NASA Mars engagement report
@NASAMars - 1.6M followers on X
Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.6K interactions against 1.6M followers, an engagement rate of 0.099%. Posts are seen about 118K times each, and 1.33% of those impressions turn into an interaction. That is about 7.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 33K interactions, about 21x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.099%, NASA Mars sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 3, 202621x their median
Happy 250th, America! 🇺🇸 Red (Mars), white (Moon), and blue (Earth) brought to you by the solar system. https://t.co/ggjzhkO596
- Jun 3, 20263.2x their median
LIVE: Leaders with NASA's Mars Atmosphere and Volatile Evolution (MAVEN) mission are providing an update on spacecraft operations and discussing the mission's accomplishments. https://t.co/dEw7GWe3JS https://t.co/QDrhHUQu5P
- Aug 27, 20263.0x their median
Running up that hill! Today, NASA’s Curiosity rover reached the pinnacle — so far — of its 14-year mission on Mars, when it marked an elevation gain of 1 kilometer in its ongoing journey from Gale Crater up the slope of Mount Sharp. 1/2 https://t.co/wZHUrz2PZR
- Jun 15, 20262.2x their median
On the 21st day of its mission in Mars's north polar region, NASA's Phoenix Mars Lander used its scoop OTD in 2008 to reveal lumps of white ice under the surface of the rusty soil. Scientists watched how the ice sublimed over 4 days, concluding that it was likely water ice. https://t.co/z7L2HyuqaU
- Jun 5, 20261.8x their median
Well, well, look who's back! After several months of being hidden in the glare of the Sun, Mars is once again visible in the sky. But only for early risers – the planet appears as a small, reddish "star" low on the eastern horizon just before sunrise. https://t.co/vP6pSXt35A
- May 19, 20265.1x their median
Hello Mars, goodbye Mars 👋 NASA’s #MissionToPsyche spacecraft was speeding by the Red Planet on May 15 when it snapped this rare, crescent view of Mars. The successful flyby flung the Psyche spacecraft toward its final destination: the metal-rich asteroid Psyche. 1/2 https://t.co/4Flp3s0P1q
- Jun 10, 2026
The Spirit rover (Mars Exploration Rover A) left our planet to begin the journey to its new home OTD in 2003. This view captured 20 years ago at the beginning of 2006 shows rippled sand deposits of the "El Dorado" ripple field in Gusev Crater on Mars. Designed for a 90-day mission, Spirit operated for more than 6 years on Mars. It's twin, Opportunity, operated for almost 15 years.
- Aug 6, 2026
Stargazing …or rather, Earthgazing… on Mars! 🌏🔭 Perseverance watched as Earth vanished behind the moon Phobos in the evening sky. This is the first time humanity has made an observation from the surface of another planet showing Earth disappearing behind a celestial body.
- Aug 26, 2026
We have you loud and clear! 📡 NASA is marking the addition of a powerful new 34-meter antenna to our Deep Space Network. The next-generation antenna will expand the communication and navigation capabilities of missions to the Moon and beyond. https://t.co/jSZvHy8GHS
- Jul 16, 2026
A sandstorm captured in stone. Curiosity spotted these rocks that formed after ripples of sand climbed over each other during an ancient Martian storm. Details and full-size image: https://t.co/fTEYRy0dQU https://t.co/IltV3IU29L
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.6K interactions against 1.6M followers, an engagement rate of 0.099%. Posts are seen about 118K times each, and 1.33% of those impressions turn into an interaction. That is about 7.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 33K interactions, about 21x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is NASA Mars's engagement rate on X?
- NASA Mars (@NASAMars) has an engagement rate of 0.099%, based on the median interactions across 4 original posts from the last 30 days against 1,585,706 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.099%, NASA Mars sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASAMars have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NASAMars post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.47 posts per day across the measured window.