Morning Brew ☕️ engagement report
@MorningBrew - 594K followers on X
Measured over 17 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 192 interactions against 594K followers, an engagement rate of 0.032%. Measured over 17 original posts, its engagement rate beats 51% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.703% of those impressions turn into an interaction. That is about 4.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 82% carry an image or video, 35% are part of a thread and 12% link out. The account's strongest tracked post pulled 19K interactions, about 99x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Morning Brew ☕️'s engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.032%, Morning Brew ☕️ sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 19, 202699x their median
Pep Guardiola gets emotional after 2-0 defeat against Juventus and tells the team about his divorce with his wife. “In your life, whatever you’re going to do, do it with passion.” https://t.co/ckKZNjEv4d
- Aug 20, 202619x their median
Chinese animated film 'Niu Lai' is an all-time box office miracle >Created by a mother and son >Produced over five year period >Budget between $47 - $200 >Released though production company that was formerly an interior design business >Debuted in China on August 5th >Grossed just $1,140 over first 10 days >Film goes viral for its haunting/endearing animation >Widely gets dubbed as 'worse than AI' >Internet attention sends ticket sales soaring >Total domestic gross (China) now sits at $4.1 million Easily the most profitable film in history?
- Aug 22, 202618x their median
A humanoid robot developed by China’s Beijing Innovation Center of Humanoid Robotics ran 100 meters in 9.39 seconds, beating the human world record held by Jamaican sprinting great Usain Bolt https://t.co/z0D4H4Vco6 https://t.co/EYuum0iwA8
- Aug 20, 202611x their median
US National Debt: • 1986 $2 trillion • 1996 $5 trillion • 2006 $8 trillion • 2016 $19 trillion • 2026 $40 trillion
- Aug 23, 20264.3x their median
The most common days for US employees to call out of work, according to leave tracker Flamingo: 1. August 24 (probably due to nice weather and back-to-school season) 2. February 13 (Super Bowl/V-Day adjacent)
- Aug 19, 2026
Wild breakthrough—Moderna and Merck have successfully tested a skin cancer vaccine Trial: • Combined mRNA-based shot with Keytruda • 1,100 patients w/higher-risk or advanced melanoma Findings: • Reduced risk of cancer spreading • Significantly extended time patients lived without cancer returning Moderna's stock is up more than 120%
- Aug 25, 2026
Dick's getting crushed this morning (-22.5%) on its Q2 earnings - Missed on revenue and EPS - Slashed its full-year sales outlook - Reported Foot Locker sales fell 3.6% The stock is on pace for its worst day in three years https://t.co/kG1qbl3INF
- Aug 25, 2026
Remote employees after answering one (1) email https://t.co/XqdePNoTHS
- Aug 25, 2026
Wall Street legend Stanley Druckenmiller goes off on Bessent's bond buyback plan in a new op-ed: >"This wasn’t liquidity management, it was price management." >"Every basis point of artificial yield suppression is a subsidy to procrastination." >"Debt management that even appears to follow the political calendar spends the one asset that took two centuries to accumulate: the credibility of the Treasury market." >"Judge an intervention by what it responds to. This one responded to a price, not to plumbing, which is exactly how the market read it, and why the effect evaporated within a day." >"Governments defending prices against fundamentals always lose. The only variable is how much they spend before conceding."
- Aug 23, 2026
Bookmarking for Nvidia earnings https://t.co/64jth38kdg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 192 interactions against 594K followers, an engagement rate of 0.032%. Measured over 17 original posts, its engagement rate beats 51% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.703% of those impressions turn into an interaction. That is about 4.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 82% carry an image or video, 35% are part of a thread and 12% link out. The account's strongest tracked post pulled 19K interactions, about 99x its own typical post.
- What is Morning Brew ☕️'s engagement rate on X?
- Morning Brew ☕️ (@MorningBrew) has an engagement rate of 0.032%, based on the median interactions across 17 original posts from the last 30 days against 593,872 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.032%, Morning Brew ☕️ sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MorningBrew have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MorningBrew post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 2.07 posts per day across the measured window.