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MOFA of Nepal 🇳🇵 engagement report

@MofaNepal - 270K followers on X

Measured over 60 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Middle of its size range
Per follower
0.036%
of 270K followers
Per impression
1.29%
7.6K views on a typical post
Reach
2.82%
of its followers see a post
Typical post
98
interactions (median)
Saved
0.013%
1 bookmarks on a typical post
Posting rate
3.7/day
active 90% of days
Peak time
10:00 UTC
Wednesday

A typical post picks up 98 interactions against 270K followers, an engagement rate of 0.036%. Measured over 60 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.6K times each, and 1.29% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 60 posts sampled, 60% carry an image or video and 33% link out. The account's strongest tracked post pulled 674 interactions, about 6.9x its own typical post. Recurring topics include #nepal, #china, #hlw.

Measured over 60 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #nepal, #china, #hlw.

Compared with accounts its own size

MOFA of Nepal 🇳🇵's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.036%, MOFA of Nepal 🇳🇵 sits above the 25th percentile of the 205,152 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 474 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 27, 20266.9x their median

    Singapore stands in solidarity with Nepal and China during this difficult time. We are putting together a humanitarian assistance package to support relief efforts in Nepal. A Consular Response Team will be deployed to assist affected Singaporeans on the ground.

    5936510621K viewsView on X
  • Aug 26, 20265.2x their median

    We are deeply concerned about the flooding and landslides in Nepal's Rasuwa district and the Nepal/China border area. New Zealand extends its condolences to all those affected. We are in touch with authorities in Nepal, including about New Zealanders who may have been affected by the disaster. All New Zealanders in Nepal should follow the advice of local authorities, let their families and friends know that they are safe, and contact MFAT on +64 99 20 20 20 if consular assistance is required. -WP

    434502018.8K viewsView on X
  • Aug 29, 20264.5x their median

    The Ministry of Foreign Affairs organised a press briefing today by Hon. Minister for Foreign Affairs Mr Shisir Khanal on the Government’s ongoing search, rescue and relief efforts, following the devastating floods in the Bhote Koshi River. The briefing concluded with an interactive Q&A session. The full remarks by the Hon. Minister for Foreign Affairs can be accessed through - https://t.co/eAMHxBNV99

    3328913859K viewsView on X
  • Aug 26, 20264.4x their median

    Devastating news from Nepal, where flash floods have claimed lives and caused widespread destruction. My sincere condolences to all those who have lost their loved ones. Ukraine stands in solidarity with the people of Nepal and wishes strength to the rescue teams working in these difficult conditions and a swift recovery to all affected communities. We are also closely following reports concerning Ukrainian citizens who are missing in the affected areas. I have instructed our embassies in India and China, together with our Honorary Consul in Nepal, to maintain close contact with the relevant authorities and take all necessary steps in the course of the search and rescue operations.

    3467111410K viewsView on X
  • Aug 26, 20264.1x their median

    Consternado por la terrible tragedia en Nepal. Mi solidaridad con las víctimas y sus familias. La @EmbEspIndia, nuestro consulado honorario y la unidad de emergencia @MAECgob están movilizados para ayudar a los españoles en el país. https://t.co/FIOmvph7lq

    2491113849.5K viewsView on X
  • Aug 26, 20263.2x their median

    I was shocked to see the devastating flooding in Nepal. Our condolences go to all who have lost loved ones. My Department is monitoring the situation closely and stands ready to provide consular assistance to any Irish citizens impacted.

    2193752110K viewsView on X
  • Aug 27, 20262.7x their median

    NOTICE: Emergency Control Room (ECR) for Assistance regarding Foreign Nationals Affected by the Bhote Koshi Flash Flood 🔗: https://t.co/7oEuV5MRWF https://t.co/RAJ0PFv1Sb

    1579511611K viewsView on X
  • Aug 26, 20262.7x their median

    Our thoughts are with everyone affected by the devastating floods on the Nepal-China border. We extend our condolences to those who have lost loved ones, and strength to those awaiting news. 1/2

    2054113510.0K viewsView on X
  • Aug 28, 20262.4x their median

    Hon. Minister for Foreign Affairs Mr Shisir Khanal held a telephone conversation with Hon. Minister for Foreign Affairs of Australia Ms Penny Wong today. During the call, Ms Wong conveyed her heartfelt condolences for the loss of lives caused by the disaster and reaffirmed the Australian Government’s readiness to extend all possible assistance to Nepal during this time of difficulty. Hon. Minister Khanal expressed his sincere gratitude to Minister Wong and, through her, to the Government and people of Australia for their solidarity, particularly at this hour of need. He added that the Government of Nepal is utilising all resources at its disposal for the search, rescue and relief efforts for all those affected. @shisir @SenatorWong @dfat @AusAmbNP

    21116409.6K viewsView on X
  • Aug 26, 20262.3x their median

    The devastating flash floods along the Bhotekoshi River in Nepal have caused profound heartbreak. The people of Romania extend their deepest sympathies to everyone affected by this disaster, particularly those who have lost family members and those anxiously awaiting news of their missing loved ones. As rescue efforts continue our thoughts are with the teams on the ground and the families of those still missing, we stand ready to contribute to the international support.

    182321315.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nepal#china#hlw#maldives

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 98 interactions against 270K followers, an engagement rate of 0.036%. Measured over 60 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.6K times each, and 1.29% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 60 posts sampled, 60% carry an image or video and 33% link out. The account's strongest tracked post pulled 674 interactions, about 6.9x its own typical post. Recurring topics include #nepal, #china, #hlw.

What is MOFA of Nepal 🇳🇵's engagement rate on X?
MOFA of Nepal 🇳🇵 (@MofaNepal) has an engagement rate of 0.036%, based on the median interactions across 60 original posts from the last 30 days against 270,002 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, MOFA of Nepal 🇳🇵 sits above the 25th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MofaNepal have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MofaNepal post?
Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 3.7 posts per day across the measured window.

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