Moz engagement report
@Moz - 530K followers on X
Measured over 23 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 8 interactions against 530K followers, an engagement rate of 0.002%. Measured over 23 original posts, its engagement rate beats 11% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.261% of those impressions turn into an interaction. That is about 0.578% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 22% carry an image or video and 96% link out. The account's strongest tracked post pulled 77 interactions, about 9.6x its own typical post. Recurring topics include #mozcon, #seo.
Measured over 23 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #mozcon, #seo.
Compared with accounts its own size
Moz's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Moz sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 21, 20269.6x their median
Here is the really hard part about SEO... when client feature pages are going to zero and you have to explain why. The default thinking is accusatory. THE SEO TEAM MUST HAVE DONE SOMETHING WRONG! But no... Google is simply rewarding other types of websites and pages. In this example, the buyer intent has shifted to downmarket / SMB / free tracking tools instead of more complex platform solutions. We used to be able to capture demand in this field with "one-off" feature pages linked from the footer. Today, we cannot beat the cheap free time tracking competitors with their homepage theme specifically going after employee time tracking.
- Aug 26, 20264.4x their median
Does schema markup actually improve your rank in search engines? In a 10-week controlled study @hundleyjake looked 29 local business websites, with all other SEO efforts paused, to isolate the direct effect of LocalBusiness schema markup. Key findings: 🔹 Google Ranking Impact: 0% direct effect on organic SERP positions. 🔹 Search Visibility: The control group without schema performed equally well or better on average. True Value: Schema is essential for rich snippet eligibility (like job posts and products) and providing clean entity context. Treat schema as a tool for user experience and clarity, not as a standalone ranking tactic. Learn how to effectively align structured data with your broader search strategy on the Moz Blog. https://t.co/PUyChn2PlX
- Aug 26, 20262.8x their median
What Is WebMCP? How to Prepare Your Website to Serve AI Agents, by Matt Hollingshead https://t.co/rqU9xeN4Ym
- Aug 21, 20262.4x their median
How does Google expand a single query? 10 ways, actually. In this popular Whiteboard Friday, Tom Capper breaks down all 10 fan-out types you need for better prompt research. https://t.co/Aib9ZJDuyS https://t.co/mVRgIousuJ
- Aug 4, 20262.4x their median
Does schema markup actually improve your rank in search engines? In a 10-week controlled study Jake Hundley looked 29 local business websites, with all other SEO efforts paused to isolate the direct effect of LocalBusiness schema markup. Key findings: 🔹 Google Ranking Impact: 0% direct effect on organic SERP positions. 🔹 Search Visibility: The control group without schema performed equally well or better on average. True Value: Schema is essential for rich snippet eligibility (like job posts and products) and providing clean entity context. Treat schema as a tool for user experience and clarity, not as a standalone ranking tactic. Learn how to effectively align structured data with your broader search strategy on the Moz Blog. https://t.co/LfAIPbMRRk
- Jul 23, 20262.3x their median
This is what the "TikTokification" of search looks like. @miknaraujo https://t.co/pNxgSliqm2 https://t.co/MLi3D8GNQ1
- Jul 17, 20262.1x their median
AI citation building is the strategic process of ensuring your brand is referenced in AI-generated answers. In this Whiteboard Friday, Charlie Marchant explains how to move from being unknown to a primary source by: - Researching the specific prompts your customers use. - Analyzing the publications and URLs AI platforms frequently cite. - Outreaching for brand mentions in the context that matters most. Is your brand being cited? https://t.co/N5XgvXzxCb
- Jul 2, 20261.9x their median
Feeling pressured to automate content output? Join us live for a deep look into content operations with HubSpot's Director of Content Marketing, Karla Cook Hesterberg. 📅 Thursday, July 22, 2026 🔗 Register for free now https://t.co/CNkx4Rbedn
- Jul 14, 20261.8x their median
Don't forget to stop by the @getSTAT and @Moz booths today! We have a lot of amazing new features to show you and can't wait to chat. Come talk to the team and see some of our newest releases. https://t.co/p1wZXDVBFH
- Aug 6, 20261.5x their median
What’s the biggest value of attending a conference like MozCon? We caught up with Vince Nero, Director of Content Marketing at BuzzStream, to get his take on what’s changing in the SEO space right now.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 530K followers, an engagement rate of 0.002%. Measured over 23 original posts, its engagement rate beats 11% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.261% of those impressions turn into an interaction. That is about 0.578% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 22% carry an image or video and 96% link out. The account's strongest tracked post pulled 77 interactions, about 9.6x its own typical post. Recurring topics include #mozcon, #seo.
- What is Moz's engagement rate on X?
- Moz (@Moz) has an engagement rate of 0.002%, based on the median interactions across 23 original posts from the last 30 days against 529,662 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Moz sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Moz have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Moz post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 1.03 posts per day across the measured window.