NASA Langley Research Center engagement report
@NASALangley - 487K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 22, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 116 interactions against 487K followers, an engagement rate of 0.024%. Posts are seen about 6.3K times each, and 1.85% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 26K interactions, about 24x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 22, 2026.
Where this sits in the catalog
At 0.024%, NASA Langley Research Center sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 285 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 28, 202624x their median
Soon... full moon! The next full moon will light the night skies on Sunday, May 31. If you've ever wanted to take a great picture of the Moon, check out our Lunar Photography Guide for tips and tricks: https://t.co/wp8uMt6pVP https://t.co/nNRj0Ky2Mm
- May 21, 20266.5x their median
Today, Matt Anderson (@NASADepAdmin) was officially sworn in as NASA’s 16th Deputy Administrator. At a pivotal moment for America’s space program, he will help lead the agency’s work to advance scientific discovery, strengthen American leadership in space, and drive the missions that will return astronauts to the Moon and prepare for Mars. NASA’s next chapter of exploration is already underway. https://t.co/taXteTrCog
- May 15, 20265.2x their median
What's it like to fly NASA's experimental, quiet supersonic aircraft? We're hosting a @Reddit AMA with our X-59 test pilots on Monday, May 18. Stop by and share your questions! https://t.co/Lhboq7Bi0k https://t.co/eFJP64hDtl
- Aug 11, 202626x their median
It's a bird! It's a plane! It's... NASA's Boeing 777! ✈️ Isn't she a beaut? The B777 returned to Langley today with a fresh, new paint job. This huge aircraft is the future of our airborne science research. 💫 Learn more about the newest addition to our fleet: https://t.co/sLx1clyphN Credit: NASA/Ryan Hill
- Jun 12, 202617x their median
I had the opportunity to visit @NASALangley today and spent time with the extraordinary workforce helping shape the future of American aerospace and space exploration. Their work helps support Artemis, future lunar operations, advanced flight system materials and hypersonics, and nuclear technologies in space. America's leadership in space depends on people willing to solve hard problems, and Langley is full of them.
- Jun 9, 202616x their median
Hampton Roads native, Andre Douglas, has just been announced as an Artemis III astronaut! After serving as a backup and closeout crew member for NASA’s Artemis II mission, we are so excited to celebrate and support him in this upcoming mission. 🚀💙 Learn more about the Artemis III crew: https://t.co/nFEMjaDvFg Photo Credit: NASA/Robert Markowitz
- Jul 29, 20269.7x their median
Sneak a peek inside @NASA's newest wind tunnel — opening this Friday, July 31! Watch to take a closer look at the Flight Dynamic Research Facility's state-of-the-art control room, one of its powerful fans, and a lobby space honoring the past as it prepares to propel a new era of flight research. More: https://t.co/y3OYRY6Zyk
- Aug 26, 20269.3x their median
Making a mess... to benefit humanity! To help NASA and commercial partners better understand the science of lunar landings, @NASALangley has started a series of complex plume-surface interaction tests inside a massive 60-foot spherical vacuum chamber. https://t.co/eihfwO7GIx https://t.co/9CYodPvcHo
- Jul 2, 202610x their median
Developed at NASA Langley, SCALPSS, or Stereo Cameras for Lunar Plume-Surface Studies, will fly on four commercial lunar landers in 2028 as part of NASA’s Moon Base Program. The instrument helps researchers understand crater formation and the characteristics of ejected materials during landings—critical insight as larger landers touch down closer together. Last year, SCALPSS captured this first‑of‑its‑kind imagery during Firefly’s Blue Ghost Mission 1. Listen as Moon Base Program Manager Carlos García-Galán talked about the importance of SCALPSS during the lander announcement on June 30. Learn more about NASA's Moon Base Program: https://t.co/Q6sCCtM7B4
- Apr 23, 2026
The newly upgraded Boeing 777 has arrived back and better than ever at Langley! Additions to the aircraft will help scientists better understand extreme weather in its upcoming NURTURE mission. The future of airborne science is now. 🌎✈️ Photo 1 Credit: NASA/Mark Knopp Photo 2 Credit: NASA/Ryan Hill Photo 3 Credit: NASA/Ryan Hill Learn more: https://t.co/l5JpbdTiiU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 116 interactions against 487K followers, an engagement rate of 0.024%. Posts are seen about 6.3K times each, and 1.85% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 26K interactions, about 24x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is NASA Langley Research Center's engagement rate on X?
- NASA Langley Research Center (@NASALangley) has an engagement rate of 0.024%, based on the median interactions across 3 original posts from the last 30 days against 487,141 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, NASA Langley Research Center sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASALangley have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @NASALangley post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.47 posts per day across the measured window.