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Mohamed Salah engagement report

@MoSalah - 20M followers on X

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.342%
of 20M followers
Per impression
6.69%
999K views on a typical post
Reach
5.12%
of its followers see a post
Typical post
67K
interactions (median)
Saved
0.026%
265 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
19:00 UTC
Sunday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 67K interactions against 20M followers, an engagement rate of 0.342%. Posts are seen about 999K times each, and 6.69% of those impressions turn into an interaction. That is about 5.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 599K interactions, about 7.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.342%, Mohamed Salah sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 29 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 24, 20267.5x their median

    https://t.co/mSP9S4pfpu

    449K100K22K29K35M viewsView on X
  • Mar 28, 20263.9x their median

    https://t.co/IDQFkrmmnn

    266K42K5.8K4.3K14M viewsView on X
  • May 16, 20264.5x their median

    I have witnessed this club go from doubters to believers, and from believers to champions. It took hard work and I always did everything I could to help the club get there. Nothing makes me prouder than that. Us crumbling to yet another defeat this season was very painful and not what our fans deserve. I want to see Liverpool go back to being the heavy metal attacking team that opponents fear and back to being a team that wins trophies. That is the football I know how to play and that is the identity that needs to be recovered and kept for good. It cannot be negotiable and everyone that joins this club should adapt to it. Winning some games here and there is not what Liverpool should be about. All teams win games. Liverpool will always be a club that means a great deal to me and to my family. I want to see it succeed for long after I have moved on. As I’ve always said, qualifying to next season’s Champions League is the bare minimum and I will do everything I can to make that happen.

    241K43K9.9K8.1K18M viewsView on X
  • Jul 10, 20264.5x their median

    أنا عارف إنكم لسه زعلانين، بس وعد مني إني هعمل كل اللي في قدرتي عشان أضمن إن دي تكون بداية جديدة للكورة المصرية على الساحة الدولية. التأهل لكأس العالم مش هيكون كفاية، والمشاركة كمان مش كفاية. الفريق ده يستاهل ثقتكم https://t.co/Jrsp3YOjk7

    257K28K11K4.1K17M viewsView on X
  • Jul 19, 20264.0x their median

    ❤️ https://t.co/7ptD6UjZ53

    250K10K8.6K1.1K15M viewsView on X
  • May 25, 20263.5x their median

    Longest night of my life. Thank you for everything once again! https://t.co/eBeXKt2Cw2

    208K22K3.9K9442.8M viewsView on X
  • May 17, 20263.1x their median

    https://t.co/EqfXlxlaMu

    189K14K2.6K1.5K7.8M viewsView on X
  • May 20, 20262.6x their median

    https://t.co/oVMonmqj2Q

    155K16K3.1K1.7K6.2M viewsView on X
  • Feb 17, 20261.6x their median

    Ramadan Kareem https://t.co/fOy5RRNMJM

    156K12K2.8K9414.5M viewsView on X
  • Jun 23, 20262.5x their median

    https://t.co/6fsOz6voaK

    159K5.7K1.5K6615.5M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 67K interactions against 20M followers, an engagement rate of 0.342%. Posts are seen about 999K times each, and 6.69% of those impressions turn into an interaction. That is about 5.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 599K interactions, about 7.5x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Mohamed Salah's engagement rate on X?
Mohamed Salah (@MoSalah) has an engagement rate of 0.342%, based on the median interactions across 6 original posts from the last 30 days against 19,529,286 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.342%, Mohamed Salah sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MoSalah have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MoSalah post?
Most posts go out around 19:00 UTC, and Sunday is its busiest day, at roughly 0.2 posts per day across the measured window.

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