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Mohun Bagan engagement report

@Mohun_Bagan - 358K followers on X

Measured over 13 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Middle of its size range
Per follower
0.031%
of 358K followers
Per impression
4.77%
2.3K views on a typical post
Reach
0.65%
of its followers see a post
Typical post
111
interactions (median)
Saved
0.043%
1 bookmarks on a typical post
Posting rate
0.5/day
active 33% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 111 interactions against 358K followers, an engagement rate of 0.031%. Measured over 13 original posts, its engagement rate beats 51% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 4.77% of those impressions turn into an interaction. That is about 0.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 394 interactions, about 3.5x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on October 5, 2026. Recurring tag: #indianfootball.

Compared with accounts its own size

Mohun Bagan's engagement rate beats 51% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.031%, Mohun Bagan sits above the 25th percentile of the 213,004 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 213,004 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,390 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 27, 20263.5x their median

    Our thoughts and prayers are with the people of Nepal in this difficult hour. Nepal has a special connection with Mohun Bagan, including through former player Hari Bahadur Khadka. We stand with Nepal and its people with heartfelt solidarity and hope. Stay strong, Nepal. https://t.co/9rFKflsoQi

    37117513.7K viewsView on X
  • Oct 2, 20262.7x their median

    A Historic Chapter in Mohun Bagan’s Legacy In 1977, Mohun Bagan faced Pelé and the star-studded New York Cosmos at Kolkata’s Eden Gardens before a crowd of nearly 80,000. The historic exhibition match ended 2–2, with Shyam Thapa and Md. Habib scoring for Mohun Bagan. https://t.co/TDVzm4RBj1

    25538258.6K viewsView on X
  • Sep 19, 20262.5x their median

    Champion Calcutta Football League 2026 💚♥️ https://t.co/nNXh5glhvY

    25422602.3K viewsView on X
  • Aug 28, 20262.0x their median

    Wishing everyone a very Happy Raksha Bandhan! May this beautiful bond of love, trust and togetherness grow stronger with every passing year. 💚❤️ https://t.co/PevLZzPuP2

    20319112.4K viewsView on X
  • Sep 3, 20262.0x their median

    Happy Birthday to our beloved Sobuj Tota, Jose Ramirez Barreto! 💚❤️ Your passion, unforgettable moments and immense contribution will forever remain etched in the hearts of every Mohun Bagan supporter. https://t.co/2MRwRYChsP

    20711015.8K viewsView on X
  • Sep 16, 20261.7x their median

    Heartfelt thanks to our very own Mr. Sanjiv Goenka for his unwavering love and passion for Mohun Bagan, and for his words filled with warmth and affection for our beloved Club. 💚❤️ https://t.co/K4gpDNMZy5

    1846203.0K viewsView on X
  • Oct 4, 20261.6x their median

    Notice https://t.co/4VtYJqg1bf

    1727203.3K viewsView on X
  • Aug 13, 20261.6x their median

    আলোয় উদ্ভাসিত মোহনবাগান 💚❤️ Mohun Bagan Athletic Club shines bright as we celebrate the 80th Independence Day of our Nation and our 138th Foundation Day. 🇮🇳 A celebration of our Nation, our Club and its glorious legacy. https://t.co/wJakEgdd2o

    16110102.9K viewsView on X
  • Aug 20, 20261.5x their median

    On the 130th Birth Anniversary of Gostha Pal, Mohun Bagan Athletic Coub pays respectful tribute to one of the greatest legends of Indian football. A revered Mohun Bagan Ratna and the first footballer to receive the Padma Shri, his enduring legacy remains a source of pride. https://t.co/OdTpDEqUBs

    15117303.3K viewsView on X
  • Sep 1, 2026

    Remembering the legendary Padma Shri Sailen Manna on his birth anniversary. The Mohun Bagan Ratna whose extraordinary feats in the green and maroon jersey continue to inspire generations. https://t.co/VgbqXqf27M

    1445012.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#indianfootball

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 111 interactions against 358K followers, an engagement rate of 0.031%. Measured over 13 original posts, its engagement rate beats 51% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.3K times each, and 4.77% of those impressions turn into an interaction. That is about 0.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 394 interactions, about 3.5x its own typical post.

What is Mohun Bagan's engagement rate on X?
Mohun Bagan (@Mohun_Bagan) has an engagement rate of 0.031%, based on the median interactions across 13 original posts from the last 30 days against 357,847 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.031%, Mohun Bagan sits above the 25th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Mohun_Bagan have real engagement?
Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Mohun_Bagan post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.5 posts per day across the measured window.

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