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NARAKA: BLADEPOINT engagement report

@NARAKATHEGAME - 297K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 19, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 297K followers
Per impression
0.565%
11K views on a typical post
Reach
3.81%
of its followers see a post
Typical post
64
interactions (median)
Saved
0.04%
4 bookmarks on a typical post
Posting rate
1.37/day
active 100% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 64 interactions against 297K followers, an engagement rate of 0.021%. Measured over 40 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.565% of those impressions turn into an interaction. That is about 3.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 10% link out. The account's strongest tracked post pulled 143K interactions, about 2241x its own typical post. Recurring topics include #narakabladepoint, #choosintexas.

Measured over 40 original posts from a 30-day window, last computed on October 19, 2026. Recurring tags: #narakabladepoint, #choosintexas.

Compared with accounts its own size

NARAKA: BLADEPOINT's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, NARAKA: BLADEPOINT sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link10% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 22, 20262241x their median

    apple store employees when you ask them if the phone you just bought for $2000 has a charger included https://t.co/KlhXmL3Wuf

    133K9.9K1442732.7M viewsView on X
  • Oct 1, 20263.8x their median

    The answer speaks for itself. 😎 #NARAKABLADEPOINT https://t.co/MXcsf42GZX

    217204120K viewsView on X
  • Sep 25, 20263.8x their median

    New Hero: Kael ⚔️ Eat, drink, and leave your worries behind. New hero Kael charges into battle with a mighty appetite, reducing incoming damage while keeping enemies in check. Arriving midway through the new season! #NARAKABLADEPOINT https://t.co/qBSJeZhKpZ

    196278919K viewsView on X
  • Jul 24, 20263.7x their median

    NARAKA: BLADEPOINT × The King's Avatar crossover is about to begin! New hero Ye Xiu enters the battlefield with the new weapon Kaleidoscope Parasol, bringing tactical mastery to every fight. A new chapter of glory is ready to unfold. Available on the Test Server now and officially launching on July 29 PT!

    2072045531K viewsView on X
  • Jul 31, 20263.4x their median

    Take a look at the latest update to Ye Xiu’s Extreme Outfit [The King’s Avatar · Lord Grim]. The armor material display issue has now been fixed, and the visual effects have also been optimized in line with the material adjustments. #NARAKABLADEPOINT https://t.co/xPo4PEJIKG

    192187222K viewsView on X
  • Jul 24, 20262.9x their median

    "Don't worry. This was never a one-man game." New Hero Ye Xiu joins NARAKA with an unwavering passion for glory. For him, victory begins with trust and belongs to those who fight together! Available on the Test Server now and officially launching on July 29 PT. https://t.co/fufXBtrtq7

    1521696536K viewsView on X
  • Sep 15, 20262.8x their median

    Summer styles are back to make a splash! 🌊☀️ The Summer Party Pack brings back your summer favorites for a limited time! Make it a triple for more beach-ready outfits, cosmetics, and bonus rewards. Don't miss your chance to add Kurumi Outfit Summer Party · Crimson Sakura to your summer collection! Available from September 17 – September 28 UTC. #NARAKABLADEPOINT

    1471712214K viewsView on X
  • Jul 27, 20262.7x their median

    A brand-new lineup is coming to the Store! ✨ Embrace the mystique of the Ancient Isle with Lannie, and drift into a cozy slumber with Zai's Sweet Dreams collection. Random Nunchucks Summer Party Collection Cosmetic also joins the lineup, bringing four distinct summer vibes to discover. Available on July 29 PT. #NARAKABLADEPOINT

    139224515K viewsView on X
  • Jul 28, 20262.5x their median

    Log in on July 29 PT to claim the new crossover hero Ye Xiu for FREE! Two classic outfits of Ye Xiu are joining the lineup. The King's Avatar·Team Demeter reflects his comeback to the championship stage, while The King's Avatar·Unspecialized showcases his top-tier mechanics and mastery across every class. Check out the Store on July 29 PT! #NARAKABLADEPOINT

    135182614K viewsView on X
  • Jul 29, 20262.5x their median

    The Myriad Treasure is ready to reveal its finest. Extreme Outfit of Ye Xiu and Kaleidoscope Parasol Extreme Skin take the spotlight, with stunning new outfits for multiple heroes joining the collection. There's more to discover in the Store, including new crossover outfits, hairstyles, accessories, and more. Available on July 29 PT. What's going straight onto your wishlist? #NARAKABLADEPOINT

    126236515K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#narakabladepoint#choosintexas

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 64 interactions against 297K followers, an engagement rate of 0.021%. Measured over 40 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.565% of those impressions turn into an interaction. That is about 3.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 10% link out. The account's strongest tracked post pulled 143K interactions, about 2241x its own typical post. Recurring topics include #narakabladepoint, #choosintexas.

What is NARAKA: BLADEPOINT's engagement rate on X?
NARAKA: BLADEPOINT (@NARAKATHEGAME) has an engagement rate of 0.021%, based on the median interactions across 40 original posts from the last 30 days against 296,815 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, NARAKA: BLADEPOINT sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @NARAKATHEGAME have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @NARAKATHEGAME post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.37 posts per day across the measured window.

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