MUMBAI NEWS engagement report
@Mumbaikhabar9 - 82K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 48 interactions against 82K followers, an engagement rate of 0.058%. Measured over 30 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 0.62% of those impressions turn into an interaction. That is about 9.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 860 interactions, about 18x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on October 6, 2026.
Compared with accounts its own size
MUMBAI NEWS's engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.058%, MUMBAI NEWS sits above the 25th percentile of the 156,282 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 457 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 19, 202618x their median
๐๐ญ๐ซ๐จ๐๐ข๐ญ๐ข๐๐ฌ ๐๐๐ญ ๐ข๐ง๐ฏ๐จ๐ค๐๐, ๐ฉ๐จ๐ฅ๐ข๐๐ ๐๐๐ฌ๐ ๐๐ข๐ฅ๐๐ ๐๐๐ญ๐๐ซ ๐๐๐ ๐ฌ๐ญ๐ฎ๐๐๐ง๐ญโ๐ฌ ๐๐๐๐ญ๐ก | A 19-year-old BTech student at IIT Bombay died by suicide in his hostel, triggering a protest by more than 400 students on campus. The death came hours after an examination-related incident in which the student was allegedly found using a mobile phone and had uploaded the question paper to ChatGPT. Mumbai Police have registered a case on the complaint of the studentโs father against the persons named by him, while the circumstances surrounding the death remain under investigation.
- Sep 28, 202611x their median
๐๐ซ๐ข๐ง๐ค๐ข๐ง๐ ๐ข๐ง ๐ ๐ฆ๐จ๐ฏ๐ข๐ง๐ ๐ฅ๐จ๐๐๐ฅ? ๐๐ข๐ซ๐๐ฅ ๐ฏ๐ข๐๐๐จ ๐ฌ๐ฉ๐๐ซ๐ค๐ฌ ๐จ๐ฎ๐ญ๐ซ๐๐ ๐ | A video of a passenger allegedly drinking alcohol inside a VirarโChurchgate local train has gone viral on social media. A fellow passenger reportedly recorded the incident, in which the man is seen drinking from a glass bottle while the train is moving. The video also allegedly shows the bottle being discarded onto the railway tracks.
- Aug 17, 202610x their median
๐-๐๐จ๐ฎ๐ซ ๐ ๐จ๐จ๐ญ๐ฉ๐๐ญ๐ก ๐๐ง๐ฌ๐ฉ๐๐๐ญ๐ข๐จ๐ง: ๐๐ก๐ข๐๐ ๐๐ซ๐๐๐ซ๐ฌ ๐๐ซ๐๐๐ค๐๐จ๐ฐ๐ง ๐๐ง ๐๐ง๐๐ซ๐จ๐๐๐ก๐ฆ๐๐ง๐ญ๐ฌ | BMC Commissioner Ashwini Bhide spent over three hours on the ground this morning inspecting footpaths across South Mumbai under the โPedestrian Firstโ campaign, directing officials to remove obstructions, enforce hawker licence limits, improve pedestrian safety and ensure that the changes are clearly visible to Mumbaiโs walkers.
- Aug 31, 20269.8x their median
๐๐๐ ๐๐๐ฏ๐๐๐ฅ๐ฌ ๐๐ข๐ฌ๐ญ ๐จ๐ ๐๐๐ ๐๐๐ ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ ๐๐ข๐ง๐ค๐๐ ๐ญ๐จ ๐๐จ๐ฅ๐ข๐ญ๐ข๐๐๐ฅ ๐๐๐๐จ๐ฆ๐ฆ๐๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐จ๐ซ ๐๐ซ๐๐ง๐ฌ๐๐๐ซ๐ฌ | A controversy has erupted over alleged political recommendations in transfers of officers and employees of the Brihanmumbai Municipal Corporation (BMC) after an RTI-based list containing 225 names came to light. The list, provided by the BMCโs City Engineerโs Office to RTI activist Anil Galgali, records the names of ministers, MLAs, MPs and other public representatives alongside the names of municipal employees. The employees include Assistant Engineers (AE), Sub Engineers (SE), Executive Engineers (EE) and Junior Engineers (JE).
- Aug 14, 20266.8x their median
๐ ๐๐ ๐๐๐ข๐๐ฌ ๐๐ก๐๐ฆ๐๐ฎ๐ซ ๐๐๐ซ๐๐ก๐จ๐ฎ๐ฌ๐, ๐๐๐ข๐ณ๐๐ฌ ๐๐ฑ๐ฉ๐ข๐ซ๐๐ ๐๐ฉ๐ฉ๐ฒ ๐ ๐ข๐ณ๐ณ ๐๐ญ๐จ๐๐ค ๐๐จ๐ซ๐ญ๐ก โน๐๐,๐๐๐ | The Food and Drug Administrationโs Greater Mumbai division has cracked down on a Chembur-based supply chain unit after finding nearly a thousand bottles of expired Appy Fizz apple-flavoured sparkling drink in its stock. On 14 August 2026, officials issued a formal notice to Velocity Supply Chain Private Limited at Mahul, flagging three different batches of the popular beverage that had crossed their expiry dates. The seized stock, valued at over โน37,000, was stored at the firmโs warehouse despite being unfit for sale or distribution.
- Aug 13, 20266.6x their median
๐๐ง๐ข๐๐ ๐๐ญ๐ญ๐๐๐ค ๐จ๐ง ๐๐ฎ๐ค๐ก๐๐ข๐ซ ๐๐๐๐๐ฅ ๐๐ญ ๐๐๐ง๐๐๐ ๐๐ฎ๐ซ๐๐ฐ๐๐ซ๐ ๐ข๐ง ๐๐๐ก๐๐ซ๐๐ฌ๐ก๐ญ๐ซ๐ | Former Punjab Deputy Chief Minister Sukhbir Singh Badal was attacked with a sharp-edged weapon while leaving Gurdwara Mata Sahib Devan Ji in Nanded on Thursday. A security officer who intervened was also injured. Badal was rushed to Yashoda Hospital for treatment, while the attacker, a Nihang Sikh Sewadar, was taken into custody.
- Oct 2, 20265.0x their median
๐๐จ ๐๐ ๐ ๐ฅ๐ข๐ ๐ก๐ญ๐ฌ ๐๐จ๐ซ ๐ ๐จ๐ฎ๐ซ ๐๐๐๐ซ๐ฌ ๐๐ฌ ๐๐๐๐ฎ๐ข๐ฅ๐ ๐๐๐ ๐ข๐ง๐ฌ | Mumbai airportโs Terminal 1 will stop all flight operations from October 25 and stay shut until 2029-30. MIAL is demolishing and rebuilding the 84-year-old Santacruz terminal from January 2027 under an AERA tariff order. Airlines can shift to Terminal 2 or Navi Mumbai, or suspend flights until the new T1 opens, with historic slot rights to be restored later.
- Sep 28, 20263.1x their median
โน๐๐.๐๐ ๐๐ซ๐จ๐ซ๐ ๐ค๐๐ญ๐๐ฆ๐ข๐ง๐ ๐ข๐ง ๐๐๐ฏ๐จ๐ฎ๐ซ๐ฒ ๐ฉ๐๐๐ค๐๐ญ๐ฌ ๐ฌ๐๐ข๐ณ๐๐, ๐ญ๐ฐ๐จ ๐ก๐๐ฅ๐ ๐๐ฒ ๐๐๐๐ ๐ฉ๐จ๐ฅ๐ข๐๐ | MIDC police have arrested two alleged members of an international drug trafficking network and seized 12.390 kg of Ketamine valued at โน37.17 crore. The accused were intercepted near the Airport Metro Station late on September 24 while allegedly carrying the drug concealed in bags.
- Sep 20, 20263.0x their median
๐๐ก๐จ๐๐ค ๐ง๐๐๐ซ ๐๐๐ฅ๐๐๐ฎ๐ ๐ฆ๐๐ง๐๐๐ฉ ๐ค๐ข๐ฅ๐ฅ๐ฌ ๐๐ก๐ข๐ฅ๐, ๐ฐ๐จ๐ฆ๐๐ง; ๐ ๐ข๐ง๐ฃ๐ฎ๐ซ๐๐ | Two people, including eight-year-old Raghni Ghanshyam Yadav, were killed and four others injured after an electrocution near a Ganapati pandal in Mumbaiโs LalbaugโKalachowki area early Sunday. The shock struck around 2:20 am on Dattaram Lad Marg, outside Kalachowki Vibhag Sarvajanik Ustav Mandal, as festival crowds filled the lanes.
- Aug 11, 20262.9x their median
๐๐๐ก๐๐ซ๐๐ฌ๐ก๐ญ๐ซ๐ ๐๐ฐ๐๐ฉ๐ฌ ๐๐๐ก๐ข ๐๐๐ง๐๐ข ๐๐จ๐ฅ๐ข๐๐๐ฒ ๐๐จ๐ซ ๐๐๐ค๐ฌ๐ก๐ ๐๐๐ง๐๐ก๐๐ง | In a significant change to Mumbaiโs 2026 local holiday calendar, the Maharashtra Government has replaced the September 5 Gopal Kala (Dahi Handi) holiday with Raksha Bandhan on August 28. The revised holiday applies to State Government and semi-government offices in Mumbai City and Mumbai Suburban districts, according to a government corrigendum issued on August 10, 2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 48 interactions against 82K followers, an engagement rate of 0.058%. Measured over 30 original posts, its engagement rate beats 41% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 0.62% of those impressions turn into an interaction. That is about 9.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 860 interactions, about 18x its own typical post.
- What is MUMBAI NEWS's engagement rate on X?
- MUMBAI NEWS (@Mumbaikhabar9) has an engagement rate of 0.058%, based on the median interactions across 30 original posts from the last 30 days against 82,143 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.058%, MUMBAI NEWS sits above the 25th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Mumbaikhabar9 have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Mumbaikhabar9 post?
- Most posts go out around 02:00 UTC, and Sunday is its busiest day, at roughly 1 posts per day across the measured window.