NASA Administrator Jared Isaacman engagement report
@NASAAdmin - 213K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 1.8K interactions against 213K followers, an engagement rate of 0.851%. Measured over 15 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 57K times each, and 3.13% of those impressions turn into an interaction. That is about 26.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 80% carry an image or video and 20% link out. The account's strongest tracked post pulled 39K interactions, about 22x its own typical post. Recurring topics include #builtbyhouston, #gocoogs.
Measured over 15 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #builtbyhouston, #gocoogs.
Compared with accounts its own size
NASA Administrator Jared Isaacman's engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.851%, NASA Administrator Jared Isaacman sits above the 75th percentile of the 205,152 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 80% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 711 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 30, 202622x their median
I love my job. Honored to serve πΊπΈ https://t.co/03ETN1dUjO
- Aug 30, 202610x their median
The Golden Age of Discovery Has Begun πΊπΈ https://t.co/Sxx1uTU2r4
- Oct 5, 20264.6x their median
https://t.co/3PuV92Qn1H
- Oct 3, 20264.0x their median
ππππππΏππΎπππ: πππ ππππΏππππ ππΌππΌππ 10 helmets. Each with a connection to Houston that will be worn Saturday morning vs UCF #BuiltByHouston x #GoCoogs https://t.co/nTZKVbDFKB
- Oct 2, 20263.2x their median
Incredible Falcon Heavy footage! Congrats @SpaceX and @DeptofWar on a spectacular launch. October 1st was a big day for the Cape πΊπΈπ https://t.co/ZX64wk1LFd
- Oct 5, 20262.3x their median
Thank you to our @NASA team and everyone at @PacificAirshow who made it possible. Hopefully a few kids went home thinking about their own future in aviation and space. Weβre going to need them. https://t.co/xkxYlj8o12
- Sep 12, 20262.1x their median
Back at it again with a long one, but can't help myself on the Space Academy topic. Interesting to read some of the policy experts who have taken skeptical, and in some cases negative, public positions on the need for a United States Space Academy. People are certainly entitled to their opinions. There are also those who believe we should not build a single spaceship or invest in technological progress until we solve every problem on Earth. That is simply not how you build a better future for our children. I suspect, for some, the objection has more to do with the politics than the merits. So let me address a few of the common concerns and offer some rationale. Global dependence on space is increasing at an astronomical rate. Weather forecasting, disaster response, precision navigation, communications, agriculture, national security and scientific discovery all depend on capabilities in orbit. Connecting the disconnected and expanding access to knowledge is itself foundational to solving many of the world's problems. The data we will be taking in, whether from Earth observation or instruments like Roman, will answer questions we do not even know to ask today. And there is no going back from the trajectory we are on. A decade ago, the FAA was overseeing barely more than a dozen commercial space launches per year. Today, nearly a dozen U.S. companies are operating or developing orbital launch systems, chasing economic opportunity measured in the trillions. But the upside is far greater than economics. Think about what we stand to learn scientifically, what technologies will have to be pioneered to explore out there, and how many of those breakthroughs will make life better back here. Our new national space transportation policy calls for the United States to support more than 1,000 launches annually by 2030. Some already believe that is off by an order of magnitude. America will certainly establish a permanent outpost on another world in the years ahead, and we are not alone in our ambitions. That outpost will become NASA's proving ground for where we go next. Mars. And then we continue on. It is our destiny to harness more of the energy of our star, unlock more of the energy potential in matter, and venture farther outward, in the same spirit as the explorers of centuries past who discovered the New World. And we have no idea how quickly that timeline could accelerate in a world transformed by artificial superintelligence, robotics, quantum technologies and additive manufacturing. All of it is unfolding in the context of a great power competition where falling behind could materially affect our way of life and the trajectory of civilizations. I do know the future will require a bright new generation educated and prepared for this environment. Many will serve in inherently governmental roles. They will need specialized education in disciplines that barely exist today, including nuclear power and propulsion for space applications, before having the opportunity to continue careers across government or the private sector. If you understand the increasingly important and contested environment above us, then a Space Academy is as timely and necessary today as the Space Force has already proven to be. So what are the objections? It blurs the line between peaceful applications in space and the military. This may be the weakest argument I have seen. NASA's history began with astronauts flying to space on ballistic missiles. Several Space Shuttle missions were, and remain, classified. NASA Aeronautics flies repurposed U-2 spy planes for high-altitude research and F-15s for high-speed research. Breakthroughs pioneered through NASA aeronautics have benefited civil aviation and national security alike. The U.S. Merchant Marine Academy, under the Department of Transportation, graduates students who go into industry, government and the military. Some have even become astronauts. Three of the four Artemis II astronauts came from the military, as have many NASA astronauts throughout our history, and some have continued serving in uniform after their NASA careers. NASA's mission is as peaceful as it is patriotic. We explore for the benefit of all humankind, but we go there under our flag. That mission would be impossible without the Guardians standing watch over the domain as we venture outward. There is no contradiction in giving future civil, commercial and national security space leaders a common educational foundation, especially when our adversaries draw no such distinction themselves. What about the cost? Congressional leaders and Governors from both parties have been reaching out and assembling potential funding packages. It is interesting, I face questions during congressional hearings over whether we are investing enough in STEM education. We can absorb billions of dollars in canceled programs from mismanagement. But investing in the education of the next generation, in a domain increasingly central to our scientific, economic and national security future, is somehow uneconomical? We should look past the politics on this one. Go back to 1963, when the world was captivated by the possibilities of space, and remember another iconic JFK speech. He reminded us that we all treasure our children's future. Fittingly, he delivered those words at a university commencement. It is time for another great American academy. A United States Space Academy worthy of the extraordinary adventure ahead.
- Oct 5, 20262.1x their median
Somewhere on that beach is a future pilot, engineer or astronaut. Thatβs why we fly. An incredible weekend over Huntington Beach with our @NASA team at @PacificAirshow. America has big missions ahead, and weβre going to need the next generation ready to take them on. https://t.co/tMwUzFsCFu
- Sep 1, 2026
TΓΌrkiye is the 71st nation to sign the Artemis Accords. What began under President Trump in 2020 with eight founding countries has grown into a global coalition committed to peaceful, responsible, and transparent space exploration. It was a pleasure to welcome Minister @mfatihkacir today as TΓΌrkiye joined this partnership of like-minded nations and committed to the principles that will help shape the future of exploration.
- Oct 2, 2026
We are in the midst of a great power competition. That is exactly why @POTUS has aligned government and industry to secure American leadership in Super Intelligence and across our most critical domains, from under the sea to space. America will win the Second Space Race. Artemis III will launch in 2027, and Artemis IV will return American astronauts to the lunar surface in 2028. When they arrive, the foundations of a Moon Base and rovers will be waiting for them.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.8K interactions against 213K followers, an engagement rate of 0.851%. Measured over 15 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 57K times each, and 3.13% of those impressions turn into an interaction. That is about 26.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 80% carry an image or video and 20% link out. The account's strongest tracked post pulled 39K interactions, about 22x its own typical post. Recurring topics include #builtbyhouston, #gocoogs.
- What is NASA Administrator Jared Isaacman's engagement rate on X?
- NASA Administrator Jared Isaacman (@NASAAdmin) has an engagement rate of 0.851%, based on the median interactions across 15 original posts from the last 30 days against 213,099 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.851%, NASA Administrator Jared Isaacman sits above the 75th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @NASAAdmin have real engagement?
- Its engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @NASAAdmin post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 2.67 posts per day across the measured window.