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NASA Armstrong engagement report

@NASAArmstrong - 515K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Per follower
0.02%
of 515K followers
Per impression
2.10%
5.0K views on a typical post
Reach
0.97%
of its followers see a post
Typical post
104
interactions (median)
Saved
0.1%
5 bookmarks on a typical post
Posting rate
0.33/day
active 27% of days
Peak time
16:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 104 interactions against 515K followers, an engagement rate of 0.02%. Posts are seen about 5.0K times each, and 2.10% of those impressions turn into an interaction. That is about 0.969% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 15K interactions, about 144x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 18, 2026. Recurring tag: #techleapprize.

Where this sits in the catalog

At 0.02%, NASA Armstrong sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link83% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 83% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 320 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 3, 2026144x their median

    In honor of @Freedom250, two of our most iconic aircraft are getting a fresh coat of red, white, and blue! ✈️🇺🇸 NASA Armstrong’s F-18 and F-15 were repainted in the colors that represent the legacy of determination, service, and unity that define America. It’s more than paint, it’s a tribute to the past and a salute to the future. 🔗: https://t.co/oD1HKgsOAm

    13K1.9K238145707K viewsView on X
  • Jul 4, 202665x their median

    The Nation’s capitol will feel the power of NASA Aeronautics today! ✈️ The agency’s Armstrong Flight Research Center, joined by aircraft from @NASAJohnson, will ignite the skies with a @Freedom250 flyover bursting with energy, pride, and aerospace brilliance. Happy Independence Day! 🇺🇸 🔗: https://t.co/zh4FSbrsii

    5.7K9148637178K viewsView on X
  • Jun 8, 20265.5x their median

    NASA’s X-59 just cleared a huge milestone with its first supersonic flight. Next up: the first mission conditions flight at Mach 1.4 and an altitude of 55,000 feet, key for future community overflights. Bonus: You can follow the upcoming flight live on NASA’s flight tracker. Follow the Quesst blog for what’s coming next in the mission! 🔗: https://t.co/XRadFOf4zS

    85714920524K viewsView on X
  • Aug 5, 20269.9x their median

    Happy Birthday, Neil Armstrong! Before becoming an astronaut in 1962, Armstrong served as a research pilot here at NASA’s Armstrong Flight Research Center. As a project pilot on pioneering high-speed aircraft, including the iconic X-15, which reached speeds over 4,000 mph, he flew more than 200 different aircraft spanning jets, rockets, and helicopters. Today, we honor his enduring impact on aerospace research, space exploration, and aviation history. His legacy continues to inspire generations of explorers, innovators, and enthusiasts. Learn more about his story: https://t.co/3pgV56mNtM Explore the NASA center that proudly carries his name: https://t.co/4xqmT7rgme

    85715213526K viewsView on X
  • Jun 25, 20269.8x their median

    Mach 1.4. 55,000 feet. NASA’s X-59 has been pushing to new limits! ✈️ A step closer toward future quiet supersonic flights. The next generation of flight is taking off! 🔗: https://t.co/IUySmz20Gm https://t.co/X8dDlQBXxm

    84414228354K viewsView on X
  • Jun 15, 20265.4x their median

    A Moon Base lander is one step closer to the lunar South Pole.  @astrobotic recently unveiled the Griffin-1 lunar lander, now ready for environmental testing at @nasajpl ahead of its late-2026 launch. Griffin-1 will deliver payloads supporting Moon Base Phase One. https://t.co/wD6GJdbhZy

    833142219109K viewsView on X
  • Aug 13, 20269.1x their median

    NASA’s new 737 debuts its fresh paint scheme as it gears up for lunar gravity test flights supporting Artemis space equipment development, along with future systems-integration research. 🔗: https://t.co/cXs7bseJYR https://t.co/Td44HL4exQ

    810108161355K viewsView on X
  • Sep 4, 20267.0x their median

    NASA’s X-59 progresses through its 25th flight, continuing to pass performance marks as the team advances closer toward the upcoming acoustic validation phase! A major step toward the future of over-land supersonic travel. https://t.co/Ypv83i7TVr https://t.co/ls24l9Dxtt

    6059326626K viewsView on X
  • Jun 23, 20266.9x their median

    #OTD in 1961, Major Robert M. White was the first pilot to exceed Mach 5 in an aircraft. Flying the X-15, White reached an altitude of 107,700 feet and a speed of 3,603 miles per hour. The highly successful X-15 program provided valuable data that contributed to the development of the Mercury, Gemini, and Apollo spaceflight programs, as well as the Space Shuttle program. 🔗: https://t.co/dwcqInz7cm NASA History | NASA Aeronautics

    58410619424K viewsView on X
  • May 27, 20264.0x their median

    NASA’s home for flight test in action! From cutting‑edge supersonic research to high‑altitude science and precision chase operations, this is flight research at its best. Sound on 🔊 Learn more: https://t.co/zLkYQ9788F https://t.co/FN6ipI3YJt

    58991203118K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#techleapprize

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 104 interactions against 515K followers, an engagement rate of 0.02%. Posts are seen about 5.0K times each, and 2.10% of those impressions turn into an interaction. That is about 0.969% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 15K interactions, about 144x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NASA Armstrong's engagement rate on X?
NASA Armstrong (@NASAArmstrong) has an engagement rate of 0.02%, based on the median interactions across 6 original posts from the last 30 days against 514,716 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, NASA Armstrong sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NASAArmstrong have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @NASAArmstrong post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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