Mohanlal engagement report
@Mohanlal - 6.3M followers on X
Measured over 34 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
A typical post picks up 1.0K interactions against 6.3M followers, an engagement rate of 0.016%. Measured over 34 original posts, its engagement rate beats 61% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 2.07% of those impressions turn into an interaction. That is about 0.784% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 88% carry an image or video and 12% link out. The account's strongest tracked post pulled 66K interactions, about 64x its own typical post. Recurring topics include #thudakkam, #judeanthanyjoseph, #avd37.
Measured over 34 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #thudakkam, #judeanthanyjoseph, #avd37.
Compared with accounts its own size
Mohanlal's engagement rate beats 61% of the tracked X accounts closest to it in follower count (982 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, Mohanlal sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 12% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | -5% | -7% to -4% | 7.8K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 12% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 194 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 19, 202664x their median
The stadium is buzzing. Can’t wait for kickoff. 🇦🇷 🇪🇸 #FIFAWorldCup https://t.co/4wT0fGo89m
- Jul 19, 202617x their median
❤️ https://t.co/Qed6Pqw2nE
- Aug 15, 202616x their median
Happy Independence Day 🇮🇳 https://t.co/6MXJV3ilNS
- Jul 17, 202615x their median
Hats off to good company 🤠 https://t.co/fUWI4ef8Ol
- Jul 13, 202612x their median
Happy birthday to my dearest Appu ❤️ @impranavlal https://t.co/2BS9hhgKm1
- Jul 18, 202612x their median
Heartfelt congratulations to dear Ichakka on winning the National Award for Best Actor for Bramayugam. This is a moment of immense pride for all of us and a recognition that is truly well deserved. My warm congratulations to Vaikom Vijayalakshmi. Her win is a beautiful tribute to her extraordinary talent. It fills my heart with joy to see her receive this honour. I am equally delighted to see Shehnad Jalal being recognised for Best Cinematography and Feminichi Fathima being honoured as the Best Malayalam Film. Congratulations to director Fasil Muhammed and the entire team on this remarkable achievement. My congratulations as well to Kartik Aaryan, Yami Gautam, Dhanush, and to every artist, filmmaker, and technician honoured at the 72nd National Film Awards. It is always heartening to see the richness, diversity, and excellence of Indian cinema celebrated on such a prestigious platform. Congratulations to all the winners and best wishes for many more milestones ahead.
- Aug 18, 20268.4x their median
Exciting stories, exciting journeys and some very special filmmakers. Here’s a glimpse of my seven upcoming projects with: • Vishnu Mohan • Anoop Sathyan • Priyadarshan • Dileesh Pothan • Sathyan Anthikad • Jude Anthany Joseph • Jeethu Joseph
- Jul 17, 20267.4x their median
ML 🤠 https://t.co/yvEVRpgmmD
- Jul 19, 20267.2x their median
What a privilege it has been to witness the beautiful game from the stadiums over the past week, culminating in a truly unforgettable World Cup Final. Football at its very finest, with Spain and Argentina delivering a final worthy of the occasion through passion, skill, and unwavering spirit. In the end, Spain rose to the moment and deservedly lifted football's greatest prize. Congratulations, Spain, on becoming World Champions. 🏆 Thank you, football, for reminding us that beyond rivalries and borders, the game has the power to bring the world together.❤️
- Aug 16, 20266.8x their median
Delighted to share that I’ll be joining hands with Jude Anthany Joseph for an exciting new film next year! More details coming your way soon! https://t.co/mZczemMGUf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 6.3M followers, an engagement rate of 0.016%. Measured over 34 original posts, its engagement rate beats 61% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 2.07% of those impressions turn into an interaction. That is about 0.784% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 88% carry an image or video and 12% link out. The account's strongest tracked post pulled 66K interactions, about 64x its own typical post. Recurring topics include #thudakkam, #judeanthanyjoseph, #avd37.
- What is Mohanlal's engagement rate on X?
- Mohanlal (@Mohanlal) has an engagement rate of 0.016%, based on the median interactions across 34 original posts from the last 30 days against 6,343,895 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, Mohanlal sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Mohanlal have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (982 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Mohanlal post?
- Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.