHakRyJKx
- Aug 28, 20268.5x their median
FBS Oversight Committee approves legislation to modify football calendar. https://t.co/7NbZwgTlSf
- Jun 24, 20264.6x their median
DI Student-Athlete Advocacy Committee letter of support for Age-Based Eligibility Rule: https://t.co/1CfnQ1VCys
- Aug 5, 20264.1x their median
Division II adopts age-based eligibility model. https://t.co/jPysXa5c75
- Jul 7, 20263.8x their median
NCAA statement regarding Kashie Natt case: "The order in the Natt case, issued without the NCAA having any opportunity to respond and by a judge not even assigned to hear the case, is demonstrably flawed and the latest instance of an environment where litigation has become a tool to avoid playing by the rules that everyone has agreed to follow. The student-athlete at issue already benefited from the 'Pavia waiver,' which provided him the opportunity to play for a fifth season, and nobody, including the institution where he seeks to compete next year, has ever expressed any doubt that his collegiate career ended when the Pavia waiver expired. We will pursue all remedies to seek reversal of this decision, which contributes to the instability in college sports that only Congress can solve.” — Scott Bearby, NCAA Chief Legal Officer
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 17 interactions against 69K followers, an engagement rate of 0.025%. Measured over 15 original posts, its engagement rate beats 27% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.118% of those impressions turn into an interaction. That is about 21.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 7% are part of a thread and 93% link out. The account's strongest tracked post pulled 602 interactions, about 35x its own typical post.
- What is NCAA News's engagement rate on X?
- NCAA News (@NCAA_PR) has an engagement rate of 0.025%, based on the median interactions across 15 original posts from the last 30 days against 68,502 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, NCAA News sits above the 25th percentile of the 201,787 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NCAA_PR have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NCAA_PR post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.6 posts per day across the measured window.