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Motilal Oswal engagement report

@MrMotilalOswal - 577K followers on X

Measured over 16 original posts from a 30-day window, last computed on October 14, 2026.

Engagement

Middle of its size range
Per follower
0.015%
of 577K followers
Per impression
0.637%
14K views on a typical post
Reach
2.34%
of its followers see a post
Typical post
86
interactions (median)
Saved
0.018%
2 bookmarks on a typical post
Posting rate
0.53/day
active 33% of days
Peak time
14:00 UTC
Friday

A typical post picks up 86 interactions against 577K followers, an engagement rate of 0.015%. Measured over 16 original posts, its engagement rate beats 39% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.637% of those impressions turn into an interaction. That is about 2.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 88% carry an image or video and 13% link out. The account's strongest tracked post pulled 445 interactions, about 5.2x its own typical post. Recurring topics include #givingback, #givingwhileliving, #hope.

Measured over 16 original posts from a 30-day window, last computed on October 14, 2026. Recurring tags: #givingback, #givingwhileliving, #hope.

Compared with accounts its own size

Motilal Oswal's engagement rate beats 39% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.015%, Motilal Oswal sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video88% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 379 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 14, 20265.2x their median

    https://t.co/KPZm5fnJqc

    424145218K viewsView on X
  • Aug 27, 20265.0x their median

    Humbled and deeply grateful that my business partner of 40 years, Raamdeo Agrawal, and I have been recognized as Ranked No. 5 in the Bloomberg Billionaires (Financial Services) List. This recognition belongs to our families, colleagues, clients, partners, mentors, and well-wishers whose trust and support have made this journey possible. Our heartfelt gratitude to everyone who has believed in us over the years. Above all, we thank God for His blessings and guidance. With gratitude, we remain committed to creating lasting value and living by our philosophy of Learn, Earn & Return. 🙏@MotilalOswalLtd

    3602140750K viewsView on X
  • Aug 11, 20264.3x their median

    Motilal Oswal group total AUM crosses ₹ 7 Lakh crores. Motilal Oswal AMC crosses ₹2 Lakh Crores in AUM. It's a proud milestone for all of us. But more than the number itself, it's a reminder of the responsibility that comes with the confidence of every investor who has chosen us to be a part of their wealth creation journey. To our Partners, Investors & well-wishers, *Thank you for believing in us* and growing with us. We remain committed to doing what we've always set out to do: help create long-term wealth with conviction and discipline. Here's to many more milestones, together. *#MotilalOswal #7LakhCroreAUM #WealthCreation* *#InvestmentJourney*

    3381320227K viewsView on X
  • Sep 26, 20262.3x their median

    Respected Gurudev Rakesh ji , Heartiest and most heartfelt wishes to you on your 60th birthday. I was truly happy and blessed to join you last evening and witness such a remarkable milestone  — 60 projects, with the potential to impact more than 60 million lives across the world.
A beautiful reflection of a life dedicated to serving humanity. What makes this milestone truly special is that behind every project is the spirit of seva, compassion and transformation that you have nurtured over the years. Your journey has shown how spirituality can move beyond the individual and become a force for meaningful change in society. I have personally been inspired by your simplicity, warmth and unwavering commitment to seva. Your ability to bring together inner transformation and service to others is something I deeply admire. On this special occasion, I pray that you are blessed with continued health, strength and divine grace, and that you continue to inspire and touch countless more lives in the years ahead. Wishing you a very happy, blessed and memorable 60th birthday, Gurudev Shri 🙏🏽❤️ @SRMDharampur @shrimad

    18479019K viewsView on X
  • Sep 15, 20262.1x their median

    This Paryushan, make the most meaningful investment—Forgiveness. It costs nothing, yet returns peace, purity & a better tomorrow. 🙏 Michhami Dukkadam. https://t.co/EF8tHqcKZF

    154141329.3K viewsView on X
  • Oct 4, 20262.0x their median

    Can you believe it? 40,000 tribal children welcoming Hon Nagaland Governor Shri Nand Kishore Yadav, fearless news anchor Chitra Tripathi, me and many other guests at one place, and 10,000 graduates and postgraduates celebrating their achievements at convocations over just 3 days! Yes, this is real. I had the privilege of witnessing this extraordinary scale of celebration, warmth and achievement at KIIT and KISS, Bhubaneswar. My heartfelt congratulations to Dr. Achyuta Samanta and his entire team for building institutions that go far beyond education — transforming lives, creating opportunities and shaping the future of thousands of young people. One vision. Thousands of dreams. Generations transformed. A truly inspiring testament to how one person’s determination and commitment can create a lasting impact on society. 🙏 @nkishoreyadav @chitraaum

    1233214721K viewsView on X
  • Aug 15, 20261.9x their median

    Weekend Reading #486 https://t.co/F7L4UY9Br1

    138188318K viewsView on X
  • Jun 14, 20263.2x their median

    Today, my wife and I had the privilege of visiting Vaibbhav Ashray by the Ashok Goel Foundation near Kamshet and came away deeply inspired. Vaibbhav Ashray currently provides shelter, education, counselling, healthcare, and livelihood support to around 150 orphaned young adults, with plans to expand its capacity to 900 residents in the near future. What impressed us most was that this is not just a shelter—it is a vibrant community where orphaned young adults are empowered to rebuild their lives with dignity, confidence, and purpose. We had the opportunity to interact with a few residents, and their happiness, positivity, and self-belief spoke volumes about the care and support they receive. It was heartening to see the thoughtfully designed campus, complete with a temple, skilling centres, library, badminton court, and other excellent facilities that nurture both personal growth and well-being. Some institutions provide a roof. Some provide a future. Vaibbhav Ashray does both. Truly inspired by this remarkable initiative and the vision behind it. 🙏💙 Thank u Bimal Kedia ji for inspiring me to visit the place. #Impact #YouthEmpowerment #Education #SocialChange #GivingBack #CreatingFutures #VaibbhavAshray #AshokGoelFoundation

    140146123K viewsView on X
  • Oct 2, 20261.8x their median

    Weekend Reading Story No. 493 https://t.co/LnejkhNWTp

    132143314K viewsView on X
  • Aug 7, 20261.7x their median

    Weekend Reading #485 https://t.co/0Yhu53UiXz

    129152118K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#givingback#givingwhileliving#hope#makeawish#motilaloswalfoundation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 86 interactions against 577K followers, an engagement rate of 0.015%. Measured over 16 original posts, its engagement rate beats 39% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.637% of those impressions turn into an interaction. That is about 2.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 88% carry an image or video and 13% link out. The account's strongest tracked post pulled 445 interactions, about 5.2x its own typical post. Recurring topics include #givingback, #givingwhileliving, #hope.

What is Motilal Oswal's engagement rate on X?
Motilal Oswal (@MrMotilalOswal) has an engagement rate of 0.015%, based on the median interactions across 16 original posts from the last 30 days against 577,378 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Motilal Oswal sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MrMotilalOswal have real engagement?
Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MrMotilalOswal post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.

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