NASA en español engagement report
@NASA_es - 2.1M followers on X
Measured over 15 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 833 interactions against 2.1M followers, an engagement rate of 0.039%. Posts are seen about 37K times each, and 2.24% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video, 33% are part of a thread and 60% link out. The account's strongest tracked post pulled 4.9K interactions, about 5.9x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At 0.039%, NASA en español sits above the 25th percentile of the 204,424 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 60% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 295 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 20265.9x their median
¿Te perdiste el eclipse solar del 12 de agosto? ¡No te preocupes! ☀️ Aquí tienes tres vistas del eclipse: la totalidad en España, la @Space_Station pasando frente al Sol durante el eclipse parcial en Estados Unidos y una vista desde la estación espacial. Aprende más: https://t.co/0OfZMGx8oF
- Oct 6, 20263.6x their median
¿Una rosa en el cosmos? 🌹 Este es Arp 273, un par de galaxias en interacción a unos 300 millones de años luz de la Tierra. Las fuerzas gravitacionales han deformado la galaxia más grande hasta darle esta peculiar forma de flor. https://t.co/OQm8oe0AIo
- Jun 30, 20266.4x their median
Dos potentes terremotos sacudieron recientemente Venezuela. Los satélites de la NASA han captado imágenes y datos que están apoyando las labores de respuesta. Este mapa del satélite Radar de Apertura Sintética (NISAR, por su acrónimo en inglés) una misión en colaboración con @isro, muestra cómo los sismos desplazaron la superficie terrestre. Los tonos rojos y azules indican desplazamiento en direcciones opuestas (rojo hacia el este y azul hacia el oeste), mientras que los tonos amarillos señalan un desplazamiento cercano a cero. Se trata de datos preliminares aún en proceso de validación, útiles para identificar zonas de desplazamiento significativo. Más información (en inglés) aquí: https://t.co/0jt9uvxoqt
- Aug 14, 20263.3x their median
Aún seguimos maravillados por las vistas que nos dejó el eclipse solar total de esta semana. ✨ Pero este fenómeno no solo transforma el cielo: también es una gran oportunidad para la ciencia. Aprende más en este video: https://t.co/vo1T9OMAme https://t.co/Pewj2wz1Ay
- Jul 24, 20262.8x their median
Todo empieza en el Pacífico, pero sus efectos pueden sentirse en todo el mundo. 🌎 Durante un episodio de El Niño, las aguas del Pacífico central y oriental se calientan más de lo habitual, alterando los vientos y las condiciones atmosféricas. Aprende más: https://t.co/a4cCmSxR8N
- Oct 15, 20262.6x their median
Neptuno fue descubierto hace 180 años Hasta ahora, solo ha tenido un visitante construido por los seres humanos: Voyager 2. En 1989, esta se convirtió en la primera nave espacial en sobrevolar el planeta: pasó a solo 4.800 km sobre sus nubes y descubrió seis nuevas lunas, cuatro anillos y un mundo mucho más activo de lo que se pensaba. Aprende más: https://t.co/hEwi6lOJ9O
- Aug 25, 20262.4x their median
El Niño regresó en junio y sus efectos ya son visibles desde el espacio. 🛰️🌊 Nuevos mapas muestran concentraciones de clorofila mucho más bajas que en otros años en el Pacífico ecuatorial, una señal de cambios en el fitoplancton que sustenta la red trófica marina. https://t.co/vJlP0v0XYQ
- Jul 13, 20262.5x their median
Dos fuertes terremotos sacudieron el norte de Venezuela el 24 de junio. Este mapa utiliza datos del satélite Radar de Apertura Sintética (NISAR, por sus siglas en inglés), una misión de @NASAEarth en colaboración con @isro, antes y después de los sismos. El mapa aporta información sobre las fuerzas que ocasionaron graves daños en el país. 👇
- Aug 24, 20262.1x their median
El sargazo ha cambiado su distribución en las últimas décadas: ha disminuido en el mar de los Sargazos, mientras prolifera en el Atlántico tropical. Este año, el mar Caribe y el golfo de México alcanzaron máximos históricos en la abundancia de esta alga. https://t.co/OztxNTqtKt https://t.co/0x5mDY23eO
- Oct 24, 20262.1x their median
¡La protagonista de este fin de semana! 🌕 No te lo pierdas: la Luna del Cazador iluminará el cielo nocturno y alcanzará su máximo brillo el domingo por la noche. https://t.co/yQ5z34Y8eS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 833 interactions against 2.1M followers, an engagement rate of 0.039%. Posts are seen about 37K times each, and 2.24% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video, 33% are part of a thread and 60% link out. The account's strongest tracked post pulled 4.9K interactions, about 5.9x its own typical post.
- What is NASA en español's engagement rate on X?
- NASA en español (@NASA_es) has an engagement rate of 0.039%, based on the median interactions across 15 original posts from the last 30 days against 2,126,859 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.039%, NASA en español sits above the 25th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASA_es have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NASA_es post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.73 posts per day across the measured window.