NASA en español engagement report
@NASA_es - 2.1M followers on X
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 807 interactions against 2.1M followers, an engagement rate of 0.038%. Measured over 17 original posts, its engagement rate beats 69% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 1.77% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video, 12% are part of a thread and 82% link out. The account's strongest tracked post pulled 4.9K interactions, about 6.1x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
NASA en español's engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.038%, NASA en español sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 12, 20266.1x their median
¿Te perdiste el eclipse solar del 12 de agosto? ¡No te preocupes! ☀️ Aquí tienes tres vistas del eclipse: la totalidad en España, la @Space_Station pasando frente al Sol durante el eclipse parcial en Estados Unidos y una vista desde la estación espacial. Aprende más: https://t.co/0OfZMGx8oF
- Jun 30, 20263.6x their median
Dos potentes terremotos sacudieron recientemente Venezuela. Los satélites de la NASA han captado imágenes y datos que están apoyando las labores de respuesta. Este mapa del satélite Radar de Apertura Sintética (NISAR, por su acrónimo en inglés) una misión en colaboración con @isro, muestra cómo los sismos desplazaron la superficie terrestre. Los tonos rojos y azules indican desplazamiento en direcciones opuestas (rojo hacia el este y azul hacia el oeste), mientras que los tonos amarillos señalan un desplazamiento cercano a cero. Se trata de datos preliminares aún en proceso de validación, útiles para identificar zonas de desplazamiento significativo. Más información (en inglés) aquí: https://t.co/0jt9uvxoqt
- Aug 14, 20263.5x their median
Aún seguimos maravillados por las vistas que nos dejó el eclipse solar total de esta semana. ✨ Pero este fenómeno no solo transforma el cielo: también es una gran oportunidad para la ciencia. Aprende más en este video: https://t.co/vo1T9OMAme https://t.co/Pewj2wz1Ay
- Jul 24, 20262.9x their median
Todo empieza en el Pacífico, pero sus efectos pueden sentirse en todo el mundo. 🌎 Durante un episodio de El Niño, las aguas del Pacífico central y oriental se calientan más de lo habitual, alterando los vientos y las condiciones atmosféricas. Aprende más: https://t.co/a4cCmSxR8N
- Aug 25, 20262.5x their median
El Niño regresó en junio y sus efectos ya son visibles desde el espacio. 🛰️🌊 Nuevos mapas muestran concentraciones de clorofila mucho más bajas que en otros años en el Pacífico ecuatorial, una señal de cambios en el fitoplancton que sustenta la red trófica marina. https://t.co/vJlP0v0XYQ
- Jul 13, 20262.3x their median
Dos fuertes terremotos sacudieron el norte de Venezuela el 24 de junio. Este mapa utiliza datos del satélite Radar de Apertura Sintética (NISAR, por sus siglas en inglés), una misión de @NASAEarth en colaboración con @isro, antes y después de los sismos. El mapa aporta información sobre las fuerzas que ocasionaron graves daños en el país. 👇
- Aug 24, 20262.2x their median
El sargazo ha cambiado su distribución en las últimas décadas: ha disminuido en el mar de los Sargazos, mientras prolifera en el Atlántico tropical. Este año, el mar Caribe y el golfo de México alcanzaron máximos históricos en la abundancia de esta alga. https://t.co/OztxNTqtKt https://t.co/0x5mDY23eO
- Aug 20, 20261.7x their median
Nuestro @NASAWebb nos brinda una nueva vista en infrarrojo de la nebulosa del León, formada por los restos de una estrella de menor masa que está muriendo. @NASAHubble observó este objeto en luz visible en el año 2000, y ahora Webb ofrece una imagen más completa. https://t.co/6locsloVax
- May 22, 20262.1x their median
¿Una escena del fondo del mar? No, es nuestro universo. 🌊✨ @NASAHubble capturó estos detalles brillantes de la nebulosa Trífida, conocida como Messier 20 o M20. Se trata de una región de formación de estrellas situada a unos 5.000 años luz de la Tierra. https://t.co/DPi0txKLhv
- Aug 26, 20261.5x their median
¿Planes para la noche del 27 de agosto? Qué tal un eclipse lunar parcial. Este evento astronómico, en el que la Luna se tiñe de tonos cobrizos,será visible desde gran parte de América del Norte y del Sur, así como desde algunas regiones de Europa y África. Aprende más: https://t.co/Mpaa2wiPg7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 807 interactions against 2.1M followers, an engagement rate of 0.038%. Measured over 17 original posts, its engagement rate beats 69% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 1.77% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video, 12% are part of a thread and 82% link out. The account's strongest tracked post pulled 4.9K interactions, about 6.1x its own typical post.
- What is NASA en español's engagement rate on X?
- NASA en español (@NASA_es) has an engagement rate of 0.038%, based on the median interactions across 17 original posts from the last 30 days against 2,127,786 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, NASA en español sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASA_es have real engagement?
- Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NASA_es post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.