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MYDIN engagement report

@MydinMalaysia - 102K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 15, 2026.

Engagement

Per follower
0.011%
of 102K followers
Per impression
0.699%
1.6K views on a typical post
Reach
1.62%
of its followers see a post
Typical post
12
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.37/day
active 20% of days
Peak time
01:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 12 interactions against 102K followers, an engagement rate of 0.011%. Posts are seen about 1.6K times each, and 0.699% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 4.3K interactions, about 362x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 15, 2026.

Where this sits in the catalog

At 0.011%, MYDIN sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link17% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 209 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 13, 2026362x their median

    Tak perlu buku pink untuk membeli-belah di MYDIN 🛒 https://t.co/qZlgXGJBpi

    3.4K7875788147K viewsView on X
  • Oct 6, 2026346x their median

    Top 4 lelaki handsome dalam F1 https://t.co/p9RU1awMkX

    3.6K4156477119K viewsView on X
  • Jul 15, 2026138x their median

    Terima kasih kepada semua ibu mengandung yang datang sempena hari istimewa ini! 🩷 Semoga sedikit sebanyak Baucar Barangan Bayi percuma bernilai RM100 dapat membantu persiapan menyambut cahaya mata tersayang. https://t.co/7ynmStcFYs

    1.3K323263592K viewsView on X
  • Jul 15, 202614x their median

    Kami terharu sangat bila baca setiap ucapan dan kata-kata daripada ibu-ibu mengandung yang hadir hari ini. 🫶🏼 Harapnya dapat meringankan persiapan menyambut si kecil dan bawa senyuman buat bakal ibu. https://t.co/3WrFhgneyf

    139240118K viewsView on X
  • Jul 14, 202611x their median

    Istimewa untuk Ibu Mengandung! 🩷 🗓️ Rabu, 15 Julai 2026 🕗 8 Pagi - 10 Malam Baucar barangan bayi bernilai RM100 PERCUMA untuk 500 ibu mengandung terawal, hanya pada 15 Julai 2026 di 8 cawangan MYDIN terpilih! https://t.co/lFDMwemXXe

    79464821K viewsView on X
  • Sep 28, 20265.4x their median

    Al-Fatihah dan Salam Takziah Kami turut berdukacita atas pemergian Tun Dr. Siti Hasmah Mohd Ali, yang telah kembali ke rahmahtullah sebentar tadi. Semoga Allayarharmah ditempatkan dalam kalangan orang-orang yang beriman dan dikasihi oleh Allah SWT. https://t.co/lyM3hDH19L

    5410101.8K viewsView on X
  • Aug 25, 20262.7x their median

    Salam Maulidur Rasul 1448H 🌙 https://t.co/wbzeZoZJ9D

    257002.5K viewsView on X
  • Sep 9, 20262.1x their median

    Klik, Follow & Menang! ✨ PERCUMA keahlian MYDIN Meriah selama 1 tahun untuk korang! Untuk menang, korang hanya perlu: 1️⃣ Follow @MydinMalaysia 2️⃣ Like & tag 2 rakan 3️⃣ Screenshot tindakan “Follow” & komen 4️⃣ Muat naik screenshot di: https://t.co/Bsoti9yWbq https://t.co/YEPOTlkwPG

    951011.8K viewsView on X
  • Jun 3, 20261.5x their median

    Ingatkan BTS tu Back to School

    141211.9K viewsView on X
  • Jul 17, 2026

    MYDIN Mart Tasik Kesuma, Beranang telah dibuka! 🎉 Terima kasih kepada semua warga Beranang atas sokongan yang diberikan sempena pembukaan rasmi MYDIN Mart Tasik Kesuma, Beranang pada hari ini. https://t.co/liuoHWYN6n

    150103.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 12 interactions against 102K followers, an engagement rate of 0.011%. Posts are seen about 1.6K times each, and 0.699% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 4.3K interactions, about 362x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is MYDIN's engagement rate on X?
MYDIN (@MydinMalaysia) has an engagement rate of 0.011%, based on the median interactions across 6 original posts from the last 30 days against 101,601 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, MYDIN sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MydinMalaysia have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MydinMalaysia post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.37 posts per day across the measured window.

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