Moutai Global engagement report
@MoutaiGlobal - 410K followers on X
Measured over 10 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 2 interactions against 410K followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 708 times each, and 0.282% of those impressions turn into an interaction. That is about 0.173% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15 interactions, about 7.5x its own typical post. Recurring topics include #kweichowmoutai, #moutai.
Measured over 10 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #kweichowmoutai, #moutai.
Compared with accounts its own size
Moutai Global's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Moutai Global sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 483 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 19, 20267.5x their median
The taste of Chinese New Year, brought to life. Crafted as golden sugar dragon and phoenix, refined into the pure aroma of Moutai. When craftsmanship meets Chinese New Year, every wish for life returns gently, one sip at a time. #SugarPainting #Moutai #ChineseNewYear #ChineseCrafts #TheArtofAChineseToast
- Jun 21, 20263.0x their median
Some love lies hidden in the years; some feelings find their voice only through time. From looking up to a father’s figure, to truly knowing his unspoken love, and then to passing this affection on from one generation to the next, time carries love and becomes the most precious gift of all. Aged Moutai treasures time, honoring what the years have kept and paying tribute to love that echoes. #FathersDay #KweichowMoutai #Moutai #EchoesOfLove
- Mar 3, 20263.0x their median
Lanterns sway, the year turns new; All rejoice, all things renew. (Guess a Chinese festival) #Moutai #ChineseFestival #LanternFestival https://t.co/4t5OjEx4vn
- Mar 20, 20262.5x their median
The Spring Equinox arrives, with equal day and night, and balanced warmth and chill. The art of crafting Baijiu is a profound journey of balance. Moutai blends nature and craftsmanship to distill the mellow essence of time. Perfect harmony lies in exquisite precision. Spring brings its promise, and fine spirits are crafted by nature. Today, let us raise a fragrant glass to the splendor of spring. #KweichowMoutai #Moutai #SpringEquinox #Baijiu #ArtOfBalance #Craftsmanship #SpringVibes #24SolarTerms
- Aug 25, 20262.0x their median
From the stone-paved paths of the “Origin of Moutai” to the centuries-old heritage of the China Liquor Culture City, 16 Moutai enthusiasts from Singapore journeyed to Moutai to discover the story behind the name they knew. From knowing Moutai by name to understanding the craftsmanship behind every drop, they traced the roots of Moutai and experienced the wisdom, heritage and dedication that shape its signature aroma. One sip reveals the spirit of the land. One journey reveals the soul of craftsmanship. #Moutai #AmazingGuizhouAmazingMoutai #MoutaiSuperFactory #LegendaryJourney #Singapore
- Jul 7, 20262.0x their median
As late summer begins, the summer heat gradually rises along the banks of the Chishui River. In the dusk, fireflies glow across the mountains, like starlight illuminating the clarity and vitality of the river valley. Rooted here, Moutai follows the rhythms of mountains, rivers, and the four seasons, distilling the pure essence of this land into the mellow aroma in the glass. This is not only the taste of time, but also a green echo gifted by nature to the world. #24SolarTerms #LesserHeat #Moutai #KweichowMoutai #ChineseBaijiu
- Jun 21, 20262.0x their median
On the Summer Solstice, the day stretches long, and all things grow toward fullness. The first ray of midsummer sunlight falls upon the Maojiu Zhiyuan (Origin of Moutai), illuminating the origin of Moutai. What has been nurtured here is not only a distillation craft, but also a steadfast commitment to quality refined through the years. Born of natural terroir, shaped by years of distillation, and perfected through the inheritance of craftsmanship. The story of Moutai begins here and continues with enduring vitality. #SummerSolstice #24SolarTerms #KweichowMoutai #Moutai
- Jun 19, 20262.0x their median
Where the tides of the Straits of Malacca meet the aroma of the Chishui River, Malaysian Moutai Enthusiasts journey back to the Moutai Super Factory, reconnecting with Moutai across mountains and seas. A glass of Moutai is a resonance of time, and the finest language of cultural exchange. #Moutai #AmazingGuizhouAmazingMoutai #MoutaiSuperFactory #MalaysianMoutaiEnthusiasts
- Jun 19, 20262.0x their median
Dragon Boat Festival marks the beginning of a new distillation cycle for Moutai. When the Chishui River runs red, Daqu is made. When its waters run clear, the spirit is distilled. A single piece of Daqu opens a new journey of flavor. Following the rhythms of nature, drawing on the advantages of place, and adhering to time honored craftsmanship. Distilling in harmony with the seasons is time’s answer to Jiang flavor. #DragonBoatFestival #KweichowMoutai #Moutai #ChineseBaijiu
- Apr 21, 20262.0x their median
They say the taste of Moutai stays with you — deep, instinctive, unforgettable. The newly upgraded "Toasts with Moutai: The Amazing Journey to a Super Factory" welcomes its first U.S. Delegation, as eight guests embark on a path from tasting to understanding, from flavor to feeling. Between mountains and memories, a single glass of Moutai bridges the distance called home. #Moutai #AmazingGuizhouAmazingMoutai #MoutaiSuperFactory
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 410K followers, an engagement rate of 0.001%. Measured over 10 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 708 times each, and 0.282% of those impressions turn into an interaction. That is about 0.173% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15 interactions, about 7.5x its own typical post. Recurring topics include #kweichowmoutai, #moutai.
- What is Moutai Global's engagement rate on X?
- Moutai Global (@MoutaiGlobal) has an engagement rate of 0.001%, based on the median interactions across 10 original posts from the last 30 days against 410,008 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Moutai Global sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MoutaiGlobal have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MoutaiGlobal post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 0.33 posts per day across the measured window.