Castillo de Chapultepec engagement report
@Museodehistoria - 485K followers on X
Measured over 32 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 13 interactions against 485K followers, an engagement rate of 0.003%. Measured over 32 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 936 times each, and 1.39% of those impressions turn into an interaction. That is about 0.193% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 199 interactions, about 15x its own typical post. Recurring topics include #concierto, #colecciónmnh, #filah2026.
Measured over 32 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #concierto, #colecciónmnh, #filah2026.
Compared with accounts its own size
Castillo de Chapultepec's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Castillo de Chapultepec sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Jul 25, 202615x their median
¿Conoces los secretos que guarda el vitral emplomado que se encuentra en la planta alta del área conocida como Álcazar? #EnVideo te contamos sobre la guardiana de nuestros jardines, que aparece retratada en este objeto emblemático de la #colecciónmnh https://t.co/U7fcSBL7NA
- Oct 3, 202311x their median
#TomaNota Los únicos puntos de venta autorizados para la compra de boletos del museo son el sitio web: https://t.co/NNrflldb5R y la taquilla ubicada al inicio de la rampa. El museo no se hace responsable por la compra de boletos a través de otros medios no autorizados. https://t.co/43GxLiQNUe
- Jul 21, 20263.4x their median
#UnDíaComoHoy 21 de julio pero de 1822, Agustín de Iturbide fue coronado como Agustín I, emperador de México. #EnVideo te contamos algunos datos de este episodio, así como de las piezas relacionadas con este personaje que podrás encontrar en las salas del museo. #colecciónmnh https://t.co/wL1uzLZusI
- Jul 31, 20263.1x their median
En el #DiaMundialDelBordado te mostramos algunos dechados de la #colecciónMNH. En estas piezas de tela las niñas y jovencitas ensayaban sus destrezas para bordar, habilidad considerada fundamental y cuyo dominio indicaba que estaban listas para el matrimonio. https://t.co/GnB87MDRts
- Aug 6, 20262.8x their median
Estudiantes de la licenciatura de Restauración en la @encrym realizaron sus prácticas intersemestrales en el museo, colaborando en la conservación preventiva de los objetos metálicos del Salón Comedor. #EnVideo maestras y estudiantes te cuentan más de este proceso. #colecciónmnh https://t.co/oDYYnVa1m9
- Aug 5, 20262.5x their median
🎶 Este sábado 8 de agosto ven a disfrutar de melodías tradicionales, música mexicana y composiciones de Haydn en el concierto de piano, canto y cuerdas que se presentará a las 12 h en el Patio del Alcázar 🎶 🎟️ Actividad incluida en el boleto de entrada. https://t.co/38btsk8dH2
- Aug 9, 20262.2x their median
#UnDíaComoHoy pero de 1879 nace Emiliano Zapata. Salvador Rueda, director del museo, te cuenta #EnVideo un poco de la vida y obra de este personaje de la historia de México. #colecciónMNH https://t.co/SB6Nf9U6zu
- Aug 12, 20262.0x their median
El personal del museo lamenta el sensible fallecimiento del escritor Vicente Quirarte Castañeda. Descanse en paz. https://t.co/FVVabjNJXg
- Aug 18, 20261.9x their median
#TeMostramos algunos detalles de este ajedrez del siglo XIX elaborado en marfil y hueso. Sus piezas tienen, en su base, pequeñas esferas de la paciencia. Es parte de la #colecciónMNH que no se exhibe en salas. ¿Qué detalle te llama más la atención? 📸 : Omar Dumaine https://t.co/ld6y0339fY
- Jul 25, 20261.8x their median
El pasado miércoles en la #triviaMNH te pedimos que nos dijeras en qué espacio se encontraba el detalle de la primera https://t.co/WwjQvZiPTF respuesta es: Patio de Escudos. Este es uno de los detalles de las puertas que se encuentran en este lugar. ¿Le atinaste? #colecciónMNH https://t.co/7hwZoE33mN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 485K followers, an engagement rate of 0.003%. Measured over 32 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 936 times each, and 1.39% of those impressions turn into an interaction. That is about 0.193% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 199 interactions, about 15x its own typical post. Recurring topics include #concierto, #colecciónmnh, #filah2026.
- What is Castillo de Chapultepec's engagement rate on X?
- Castillo de Chapultepec (@Museodehistoria) has an engagement rate of 0.003%, based on the median interactions across 32 original posts from the last 30 days against 485,312 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Castillo de Chapultepec sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Museodehistoria have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Museodehistoria post?
- Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.