Morgan Stanley engagement report
@MorganStanley - 755K followers on X
Measured over 28 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 34 interactions against 755K followers, an engagement rate of 0.005%. Measured over 28 original posts, its engagement rate beats 24% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.33% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 28 posts sampled, 93% carry an image or video and 82% link out. The account's strongest tracked post pulled 150 interactions, about 4.4x its own typical post.
Measured over 28 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Morgan Stanley's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Morgan Stanley sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 14, 20264.4x their median
When the stakes are highest, clients turn to Morgan Stanley. Two months ago, we were at the center of the world’s largest IPO, @SpaceX, and we continue to lay the foundation for transactions shaping global markets. We reflect on delivering for our clients when it matters most. https://t.co/rEn6KkWeJ5
- Aug 27, 20263.7x their median
At the Morgan Stanley Technology, Media & Telecom Conference, NVIDIA CEO Jensen Huang sat down with Co-President Daniel Simkowitz to discuss how AI is reshaping the global economy. His core insight: Compute creates tokens, tokens power intelligence, and intelligence translates into economic output—at every level, from companies to countries. Explore more insights from Huang at the conference: https://t.co/45msyoojRr
- Aug 14, 20262.3x their median
The market's focus is evolving. Morgan Stanley CIO and Chief U.S. Equity Strategist, Mike Wilson, examines why companies may need both growth and free cash flow to stand out. Listen to the latest Thoughts on the Market: https://t.co/JNB35LnxtM https://t.co/h4aYJdJ4Ix
- Jul 9, 20262.2x their median
Years of innovation, execution and growth led to this moment. Watch highlights from @SpaceX's first day of trading and Morgan Stanley's role in helping guide its journey to the public markets. https://t.co/1GwICctGbI
- Aug 19, 20261.6x their median
“Technology should not be left in the hands of a few.” On the latest Exceptional Leaders, India’s Minister for Railways, Electronics and Information Technology, Ashwini Vaishnaw, joins Morgan Stanley’s Head of India Research and Chief India Equity Strategist, Ridham Desai, to discuss why rail modernization, 5G rollout, AI ambitions are central to India’s long-term growth strategy.
- Jul 17, 20261.6x their median
What does the recent market pullback mean for investors? Morgan Stanley's CIO and Chief U.S. Equity Strategist Mike Wilson joins Thoughts on the Market to discuss the recent market correction and why he believes it does not change the broader bull market story. https://t.co/hY35VnV8cs
- Jul 6, 20261.6x their median
The AI opportunity is clear. The question is how founders can capture it. Drawing on insights from our Founder Survey, Katy Huberty shares three priorities for navigating the AI transition: focus, speed and adoption. Learn more: https://t.co/x8XjRPfkmR https://t.co/jyd3KSPsZk
- Aug 24, 20261.5x their median
Bonds may no longer provide the shelter investors have expected. Our CIO and Chief U.S. Equity Strategist Mike Wilson talks about the changing relationship between inflation, yields and risk. Tune into the latest Thoughts on the Market: https://t.co/xZISnElHnV https://t.co/Q8MfgR0mrq
- Aug 7, 20261.5x their median
Ariana Salvatore, Head of U.S. Public Policy Strategy at Morgan Stanley joined Bloomberg Surveillance to discuss the potential impact of Michigan's progressive primary win on the 2026 electoral map, and the role the U.S. economy is likely to play in the midterm elections. https://t.co/pun5B7aVrd
- Jul 24, 20261.5x their median
Looking at clues from the past, our Global Head of Fixed Income Research Andrew Sheets examines how the recurring themes – from deregulation to volatility – are shaping markets and why every cycle still takes its own path. Tune into the latest Thoughts on the Market. https://t.co/td7UTYodhJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 34 interactions against 755K followers, an engagement rate of 0.005%. Measured over 28 original posts, its engagement rate beats 24% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.33% of those impressions turn into an interaction. That is about 1.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 28 posts sampled, 93% carry an image or video and 82% link out. The account's strongest tracked post pulled 150 interactions, about 4.4x its own typical post.
- What is Morgan Stanley's engagement rate on X?
- Morgan Stanley (@MorganStanley) has an engagement rate of 0.005%, based on the median interactions across 28 original posts from the last 30 days against 755,168 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Morgan Stanley sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MorganStanley have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MorganStanley post?
- Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 1 posts per day across the measured window.