MoMA PS1 engagement report
@MoMAPS1 - 262K followers on X
Measured over 17 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 8 interactions against 262K followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.475% of those impressions turn into an interaction. That is about 0.642% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 24% link out. The account's strongest tracked post pulled 626 interactions, about 78x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
MoMA PS1's engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, MoMA PS1 sits below the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 24% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 24% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 669 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 28, 202678x their median
We celebrate the life and work of one of the most influential artists of the past century, Betye Saar (1926–2026). Saar approached art with a pioneering eye, transforming everyday, discarded objects into powerful vessels that spoke to race, memory, and the spirit world. Saar's work was featured in “Now Dig This! Art and Black Los Angeles 1960–1980,” Kellie Jones’s survey of the Black artists who shaped Southern California, organized at MoMA PS1 by Connie Butler, now The Agnes Gund Director of MoMA PS1, and Christophe Cherix, now The David Rockefeller Director of The Museum of Modern Art. Following the exhibition, her work was acquired by MoMA. Just last month, Saar was dancing at MoMA’s Party in the Garden, where she was among the honorees. We’re grateful to have honored her legacy while she was still with us. — Michele Mattei. "Betye Saar." 2012. Photograph. 12 15/16 × 9 7/16" (32.8 × 24 cm). Photographic Archive, Artists and Personalities. The Museum of Modern Art Archives, New York Betye Saar. "Mystic Window for Leo." 1966. Wooden window frame with cut-and-pasted paper and printed paper with ink, colored pencil and embossing. 14 1/4 × 17 3/4" (36.2 × 45.1 cm). Collection Meghan R. Cavanaugh, Los Angeles.
- Sep 21, 20267.0x their median
Printed Matter's NY Art Book Fair is back at MoMA PS1 starting this Thurs, Sep 24 📚 Across four days, NYABF transforms PS1 into the world's largest gathering for artists' books, bringing together hundreds of independent publishers, zine makers, antiquarian booksellers, and distributors from all over the globe. It all kicks off with an opening party Thursday night, where you can pick up a limited-edition work by Sara Yukiko, see live performances from SHYBOI and A.B.E.L.A, and get first dibs on everything at the fair. (Get your tickets on our website while they last.) Advance registration strongly recommended, this one sells out fast: https://t.co/AuC2ydWbef
- Aug 7, 20266.1x their median
In 1976, artist Theresa Hak Kyung Cha began filming "White Dust from Mongolia" in Seoul. When she was killed near her SoHo home in 1982, the footage was left unedited. In 2017, artist Cici Wu began mining Cha's archive and has spent nearly a decade investigating it. Rather than attempting to complete "White Dust," Wu created a new installation of flickering projections and rice-paper light sculptures that meditates on the material Cha left behind, in close collaboration with the artist's estate. Experience this luminous installation in the final weeks of Greater New York, on view through August 17. _ Cici Wu. "Upon Leaving the White Dust (go go she and not come back said go and don’t come back)," 2018/2025. Ink, rice paper, bamboo wire, wheat glue, handmade glass, LED lights, electronics, 16mm transferred to HD video (b/w, no sound), video (light data collected from the screening of unfinished film footage "White Dust from Mongolia" by Theresa Hak Kyung Cha, 1980). 📸 : Kyle Knodell.
- Aug 15, 20263.6x their median
No camera was used in the making of this photograph. Hardy Hill draws his figures by hand onto film, lays the film against light-sensitive paper, and exposes it to the light. What emerges is a photograph never seen through a viewfinder. Sixteen men crowd a black field, propped up by ladders, tables, and bare bulbs, but no one was ever there. "16 Figures Facing Forward," Hill's largest print to date, is on view in Greater New York, which closes this Monday, August 17. — Hardy Hill. "16 Figures Facing Forward," 2026. Contact print from handmade negative on fiber paper. 53" x 70".
- Aug 10, 20263.5x their median
Covey Gong walked into the Met, surreptitiously scanned a 5,000-year-old sculpture, and made his own. The artist, drawn to the statue through its ties to global trade, 3D-scanned the Colossal Statue of Min, a monument to one of the earliest represented Egyptian deities, carved around 3300 BCE. Within Gong's own sculpture "New Angel II" is an embedded video of the Unisphere in Flushing Meadows Corona Park—another relic of globalization. This is the final week to see Gong's sculptures in Greater New York, which closes Monday, August 17. — Covey Gong. "New Angel I," 2026. Copper, sodium sulfide, copper blackener, wax, aluminum, and stainless steel. Covey Gong. "New Angel II," 2026. Copper, sodium sulfide, copper blackener, wax, aluminum, stainless steel, video (color, no sound), and monitor.
- Sep 22, 20263.4x their median
In June 1982, more than one million people gathered in New York City to demand nuclear disarmament, in what remains the largest anti-nuclear demonstration in history. Keith Haring's poster for the march helped carry that message through the streets, and a copy is now yours to take home when you visit Artists Against the Bomb in Homeroom. More than 80 artists working in posters, sculpture, and film lend their voices to the International Campaign to Abolish Nuclear Weapons. Each nominates the next, setting off a creative chain reaction that keeps growing. Experience the exhibition for yourself through February 8.
- Aug 8, 20263.4x their median
Ian Miyamura's "saturation exercise" brings together seven pairs of "fraternal paintings": abutting panels of nongestural, flat color that appear perfectly doubled, until you look again. The treatment recalls modernist geometric abstraction such as de Stijl, or the squares on a chessboard. The subtle gradation in color between pairs shifts the overall value, lightness or darkness, and creates a sequential crescendo, or decay, in surface color. Take a closer look and do it soon: Greater New York closes on Aug 17. — Ian Miyamura (@man_ur_iam_iya) "saturation exercise," 2026. oil on linen over panel.
- Jul 31, 20263.4x their median
Precious Okoyomon's "Among the Flowers I Learned to Love: A Garden of Decreation" is now on view. Our inaugural Courtyard Commission, the garden cultivates native and invasive plants, annuals and perennials, cultivated and wild growth, all growing alongside each other. Climb into the bear, take the slide, and exit through its mouth: inside, hear poetry read by the artist. Okoyomon tends to entropy and conviviality here, as things persist, adapt, and grow together in the face of uncertain conditions. Major support is provided by Bloomberg Philanthropies Generous support is provided by VIA Art Fund Significant support is provided by The Monica and Douglas Taylor Foundation and The Falls Foundation — 📸: John Kim
- Jun 10, 20263.1x their median
The Warm Up 2026 lineup is here 🎧💿 This year includes a dub x dub techno showcase from the people who invented it, fierce bpms from Brazil, the edgiest Paris-LA b2b, Italo-hardcore, droning cello, and NYC’s favorite noise duo. See you in our courtyard Fridays from July 24 through August 28. Tickets, season passes, and full lineup details are now live on our site. ⭐ LINEUP ⭐ Friday, July 24 Carlos Souffront (@carlossouffront) Wackies Showcase with Lloyd "Bullwackie" Barnes & Mark Ernestus (@bullwackiebarnes + @markernestus) TELESONIQ (@bunnyjrtapes + @j_u_l_i_3__n + @decentrescue) DJ Richard Friday, July 31 BAE BAE (@baexploitation) b2b CRYSTALLMESS (@crystallmess) Gabber Eleganza (@gabbereleganza) Cortisa Star (@cortisastar) SCRAAATCH (@scraaatch202 + @chuki_now + @glorious_nobodies ) Friday, August 7 BADSISTA (@badsista) TOCCORORO (@toccororo) Toxe (@_toxe_) nguyendowsXP (@_n_x_p) Friday, August 14 Marcellus Pittman (@marcelluspittman) DJ Anderson do Paraiso (@djandersondoparaiso) Mabe Fratti (@mabefs) Lary 7 Friday, August 21 Dopplereffekt (@__dopplereffekt__) RHR (@rhrmusiq) PureLink (@pureliiink) Eev Frances (@eev.fr) Friday, August 28 SPECIAL GUEST De Schuurman (@deschuurman.mp3) keiyaA (@keiyaa) DJ WORKING CLASS (@pepigossip) Warm Up 2026 Host Committee: @_melancholia @womens_history_museum @malefragility @leyupdates @elliot_reed_laboratories
- Sep 9, 20262.9x their median
Tomorrow NYC heads back to school 🍎 🎒 Before it became MoMA PS1, our building was home to P.S. 1, the 1st Ward School built in the 1890s, with 35 classrooms and a bell tower in Queens. Class was held for about seventy years until it closed in 1963, and sat empty until 1976, when the artists moved in. More than a century later, class is still very much in session. Swing by our Open House this Saturday, September 12, and learn straight from the artists behind the work on our walls. Whenever you need a field trip, literal or figurative, you know where to find us 🏫 — Tina Girouard. "Moving In - Moving Out," 1976. Photo: Thomas Struth, 1978.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8 interactions against 262K followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.475% of those impressions turn into an interaction. That is about 0.642% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 24% link out. The account's strongest tracked post pulled 626 interactions, about 78x its own typical post.
- What is MoMA PS1's engagement rate on X?
- MoMA PS1 (@MoMAPS1) has an engagement rate of 0.003%, based on the median interactions across 17 original posts from the last 30 days against 262,146 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, MoMA PS1 sits below the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MoMAPS1 have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MoMAPS1 post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.57 posts per day across the measured window.