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NASA Technology engagement report

@NASA_Technology - 1.3M followers on X

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.015%
of 1.3M followers
Per impression
1.06%
17K views on a typical post
Reach
1.38%
of its followers see a post
Typical post
184
interactions (median)
Saved
0.077%
14 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
12:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 184 interactions against 1.3M followers, an engagement rate of 0.015%. Posts are seen about 17K times each, and 1.06% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 100% link out. The account's strongest tracked post pulled 99K interactions, about 370x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026.

Where this sits in the catalog

At 0.015%, NASA Technology sits above the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 308 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 20, 2026370x their median

    We're building a Moon Base! @NASAMoonBase will serve as a habitat where astronauts live and work during long-term science missions. Join us at 2pm ET on Tuesday, May 26, for a live news event where we’ll share updates on our lunar exploration plans: https://t.co/IJXA7xYwju https://t.co/jAnkXDg3NY

    80K11K5.2K2.8K26M viewsView on X
  • Jun 7, 2026224x their median

    Coming soon: one of history’s most complex missions Tune in on Tuesday, June 9, at 11am ET, to meet the astronauts flying aboard Artemis III, the mission that will test docking capabilities with commercial landers in low Earth orbit — an important step to crewed lunar landings. https://t.co/8XPmEVLwQK

    22K4.2K8964323.7M viewsView on X
  • May 26, 202655x their median

    Join us today for a live event where we'll share our @NASAMoonBase plans! At 2pm ET (1800 UTC), we'll update you on our progress toward a long-term presence on the Moon. Watch right here on X. https://t.co/UzUXFaZ6wM

    12K2.1K6941461.0M viewsView on X
  • May 25, 202616x their median

    This Memorial Day, we honor the brave men and women who made the ultimate sacrifice in service to our nation. Their courage secured the freedoms that make great endeavors possible and continues to inspire generations of Americans to serve something larger than themselves. We remember them, and we remain forever grateful.

    3.8K4461369643K viewsView on X
  • May 18, 20266.3x their median

    Gas stations in space? We’re working on it! ⛽ NASA is teaming up with Rocket Lab and Eta Space for LOXSAT, a low Earth orbit technology demo to address the challenges of using super-cold fuel in space. Launching aboard an Electron rocket, this demonstration could help shape the future of in-space propellant depots to refuel missions to the Moon, Mars, and beyond: https://t.co/cXd5YkIaiV

    1.4K234411383K viewsView on X
  • Sep 8, 20268.7x their median

    🌕 Opportunity: New Solicitation for Lunar Technologies! NASA has issued a new solicitation to work with partners in advancing critical lunar surface technologies in the key areas including vertical solar arrays, ISRU oxygen production, radioisotope generators, in‑space manufacturing, and advanced nanomaterials — capabilities that are essential to establishing an enduring @NASAMoonBase at the lunar South Pole. 📅 Responses are due October 8, 2026. 🔗 https://t.co/gFVQyZMXtX

    1.3K224482058K viewsView on X
  • Jul 1, 20268.4x their median

    NASA has issued a draft solicitation to advance critical lunar and cislunar technologies. The focus: closing gaps in vertical solar arrays, ISRU oxygen production, Stirling radioisotope generators, in‑space manufacturing, and advanced nanomaterials. These efforts aim to mature key systems, accelerating progress toward NASA’s Moon Base and near‑term missions. https://t.co/fHcXHsUgCo

    1.3K2024420144K viewsView on X
  • Aug 14, 20265.9x their median

    The 2027 NASA RASC-AL Competition asks U.S.-based collegiate teams to submit bold, original concepts focused on aerospace innovation that could help the agency envision a future on the Moon shaped by new technology. Open now through Feb. 24, 2027. Learn more: https://t.co/gVMl5w5hmO

    887149391149K viewsView on X
  • Jun 15, 20265.4x their median

    A Moon Base lander is one step closer to the lunar South Pole.  @astrobotic recently unveiled the Griffin-1 lunar lander, now ready for environmental testing at @nasajpl ahead of its late-2026 launch. Griffin-1 will deliver payloads supporting Moon Base Phase One. https://t.co/wD6GJdbhZy

    828140219109K viewsView on X
  • Jul 27, 20265.2x their median

    Ready for the next step toward a sustained presence at the Moon? 🌕🚀 NASA's CAPSTONE 02 mission will demonstrate advanced navigation, communications, and rendezvous and proximity operations, to help enable Artemis, Moon Base, and future deep space exploration. Learn more: https://t.co/tIpiYSPyBZ

    78114020746K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 184 interactions against 1.3M followers, an engagement rate of 0.015%. Posts are seen about 17K times each, and 1.06% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 100% link out. The account's strongest tracked post pulled 99K interactions, about 370x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NASA Technology's engagement rate on X?
NASA Technology (@NASA_Technology) has an engagement rate of 0.015%, based on the median interactions across 4 original posts from the last 30 days against 1,260,868 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, NASA Technology sits above the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NASA_Technology have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NASA_Technology post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.

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