Back to @NBCPolitics's profile

NBC Politics engagement report

@NBCPolitics - 668K followers on X

Measured over 5 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Per follower
0.005%
of 668K followers
Per impression
0.486%
6.4K views on a typical post
Reach
0.95%
of its followers see a post
Typical post
31
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
02:00 UTC
Friday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 31 interactions against 668K followers, an engagement rate of 0.005%. Posts are seen about 6.4K times each, and 0.486% of those impressions turn into an interaction. That is about 0.954% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% link out. The account's strongest tracked post pulled 2.2K interactions, about 70x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on August 25, 2026.

Where this sits in the catalog

At 0.005%, NBC Politics sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 5, 202670x their median

    EXCLUSIVE: Trump says Iran has not agreed to a deal to end the war, now in its fourth month, because “they’re strong, they’re proud.” https://t.co/wNHCyoJEZ3

    5231311.5K4371K viewsView on X
  • May 29, 20267.7x their median

    BREAKING: Federal prosecutor leading the James Comey indictment over his seashells post resigns from the case. https://t.co/RAngPzECNl

    1724913420K viewsView on X
  • Jun 7, 20264.3x their median

    In a “Meet the Press” interview, Trump doesn’t rule out giving Jan. 6 rioters who attacked police payouts from the “anti-weaponization” fund. https://t.co/rwQEtsxHM8

    25267858.0K viewsView on X
  • Aug 22, 20264.0x their median

    BREAKING: Canada’s prime minister suspends trade talks with the U.S. and says he will match Trump’s 50% tariffs “dollar for dollar” as they go into effect. https://t.co/xCQ2V7iiKN

    742914819K viewsView on X
  • Jun 7, 20264.0x their median

    Trump said the U.S. will work with Iran to destroy its uranium if they can make a deal. “We’ll all go together. It’ll be our equipment. We’ll take it out and destroy it, whether it’s on-site or whether we take it off-site,” the president said. https://t.co/mgxPS2r2nc

    26326529.5K viewsView on X
  • Jul 12, 20262.4x their median

    JUST IN: Sen. Mitch McConnell breaks silence on hospitalization, says he was “briefly unconscious” after a fall and had mild pneumonia. https://t.co/85Uyov4n3b

    14312814.7K viewsView on X
  • Jul 12, 20262.4x their median

    BREAKING: Lindsey Graham, R-S.C., who was elected to the Senate in 2003 and was a close political ally of President Donald Trump, has died, his office confirmed. He was 71. https://t.co/KGdWGNL0rK

    3824846.9K viewsView on X
  • Jul 11, 2026

    Actor Randolph Mantooth, best known for his role as firefighter and medic John Gage in NBC’s “Emergency!” television series in the 1970s, has died at age 80 after a long illness, his family said. https://t.co/Xfi930eotQ

    2411603.5K viewsView on X
  • Aug 7, 2026

    PROJECTION: Trump-backed GOP Rep. Andy Ogles falls to a challenger backed by Tennessee’s governor, becoming the ninth House member to lose a primary this year. https://t.co/7SzbDU5u1Z

    1521306.4K viewsView on X
  • Jun 13, 2026

    EXCLUSIVE: Trump is considering taking the inaugural flight of the new Air Force One jet, gifted to him from Qatar, when he travels to Mount Rushmore next month as part of celebrations for America’s 250th anniversary, sources said. https://t.co/bUPuv43GR8

    7201113.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 31 interactions against 668K followers, an engagement rate of 0.005%. Posts are seen about 6.4K times each, and 0.486% of those impressions turn into an interaction. That is about 0.954% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% link out. The account's strongest tracked post pulled 2.2K interactions, about 70x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NBC Politics's engagement rate on X?
NBC Politics (@NBCPolitics) has an engagement rate of 0.005%, based on the median interactions across 5 original posts from the last 30 days against 668,418 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, NBC Politics sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NBCPolitics have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NBCPolitics post?
Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 0.17 posts per day across the measured window.

Keep going