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MuggleNet engagement report

@MuggleNet - 301K followers on X

Measured over 20 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Bottom quarter for its size
Per follower
0.007%
of 301K followers
Per impression
0.494%
4.2K views on a typical post
Reach
1.38%
of its followers see a post
Typical post
20
interactions (median)
Saved
0.036%
2 bookmarks on a typical post
Posting rate
0.83/day
active 47% of days
Peak time
14:00 UTC
Monday

A typical post picks up 20 interactions against 301K followers, an engagement rate of 0.007%. Measured over 20 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.494% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 45% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.6K interactions, about 79x its own typical post.

Measured over 20 original posts from a 30-day window, last computed on October 18, 2026.

Compared with accounts its own size

MuggleNet's engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, MuggleNet sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video45% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 45% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 205 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 202679x their median

    Ron Weasley is back. 🧡 Rupert Grint is officially returning to the Wizarding World, reprising the role of Ron Weasley in Harry Potter and the Cursed Child on Broadway. Grint will take the stage at New York’s Lyric Theatre beginning February 2, 2027, for a limited 17-week run through May 30.️ Would you travel to New York to see Rupert as Ron again?

    1.3K243196767K viewsView on X
  • Sep 2, 202612x their median

    Our first look at Professor Quirrell in HBO's Harry Potter series! 🪄 https://t.co/sIE5EhLXt8

    222107111K viewsView on X
  • Aug 22, 20269.8x their median

    So what are we calling the new Harry Potter series signature color? It's purple-y but not purple. Muted plum? Smoky aubergine? https://t.co/zMmj9sVGPr

    1797639.9K viewsView on X
  • Sep 26, 20268.9x their median

    90 days!!! ✨🧙‍♂️ https://t.co/vZyXdAQfxG

    1698107.9K viewsView on X
  • Aug 29, 20268.3x their median

    Back to Hogwarts, HBO Harry Potter event in France🇫🇷🪄⚡️ https://t.co/kGOI4Hewlx

    142173416K viewsView on X
  • Aug 24, 20268.2x their median

    Kit Harington is heading to Hogwarts. 🪄 The Game of Thrones star has been cast as Gilderoy Lockhart in Season 2 of HBO’s Harry Potter series, replacing Nicholas Hoult after scheduling conflicts forced him to leave the role. Harington has already played Lockhart before, voicing him in the recent Harry Potter: The Full-Cast Audio Editions.

    1489438.6K viewsView on X
  • Sep 1, 20267.4x their median

    Is it just us or does Harry's new wand from HBO seem similar to the wand design for Cursed Child? https://t.co/zIcwsqq1bq

    13584112K viewsView on X
  • Sep 28, 20265.5x their median

    Less than three months until we step into the Great Hall for the welcome feast! 🍗 https://t.co/eFtB0goeFo

    1046106.3K viewsView on X
  • Sep 4, 20265.5x their median

    The heir of Slytherin has arrived. 📷 Billy Barratt has officially been cast as a young Tom Riddle in HBO’s Harry Potter series, joining the story for its adaptation of Harry Potter and the Chamber of Secrets. Barratt, known for projects including 'Invasion' and 'Bring Her Back', will take on the role of the deeply unsettling Hogwarts student who will one day become Lord Voldemort. What do you think of the casting? 📷

    968339.2K viewsView on X
  • Oct 4, 20264.8x their median

    Just 82 days left... time is flying by! ✨ https://t.co/arvFc5RNVR

    894217.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 20 interactions against 301K followers, an engagement rate of 0.007%. Measured over 20 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.494% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 45% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.6K interactions, about 79x its own typical post.

What is MuggleNet's engagement rate on X?
MuggleNet (@MuggleNet) has an engagement rate of 0.007%, based on the median interactions across 20 original posts from the last 30 days against 301,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, MuggleNet sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MuggleNet have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MuggleNet post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.

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