NASA Ames engagement report
@NASAAmes - 502K followers on X
Measured over 11 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 565 interactions against 502K followers, an engagement rate of 0.113%. Measured over 11 original posts, its engagement rate beats 70% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 47K times each, and 1.21% of those impressions turn into an interaction. That is about 9.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 9% are part of a thread and 36% link out. The account's strongest tracked post pulled 3.5K interactions, about 6.2x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on August 28, 2026.
Compared with accounts its own size
NASA Ames's engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.113%, NASA Ames sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 26, 20266.2x their median
Say hi to our galactic neighbor! 👋 2.5 million light-years away is the Andromeda galaxy, the closest spiral galaxy to our own Milky Way. https://t.co/sJzMLkHWwK
- Jun 29, 20264.9x their median
Something sweet is on the rise! 🍓🌕 The Strawberry Moon will light up the night sky tonight, reaching peak illumination in late afternoon. The best time to see it will be shortly after sunset. https://t.co/ofqPYaPF46
- Jun 18, 20264.2x their median
The young designer of Rise meets a @nasaartemis II astronaut! Eight-year-old Lucas Ye had the brightest smile as Artemis II pilot @AstroVicGlover showed him Rise and congratulated him at the Ames summer picnic. A true experience of Moon joy. https://t.co/QZpcwtKpIm
- Aug 14, 20264.0x their median
Simulating entry… Using our LAVA software, Ames engineers performed simulations of a conceptual Mars spacecraft during entry. Here, the vehicle travels at supersonic speed (Mach 2.4) and uses retro-propulsion to decelerate further. https://t.co/oAHxLhv9aB
- Jun 25, 20263.7x their median
NASA's TESS telescope uncovers the puffiest planets ever found. The Jupiter-sized worlds are as light as cotton candy. Further study can help us learn about planetary evolution. https://t.co/77y7BNNdfD
- Aug 5, 20263.7x their median
A hazy Pluto. NASA’s New Horizons spacecraft captured this image just minutes after its closest approach in 2015. https://t.co/0B965hs0JT
- Jun 16, 20263.4x their median
The artist of our solar system 🎨🖌️ Tumultuous storms and clouds in Jupiter’s northern hemisphere paint a mosaic across the gas giant. This image combines four views captured by NASA’s Juno spacecraft in 2019. https://t.co/RsX8R4iamR
- Jul 2, 20263.4x their median
Bursting in (galactic) air 🌟 Glittering here like a cosmic firework is N44, a unique and complex nebula captured by @NASAHubble. One of its most distinctive features is a dark, starry gap—a “superbubble”—spanning about 250 light-years wide. Though not actually bursting, the hole is something of a mystery to astronomers: Stellar winds may have driven the gas away or expanding supernovae could’ve created the cosmic cavern. Learn more: https://t.co/INzUnRIYm4
- Aug 7, 20262.6x their median
Over a billion‑pixel view👀 Our Advanced Supercomputing facility’s hyperwall is one of the largest and most powerful visualization systems in the world. The 300-square foot display can show supercomputer-scale visualizations of the massive datasets produced by NASA supercomputers. This system helps researchers explore their data at large scale, across different viewpoints or using different parameters for new insights. Learn more: https://t.co/bL6RJ6NqoO
- Jul 28, 20262.1x their median
Oh, deer! It’s that time of year 🌕🦌 Look up to the skies tomorrow! The Buck Moon is set to reach peak illumination in the early morning hours but your best viewing opportunity will be in the evening shortly after sunset. Where do you plan to moongaze from? https://t.co/toNER4q6Ae
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 565 interactions against 502K followers, an engagement rate of 0.113%. Measured over 11 original posts, its engagement rate beats 70% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 47K times each, and 1.21% of those impressions turn into an interaction. That is about 9.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 9% are part of a thread and 36% link out. The account's strongest tracked post pulled 3.5K interactions, about 6.2x its own typical post.
- What is NASA Ames's engagement rate on X?
- NASA Ames (@NASAAmes) has an engagement rate of 0.113%, based on the median interactions across 11 original posts from the last 30 days against 502,220 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.113%, NASA Ames sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASAAmes have real engagement?
- Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NASAAmes post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.77 posts per day across the measured window.