Museo Thyssen engagement report
@MuseoThyssen - 542K followers on X
Measured over 21 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 51 interactions against 542K followers, an engagement rate of 0.009%. Measured over 21 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 2.17% of those impressions turn into an interaction. That is about 0.433% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 90% carry an image or video, 10% are part of a thread and 95% link out. The account's strongest tracked post pulled 456 interactions, about 8.9x its own typical post. Recurring topics include #equinocciodeotoño, #otoño, #priceless.
Measured over 21 original posts from a 30-day window, last computed on October 14, 2026. Recurring tags: #equinocciodeotoño, #otoño, #priceless.
Compared with accounts its own size
Museo Thyssen's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Museo Thyssen sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 95% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 542 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 23, 20268.9x their median
1/2 El otoño cambia la paleta. Ocres, rojizos, dorados y marrones empiezan a ganar terreno también fuera de los cuadros. Hoy damos la bienvenida a una nueva estación buscando sus colores en nuestras colecciones. #EquinoccioDeOtoño #Otoño https://t.co/av6ugVEoA7
- Oct 9, 20265.3x their median
Queda inaugurada la nueva exposición ‘Mauritshuis ♥ Thyssen-Bornemisza. Obras maestras de La Haya’, un conjunto excepcional de obras maestras de los Países Bajos del siglo XVII, entre ellas ‘Vista de Delft’ (hacia 1660-1661) de Johannes Vermeer. La muestra es el resultado de un intercambio simultáneo de veinticinco obras entre nuestro museo y el @mauritshuis, gracias a un acuerdo de colaboración entre ambas instituciones. El próximo martes 13 a las 9.30, te invitamos a descubrir esta exposición de la mano de su comisaria, Dolores Delgado, en un directo que emitiremos en nuestro perfil de Instagram. Visita la muestra hasta el 10 de enero de 2027 (y los lunes, de 12.00 a 16.00, con acceso gratuito) https://t.co/WrOqx9LgTK #ThyssenMauritshuis
- Jul 6, 20269.9x their median
‘Santa Casilda’, pintada hacia 1635 por Francisco de Zurbarán y perteneciente a nuestras colecciones, ya está en la @NationalGallery, dentro de la primera gran exposición en Reino Unido dedicada al maestro del Barroco sevillano. https://t.co/k8bxHLM56I #NuestrosCuadrosViajan #Zurbarán
- Oct 8, 20264.3x their median
El próximo lunes 12 octubre, con motivo del Día de la Hispanidad, visita gratuitamente la colección y las exposiciones temporales del museo de 13:00 a 19:00. Aprovecha el puente para contemplar las obras maestras llegadas de La Haya con ‘Mauritshuis ♥ Thyssen-Bornemisza. Obras maestras de La Haya’, acércate al universo colorido y urbano de Kenny Scharf o descubre la propuesta de ‘Seba Calfuqueo. Cautín’. Entradas disponibles a partir de mañana, viernes 9/10 a las 10h. Aunque el acceso será gratuito el día 12, tendrán prioridad los visitantes con entrada online. https://t.co/aPnYRZuvpt #ElMuseoDeTodos
- Jul 31, 20263.0x their median
‘Jesús entre los doctores’ (1506), de Alberto Durero, junto a ‘Pan y Siringe’ y ‘Ladón y Siringa’ (hacia 1510) -en depósito en el @MuseuNac_Cat-, de Giovanni Agostino da Lodi, viajan a Milán para la exposición que la Pinacoteca di Brera dedica al pintor italiano. https://t.co/VOl1Vvy6Ci #NuestroCuadrosViajan #Lodi #Durero
- Oct 7, 20263.0x their median
Las obras ‘Retrato de Asensio Julià’ y ‘El tío Paquete’, de Francisco de Goya, ya están en Zaragoza para formar parte de la exposición ‘Solo Goya. El arte de ver’ en el Museo Goya. La muestra, que se inaugura el próximo 9 de octubre, presenta una mirada al conjunto de la trayectoria de Francisco de Goya, más allá de la imagen del artista sombrío asociada a los ‘Desastres de la guerra’ o las ‘Pinturas negras’. Un recorrido de más de 40 obras del artista procedentes de las grandes colecciones del mundo. Visítala hasta el 10 de enero de 2027. https://t.co/bNatRRnEal #NuestrosCuadrosViajan
- Oct 14, 20262.9x their median
'Interior con una mujer sentada junto al hogar', pintada por Jacobus Vrel hacia 1654, viaja hasta el Kunsthaus Zürich para formar parte de la muestra 'Vilhelm Hammershøi. The Eye That Listens', organizada en colaboración con el museo, y primera exposición museística integral en Suiza dedicada a Hammershøi. https://t.co/uA5oytBUY5 #NuestrosCuadrosViajan #JacobusVrel
- Oct 12, 20262.4x their median
“Freud nos enseñó el mensaje oculto de los sueños. Dalí hizo visible ese lenguaje”. A partir del 20 de octubre se inaugura ‘El universo freudiano de Dalí’, una exposición que explora la relación de la obra de Salvador Dalí con los escritos de Sigmund Freud. A través de esta muestra, comisariada por Jaime Brihuega, el museo busca arrojar nueva luz a la heterogénea y prolífica obra del artista catalán. Su fascinación por los escritos de Freud y el célebre encuentro entre ambos en 1938 constituyen el hilo conductor de la exposición, que propone una relectura del conjunto de su carrera. ¡No te la pierdas! 🎟️ Entradas ya a la venta. https://t.co/zKqpBi6qu5 Con la colaboración de la @ComunidadMadrid y el Ayuntamiento de Madrid (@MADRID) #DalíFreud #ElUniversoFreudianoDeDalí #ElMuseoDeTodos
- Jun 11, 20264.0x their median
«Yo haría mía esa frase de Picasso que dice “yo no busco, sino encuentro”». Y es que, si algo caracteriza a Carmen Laffón, es esa capacidad de observar el mundo que la rodea y encontrar la belleza en lo más sencillo. A partir del 23 de junio, te invitamos a descubrir la nueva exposición ‘Carmen Laffón. Variaciones’, una muestra que gira en torno al personalísimo mundo figurativo de la artista. 77 obras que se organizan en nueve secciones dedicadas a sus iconografías más frecuentes: la muñeca Marcelina, la cuna, los cestos, los armarios, el Coto de Doñana, las viñas, la cal y las salinas. Hasta el 27/09/26. https://t.co/qeSopuNCCh #CarmenLaffon #ElMuseoDeTodos
- Sep 28, 20261.7x their median
“En la primera etapa de mi vida, mi héroe era Sigmund Freud. Mi pintura expresaba la angustia y las visiones neuróticas que tenía en esa época” – Salvador Dalí. La relación de la obra de Dalí con los escritos de Freud constituye una de las claves fundamentales que articulan la poética visual del pintor catalán. El próximo 20 de octubre, te invitamos a descubrir ‘El universo freudiano de Dalí’, una muestra que propone una relectura del conjunto de la carrera del artista de Figueres con esta relación como hilo conductor. 🎟️ Entradas ya a la venta: https://t.co/zKqpBi5SEx Con la colaboración de la @ComunidadMadrid y el Ayuntamiento de Madrid (@MADRID) #DalíFreud #ElUniversoFreudianoDeDalí #ElMuseoDeTodos
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 51 interactions against 542K followers, an engagement rate of 0.009%. Measured over 21 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 2.17% of those impressions turn into an interaction. That is about 0.433% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 90% carry an image or video, 10% are part of a thread and 95% link out. The account's strongest tracked post pulled 456 interactions, about 8.9x its own typical post. Recurring topics include #equinocciodeotoño, #otoño, #priceless.
- What is Museo Thyssen's engagement rate on X?
- Museo Thyssen (@MuseoThyssen) has an engagement rate of 0.009%, based on the median interactions across 21 original posts from the last 30 days against 542,346 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Museo Thyssen sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MuseoThyssen have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MuseoThyssen post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.83 posts per day across the measured window.