Ministry of Information & Broadcasting engagement report
@MoIB_Official - 915K followers on X
Measured over 55 original posts from a 30-day window, last computed on September 20, 2026.
Engagement
A typical post picks up 10 interactions against 915K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 13% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.654% of those impressions turn into an interaction. That is about 0.167% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 65% carry an image or video, 5% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.5K interactions, about 248x its own typical post.
Measured over 55 original posts from a 30-day window, last computed on September 20, 2026.
Compared with accounts its own size
Ministry of Information & Broadcasting's engagement rate beats 13% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Ministry of Information & Broadcasting sits below the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 65% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 65% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 260 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 2026248x their median
Islamabad glows in brotherhood as the flags of Pakistan, Türkiye and Saudi Arabia adorn Constitution Avenue, while LED screens celebrate the Makkah Joint Defence Agreement. A fitting tribute to the vision and teamwork of PM Shehbaz Sharif and Field Marshal Syed Asim Munir. 🇸🇦🇹🇷🇵🇰 https://t.co/eOWLxZ02av
- Aug 14, 2026145x their median
Last night with @OfficialDGISPR and all the performers who put up a wonderful show last night at the 79th Independence Day Event/Inauguration of Yadgar e Fatah. Teamwork at its best. JASHAN E AZADI MUBARAK! 🇵🇰🇵🇰🇵🇰 https://t.co/e3LPeDZBcT
- Sep 19, 202687x their median
We strongly condemn the barbaric terrorist attack on civilians and Police officials offering Juma prayers in Kohat. The attack, perpetrated by the vilest of Khwarij with roots in Afghanistan, reminds us that terrorism has no religion and no justification. Those who perpetrate, facilitate or shelter such acts are the worst among humankind. Pakistan has repeatedly raised grave concerns over the use of Afghan territory by Fitna al-Khawarij and other terrorist groups to plan and launch terrorist attacks inside Pakistan. The presence of terrorist sanctuaries, alongside their recruitment and support infrastructure in Afghanistan, poses a direct threat to Pakistan’s security. These concerns have been conveyed repeatedly to the Afghan Taliban regime and their interlocutors. They must dismantle these networks rather than deflect responsibility. Against this backdrop, it is reprehensible that Afghan Taliban Spokesperson Zabihullah Mujahid has the audacity to threaten Pakistan with a “crushing response” while his regime actively sponsors terrorism in Pakistan. The Afghan Taliban must address the terrorist ecosystem thriving under their patronage instead of trying to deflect responsibility and malign Pakistan. Such antics cannot obscure their counterterrorism obligations under the Doha Agreement or their responsibility to prevent Afghan territory from being used to threaten other countries. Pakistan has noted the Afghan Ministry of Foreign Affairs’ condemnation of the ‘Kohat attack’ and its expression of sympathy for the victims’ families, while omitting mention of terrorism in the statement. Notwithstanding, condemnation must be matched by concrete action. The Afghan Taliban must take credible, verifiable and sustained measures to dismantle terrorist sanctuaries, disrupt radical recruitment and training networks, and prevent terrorist groups from planning, facilitating or launching attacks against Pakistan. Pakistan has consistently pursued dialogue and constructive engagement with the Afghan Taliban, but we would not allow pretence of dialogue to shield those who threaten our people. Pakistan has both the will and the capability to eliminate terrorist threats wherever they are and will take all necessary measures, in accordance with international law, to protect its citizens, territory and sovereignty. Pakistan has repeatedly warned that the continued presence and activity of terrorist groups in Afghanistan will aggravate instability, with serious regional and global repercussions. The international community should push the Afghan Taliban regime to act decisively and verifiably to counter this menace before the threat spreads further across the region and beyond.
- Aug 9, 202648x their median
https://t.co/3iHwqb3uWt
- Aug 18, 202644x their median
یوم آزادی کے موقع پر یادگار فتح کے سائے میں اللہ تعالٰی کا شکر ادا کرتے ہوئے نہ صرف آزادی کی خوشی منائی گئی بلکہ معرکہ حق کی فتح کا بھی جشن منایا گیا۔ یہ ایک تاریخی تقریب تھی اور پاکستان کی فتح کی یادگار تا قیامت ہمارے لیے فخر کا باعث ہو گی اور پوری دنیا کو ہماری بھارت کے اوپر فتح کی یاد دلاتی رہے گی
- Aug 17, 202632x their median
Pleased to welcome Federal Minister for National Health services, @KamalMQM at DCD, where we discussed the transformative health reforms being carried out under Prime Minister Shehbaz Sharif’s leadership. With continued dedication, Pakistan is moving towards a healthier future with quality care for all. 🇵🇰
- Sep 1, 202619x their median
Prime Minister Muhammad Shehbaz Sharif in a group photo with heads of States at the SCO Council of Heads of State Summit in Bishkek, Kyrgyzstan. https://t.co/nlvypVzdBf
- Aug 24, 202618x their median
This news is FAKE and the voice in video is AI generated. Defense Minister Khawaja Asif has not given any such statement. Please verify news from official sources before sharing. https://t.co/onWtFsiYkK
- Aug 31, 202618x their median
Chairman of the Cabinet of Ministers of Kyrgyzstan Adylbek Kasymaliev welcomed Prime Minister Shehbaz Sharif upon his arrival at Manas International Airport, BISHKEK. 🇵🇰🇰🇬 https://t.co/PC4RJPHeE0
- Aug 29, 202614x their median
As directed by Prime Minister Shehbaz Sharif @CMShehbaz , Interim Inquiry Report of the extremely unfortunate PIMS Incident is posted below. PM had directed for the Interim Report to be made public https://t.co/qor6aSV6b0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 10 interactions against 915K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 13% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.654% of those impressions turn into an interaction. That is about 0.167% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 65% carry an image or video, 5% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.5K interactions, about 248x its own typical post.
- What is Ministry of Information & Broadcasting's engagement rate on X?
- Ministry of Information & Broadcasting (@MoIB_Official) has an engagement rate of 0.001%, based on the median interactions across 55 original posts from the last 30 days against 915,283 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Ministry of Information & Broadcasting sits below the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MoIB_Official have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MoIB_Official post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.4 posts per day across the measured window.