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music station engagement report

@Mst_com - 1.6M followers on X

Measured over 18 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0.316%
of 1.6M followers
Per impression
1.52%
324K views on a typical post
Reach
20.8%
of its followers see a post
Typical post
4.9K
interactions (median)
Saved
0.049%
158 bookmarks on a typical post
Posting rate
0.73/day
active 17% of days
Peak time
12:00 UTC
Friday

A typical post picks up 4.9K interactions against 1.6M followers, an engagement rate of 0.316%. Posts are seen about 324K times each, and 1.52% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 61% carry an image or video and 22% link out. The account's strongest tracked post pulled 62K interactions, about 13x its own typical post. Recurring topics include #mステ, #ウラステ, #中島健人.

Measured over 18 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #mステ, #ウラステ, #中島健人.

Where this sits in the catalog

At 0.316%, music station sits above the 50th percentile of the 156,148 accounts in this comparison. That places it in the above the median band, which runs 0.127% to 0.604%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video61% of posts+111%+108% to +115%34K
Outbound link22% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 61% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 22% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 144 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 28, 202613x their median

    【#Mステ 放送中】 ⠀ このあとは 佐野勇斗&吉田仁人(M!LK) 👏 ⠀ 話題のユニット曲 「罪と罰と雨とキス」を TV初披露🌹 ⠀ 💬コメント 🩷佐野さん「M!LKの楽曲とは違いすごく艶感や湿気のある大人な楽曲になっています」 ⠀ 💛吉田さん「ワクワクしております。佐野と素敵な世界を表現できるように頑張りますので、ぜひご覧ください!」 ⠀ #ウラステ 本番前に😉✨📷

    54K7.3K108497973K viewsView on X
  • Aug 28, 202612x their median

    【#Mステ 放送中】 ⠀ 今夜の1曲目はM!LK👏 ⠀ 大ヒットメドレー! 🍼「アイドルパワー」 🍼「You!Joy!Parade!」 ⠀ 後ほど ユニット曲 佐野勇斗&吉田仁人(M!LK) 「罪と罰と雨とキス」も🐍 お楽しみに! ⠀ 💬コメント 🩷佐野さん「日本を元気にしたいという思いだったりとか、夏にぴったりな曲だったりとか、どちらの曲も気分を上げる楽曲になっています」 ⠀ 💛吉田さん「日本の文化であるアイドルに勇気づけられたし、僕らも日本を元気にしたいと思いを込めた曲がアイドルパワーなので、テレビの前で明るい気持ちになっていただければ幸いです!」 ⠀ 💙塩﨑さん「佐野と吉田の曲も楽しみにしておいていただきたいですし、僕たちもアイドルパワーがMステ初披露なので、どちらも楽しみにしていただけたら嬉しいです!」 ⠀ 🤍山中さん「すごく明るい2曲です。アイドル曲としての良さを存分に味わって頂けたらと思います」 ⠀ ❤️曽野さん「テレビの前の皆さんも一緒に歌って踊って、見終わった後にちょっと元気になれるようなステージにしたいです!」 ⠀ #ウラステ 本番前に😊✨📷

    51K6.5K80394765K viewsView on X
  • Aug 25, 202611x their median

    \😎今週の #Mステ 😎/ ⠀ M!LK 大ヒットメドレー! 🍼「アイドルパワー」 🍼「You!Joy!Parade!」 ⠀ さらに ユニット曲! 佐野勇斗&吉田仁人(M!LK) 🌹「罪と罰と雨とキス」 ⠀ 👇豪華8組! https://t.co/4IFapttMh5

    47K6.4K1379331.9M viewsView on X
  • Sep 18, 20269.4x their median

    【#Mステ 放送中】 ⠀ このあとはM!LK👏 ⠀ TV初披露! 「時空超えてユニバース」🪐 ⠀ 💬コメント 🩷佐野さん「是非、地球を宇宙を愛で救うお話、この神話のような物語を皆様にお届けできればなと思います!」 ⠀ 💛吉田さん「今回の曲は、今までより少しクールで、よりパワフルに愛を歌っています!」 ⠀ 💙塩﨑さん「パフォーマンス中に走るところがあるので、ぜひ楽しんで見ていただけたらなと思います」 ⠀ 🤍山中さん「個人的に好きなポイントはイントロ・アウトロにある飛行機のような振り付けです。ぜひお家で真似していただけたら嬉しいです」 ⠀ ❤️曽野さん「僕たち5人の勢いに乗って、テレビの前の皆さんにも一緒に時空を超えていただきたいです!」 ⠀ #ウラステ 本番前に😆✨📷

    42K4.6K44226492K viewsView on X
  • Aug 7, 20268.9x their median

    #Mステ ご視聴ありがとうございました! 次回、8月28日(金)よる9時 https://t.co/ZUXk9wD9cn #イコラブ #KingandPrince #佐野勇斗 & #吉田仁人 #Da_iCE #TOMORROW_X_TOGETHER #NCTWISH #MILK #レミオロメン 次回の放送もお楽しみに!

    35K6.6K2891.8K2.8M viewsView on X
  • Aug 28, 20268.2x their median

    【Mステカメラ】 ⠀ 📺今夜9時から生放送! #Mステ ⠀ / 本番前の M!LKからコメント🍼 \ ⠀ 💬テーマは 「最近 誘惑に負けたこと」 ⠀ 👇動画はこちら https://t.co/7Tl0VZztsI ⠀ 今夜の披露曲は ❣️「アイドルパワー」 ❣️「You!Joy!Parade!」 ⠀ 佐野勇斗&吉田仁人 🌹「罪と罰と雨とキス」

    34K6.3K425601.2M viewsView on X
  • Aug 28, 20267.2x their median

    【#Mステ 放送中】 ⠀ このあとはKing & Prince👏 ⠀ 夏らしい王道ラブソング 「So Honey」🐝🍯 ⠀ 💬コメント 🖤永瀬さん「キラキラしつつもおしゃれさや可愛さもある、King & Princeらしさ全開の曲になってるので可愛いダンスを笑顔でパフォーマンスします!」 ⠀ 💛髙橋さん「King & Princeの世界を皆さんに存分に楽しんでいただけるように、自分自身も楽しんでパフォーマンスさせていただきます!」 ⠀ #ウラステ 本番前に🙂✌️✨📷

    30K5.1K128284386K viewsView on X
  • Aug 26, 20267.1x their median

    #Mステ 8/28(金) よる9時から生放送😎 M!LK・レミオロメン「南風」… 👇豪華8組👇 https://t.co/Pqt4XZlIoR

    31K3.3K1193403.7M viewsView on X
  • Sep 18, 20266.7x their median

    【Mステカメラ】 ⠀ 📺今夜9時から生放送! #Mステ ⠀ / 本番前の M!LKからコメント🍼 \ ⠀ 💬テーマは 「最近した一番の贅沢」 ⠀ 👇動画はこちら https://t.co/caAWypjb6g ⠀ 今夜の披露曲は 「時空超えてユニバース」🚀🌏💫

    28K4.8K29322998K viewsView on X
  • Sep 15, 20266.4x their median

    \ 今週の #Mステ / ⠀ 🍼M!LK🤘 「時空超えてユニバース」TV初披露! ⠀ 👇豪華ゲスト集結! https://t.co/8UnVTiDe1f

    28K3.3K23174921K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mステ#ウラステ#中島健人#boomboomsatellites#milk

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.9K interactions against 1.6M followers, an engagement rate of 0.316%. Posts are seen about 324K times each, and 1.52% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 61% carry an image or video and 22% link out. The account's strongest tracked post pulled 62K interactions, about 13x its own typical post. Recurring topics include #mステ, #ウラステ, #中島健人.

What is music station's engagement rate on X?
music station (@Mst_com) has an engagement rate of 0.316%, based on the median interactions across 18 original posts from the last 30 days against 1,558,359 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.316%, music station sits above the 50th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Mst_com have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Mst_com post?
Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 0.73 posts per day across the measured window.

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