NBC Digital News engagement report
@NBCDigitalNews - 291K followers on X
Measured over 56 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
A typical post picks up 0 interactions against 291K followers, an engagement rate of 0%. Measured over 56 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 678 times each, and 0% of those impressions turn into an interaction. That is about 0.233% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 56 posts sampled, 59% carry an image or video and 38% link out. The account's strongest tracked post pulled 100 interactions, about 33x its own typical post. Recurring topics include #nbcdigitalnews, #nbcnews, #nbcdstv282.
Measured over 56 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #nbcdigitalnews, #nbcnews, #nbcdstv282.
Compared with accounts its own size
NBC Digital News's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, NBC Digital News sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 59% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 59% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 746 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 202633x their median
A long-awaited dream of a fully-fledged secondary school in the Omulonga Constituency of the Ohangwena Region is becoming a reality. Construction of the Ongula Senior Secondary School has reached 70%, with the first phase expected to be completed in November. The school, located in Oshuulu Village near Ongula yaNetanga in the Otunganga Circuit, will be the first senior secondary school in Omulonga Constituency. With an estimated population of 32,000 people, Omulonga is the most populous constituency in the Ohangwena Region. The new school is expected to reduce congestion at existing schools and improve access to secondary education in the constituency. Omulonga Constituency Councillor Erickson Ndawanifa says plans for the establishment of the school date back to 2010. Once completed, the school will have 28 classrooms, a library, a science laboratory, a computer laboratory and ablution facilities, catering for learners in Grades 10 to 12. The second phase of the project will include the construction of a hostel. The construction has also created employment opportunities for the local community, with about 130 people employed so far. The Otunganga Circuit Inspector of Education, Crispin Masule, says the establishment of the school will help ease admission pressure in both the constituency and the region. The Otunganga Circuit alone has approximately 14 000 school-going children. The construction of the school began in June and is expected to be completed in two years. Panduleni Nepembe Visuals: Abed Katuta #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcplusapp
- Sep 5, 202633x their median
Three people died and four others were injured in a road accident in Bwabwata National Park at Chetto on Saturday. The accident involved a station wagon and a truck, which collided while travelling in opposite directions. The truck was heading to Walvis Bay, while the station wagon was travelling towards Katima Mulilo. The impact caused the station wagon, carrying seven people, to overturn. The truck was carrying three people. Its driver sustained minor injuries, while the two passengers escaped without injuries. Report: Cathy Ngenda Pictures: Nampol #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Sep 4, 202631x their median
The Windhoek City Police Service had to release two suspected housebreakers after the homeowner refused to open a criminal case against them. Police have cautioned crime victims who are unwilling to open criminal cases against perpetrators. The City Police say this limits their ability to investigate offences and take action against suspects. The warning follows the arrest of two men, aged 23 and 25, at Goreangab Dam on Wednesday morning after they were allegedly caught attempting to break into a house. According to the City Police, the two men were cutting a chain securing the house to gain entry. However, the homeowner did not open a criminal case, even after police advised them to do so. The City Police said victims’ failure to open cases can prevent investigations from progressing and may result in suspects returning to the community without facing criminal proceedings. Emil Xamro Seibeb #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Jan 21, 2025
PLEASE NOTE | @NBCDigitalNews is concerned about the increasing prevalence of tribal and sexist remarks in the comments section of our posts on various social media platforms. At the Namibian Broadcasting Corporation, we value the opportunity for our audience to engage with and react to our news and programmes through social media. Our goal is to foster a respectful and constructive environment for open discussions. We encourage you to participate fairly, maturely and objectively, especially in cases where your own views and beliefs are challenged. As a national broadcaster, we have the responsibility to promote unity and nation-building in Namibia. Additionally, we operate under the Community Guidelines of the platforms we use and must adhere to them. We can no longer allow the use of our platforms to promote hatred against fellow Namibians based on tribe, race, sex, or religion. @NBCDigitalNews would like to announce that henceforth, participants who do not adhere to these guidelines or violate these principles will be blocked from accessing our social media platforms.
- Oct 20, 2026
Six traditional leaders from different regions of Namibia received vehicles sponsored by Onani Investment Company at a handover ceremony in Otjiwarongo today. The recipients are Chief Martha Mwadinomho ya Kristian Nelumbu of the Oukwanyama Traditional Authority in the Ohangwena Region; Chief Glony Arnold of the !Kung Traditional Authority in the Otjozondjupa Region; Chief Jeremia Gaobaeb of the Nami-Daman Traditional Authority in the Kunene Region; Chief Sofia Mundjembwe Kanyetu of the Shambyu Traditional Authority in the Kavango East Region; Chief Dawid Hanse of the Simon Kooper (!Khar Khoen) Traditional Authority in the Hardap Region; and Chief Gilbert Muhongo Mutwa of the Masubia Traditional Authority in the Zambezi Region. The vehicles are expected to improve the leaders’ mobility and enable them to carry out their duties and serve their communities more effectively. Sarafina Shindume #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Sep 5, 202624x their median
An unidentified person was burnt beyond recognition after the vehicle they were travelling in allegedly lost control, left the road and collided with a tree at Otuvingo Village in the Okakarara Constituency during the early hours of Saturday. The Otjozondjupa Police Spokesperson and Community Liaison Officer, Senior Inspector Maureen Mbeha, said the vehicle, a Nissan NP200, whose registration number and colour are still unknown, caught fire following the collision. Police suspect the driver was travelling alone. The remains were retrieved from the burnt vehicle and transported to the Otjiwarongo Police Mortuary, they will then be transferred to Windhoek for forensic examination to assist with identification. Investigators also retrieved the vehicle’s engine number, which is expected to assist with further investigations and the identification of the deceased. The next of kin have not yet been established. Police investigations continue. Eveline Paulus #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Sep 4, 202624x their median
A fire broke out behind Tsumeb District Hospital on Friday evening. Nurses residing at the nurses' homes on the hospital premises were seen running out of their accommodation. One of the nurses, Mirjam Jonas, said the fire brigade was called an hour earlier. However, it just arrived. The cause of the fire is yet to be established. Report: Charlotte Nambadja Visuals: Simeon Haufiku #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Sep 18, 202622x their median
A seemingly routine click by a Namibian Defence Force captain based in Okahandja may have opened the door to a cyberattack that has resulted in the leakage of a large volume of military-related confidential information on the internet. The identity of the captain is known to NBC News. NBC News investigations have established that files appearing to originate from systems connected to the NDF are circulating online following a ransomware claim against the Namibian military. The leaked directory contains folders labelled “Commander”, “Defence”, “Military”, “Financials” and “Personal”, alongside documents and other files. The circumstances surrounding the breach are still being investigated, but information gathered by NBC News points to a possible compromise involving a captain stationed in Okahandja. According to information available to NBC News, the officer may have unknowingly clicked on a malicious link and potentially given attackers an avenue into a system or account connected to the military. NDF spokesperson Colonel Shilumbu had not responded to questions put to him by NBC at the time of publication. Emil Xamro Seibeb #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOTv20 #nbcPlusApp
- Sep 18, 202620x their median
People who scavenge for waste at the Tsumeb dumpsite say some municipal refuse workers select cans and other waste that appear more valuable than the rest before dumping it at the site, making it difficult for them to survive. Waste pickers Hans Kamab and Deon Ganeb say that in recent years they mostly survived on expired food dumped at the site, but that too is no longer being dumped there. They accuse some municipal refuse employees of keeping it for themselves and not dumping it at the dumpsite. Report: Charlotte Nambadja Visuals: Simeon Haufiku #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
- Sep 4, 202618x their median
The remains of veteran NBC employee Lamech Mwanyangapo have arrived at Andimba Toivo ya Toivo Airport in Ondangwa, Oshana Region. His remains are being transported to Outapi, where a week-long mourning period will be held at his homestead in Oshikunda-Onavivi village. Mwanyangapo (61) died on 29 August at Lady Pohamba Private Hospital in Windhoek after a long battle with multiple myeloma, a rare form of cancer. He will be buried on 12 September at the Eengoma ELCIN Parish Cemetery in the Omusati Region. Mwanyangapo is survived by his wife and five children. Some mourners who knew him personally described him as a people's person who treated everyone with respect, regardless of their age, social standing or profession. They remember him as a humble and approachable colleague who connected easily with people from all walks of life. His death has been met with sadness within the NBC family, where he is remembered not only as a veteran employee, but also as a colleague who touched the lives of many people during his years of service. Tonateni Haimbodi #NBCNews #nbcdigitalnews #nbcDSTV282 #nbcGOtv20 #nbcPlusApp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 0 interactions against 291K followers, an engagement rate of 0%. Measured over 56 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 678 times each, and 0% of those impressions turn into an interaction. That is about 0.233% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 56 posts sampled, 59% carry an image or video and 38% link out. The account's strongest tracked post pulled 100 interactions, about 33x its own typical post. Recurring topics include #nbcdigitalnews, #nbcnews, #nbcdstv282.
- What is NBC Digital News's engagement rate on X?
- NBC Digital News (@NBCDigitalNews) has an engagement rate of 0%, based on the median interactions across 56 original posts from the last 30 days against 290,673 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, NBC Digital News sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NBCDigitalNews have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NBCDigitalNews post?
- Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.87 posts per day across the measured window.