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Ministry of Foreign Affairs - Afghanistan engagement report

@MoFA_Afg - 91K followers on X

Measured over 11 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Middle of its size range
Per follower
0.203%
of 91K followers
Per impression
2.19%
8.4K views on a typical post
Reach
9.28%
of its followers see a post
Typical post
185
interactions (median)
Saved
0.035%
3 bookmarks on a typical post
Posting rate
1.2/day
active 33% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 185 interactions against 91K followers, an engagement rate of 0.203%. Measured over 11 original posts, its engagement rate beats 64% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.4K times each, and 2.19% of those impressions turn into an interaction. That is about 9.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 91% are part of a thread. The account's strongest tracked post pulled 801 interactions, about 4.3x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on September 22, 2026.

Compared with accounts its own size

Ministry of Foreign Affairs - Afghanistan's engagement rate beats 64% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.203%, Ministry of Foreign Affairs - Afghanistan sits above the 50th percentile of the 156,396 accounts in this comparison. That places it in the above the median band, which runs 0.127% to 0.604%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,396 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 286 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 22, 20264.3x their median

    پر ایکس پاڼه د افغانستان اسلامي امارت د یو شمېر بهرنیو استازولیو رسمي ادرسونه. Official accounts of the Afghan Foreign Missions on X. 1.د افغانستان لوی سفارت مسکو روسیه @AfghanEmbRussia 2.د افغانستان لوی سفارت بیجنگ چین @beijing_embassy 3.د افغانستان لوی سفارت ابوظبي متحده عربي امارات @AFGEmbassy_UAE 4.د افغانستان لوی سفارت تاشکند ازبیکستان @AfgEmbassy_UZB 5.د افغانستان لوی سفارت انقره ترکیه @AFGEmbTurkiye 6.د افغانستان لوی سفارت اسلام اباد پاکستان @AfghanEmbPak 7.د افغانستان لوی سفارت تهران ایران @AFGEmbIran 8.د افغانستان لوی سفارت کوالالمپور مالیزیا @EmbAfgMalaysia 9.د افغانستان لوی سفارت نوی ډیلی هند @AFGEmbassyIndia 10.د افغانستان لوی سفارت قاهره مصر @AFGEmbassyEgypt 11.د افغانستان سفارت ریاض سعودي عربستان @AFGEmbassyKSA 12.د افغانستان سفارت دوحه قطر @AFGEmbassyQatar 13.د افغانستان سفارت عشق اباد ترکمنستان @AFGEmbTurkmen 14.د افغانستان سفارت استانه قزاقستان @EmbassyAfAst 15.د افغانستان سفارت بشکیک قرغیزستان @AFGEmbassyKG 16.د افغانستان سفارت باکو اذربایجان @AFGEmbassy_Az 17.د افغانستان سفارت مسقط عمان @AFGEmbMuscat 18.د افغانستان سفارت بغداد عراق @AFGEmbassyIraq 19.د افغانستان سفارت جاکارتا اندونیزیا @AFGEmbassyINA 20.د افغانستان سفارت اوسلو ناروې @AFGEmbassy_oslo 21.د افغانستان سفارت برلین جرمني @AFGEmbBerlin 22.د افغانستان جنرال قونسلگري دوبۍ متحده عربي امارات @AfgConsulateDxb 23.د افغانستان جنرال قونسلگري استانبول ترکیه @AFGGCistanbul 24.د افغانستان جنرال قونسلگري جده سعودي عربستان @AFGGCJeddah 25.د افغانستان جنرال قونسلگري کراچۍ پاکستان @AFGGCKarachi 26.د افغانستان جنرال قونسلگري پېښور پاکستان @Consulateafghan 27.د افغانستان جنرال قونسلگري کویټه پاکستان @AFGGCQueeta 28.د افغانستان جنرال قونسلگري مشهد ایران @AfgCGMashhad 29.د افغانستان جنرال قونسلگري ممبۍ هند @AFGGCMumbai 30.د افغانستان جنرال قونسلگري حیدر اباد هند @AFGGCMumbai 31.د افغانستان جنرال قونسلگري ماري ترکمنستان @AFGGCMARY 32.د افغانستان جنرال قونسلگري الماتا قزاقستان @CGofAfginAlmaty 33.د افغانستان جنرال قونسلگري بون جرمني @AFGGCBonn

    5371964424143K viewsView on X
  • Apr 26, 20263.3x their median

    د افغانستان اسلامي امارت د بهرنیو چارو وزیر محترم مولوي امير خان متقي او د سعودي عربستان پاچاهۍ د بهرنيو چارو وزير محترم شهزاده فیصل بن فرحان ترمنځ ټيليفوني مکالمه په دې اړيکه کې پر دوو اړخیزو اړیکو، سعودي کې د مېشتو افغانانو لپاره پر اسانتياوو او سيمه‌ييزو مسايلو خبرې وشوې. https://t.co/m3L3LVCaZh

    46610883621K viewsView on X
  • Jun 29, 20263.3x their median

    د افغانستان اسلامي امارت د بهرنیو چارو وزارت په کابل کې د پاکستان سفارت شارژدافیر احضار کړ او د افغانستان د هوايي حریم د نقض او د کونړ، پکتیا او پکتیکا ولایتونو کې د ملکي وګړو پر کورونو د بمبارۍ په تړاو یې خپل شديد او قاطع اعتراض ورته وړاندي کړ. https://t.co/j5Dalcssyq

    413861001434K viewsView on X
  • Jun 10, 20262.6x their median

    د افغانستان اسلامي امارت د بهرنیو چارو وزارت په کابل کې د پاکستان سفارت شارژدافیر احضار کړ او د افغانستان د هوايي حریم د نقض او د بې ګناه ملکي وګړو پر کورونو د بمبارۍ په تړاو یې خپل شديد او قاطع اعتراض ورته وړاندي کړ. https://t.co/NTlV3qncHn

    3757929815K viewsView on X
  • May 12, 20262.6x their median

    د ا.ا.ا. د بهرنیو چارو وزیر محترم مولوي امیر خان متقي سره د ناروې شاهي دولت له خوا افغانستان لپاره نوی ټاکل شوی ځانګړي استازي بیورن هانسن وکتل او په سیاسي او سمه‌ییزو موضوعاتو یې خبرې وکړې. په ناسته کې ښاغلي هانسن وویل چې ناروې له افغانستان سره تاریخي اړیکې لري او تل یې هڅه کړې https://t.co/ju0xAofJAu

    4046421323K viewsView on X
  • May 11, 20262.5x their median

    د ا.ا.ا د بهرنیو چارو وزیر مولوي امیر خان متقي د چین ولسي جمهوریت له ځانګړي استازي ښاغلي یو شیاوینګ سره په کابل کې وکتل. په دې کتنه کې د دوه‌اړخیزو اړیکو د لا پیاوړتیا، سیمه‌ییز امنیت، او د ارومچي د خبرو د بهیر د پرمختګ په اړه هر اړخیز بحث ترسره شو. https://t.co/KNgYWf9j8i

    3947111121K viewsView on X
  • May 24, 20262.5x their median

    د افغانستان اسلامي امارت د بهرنیو چارو وزیر محترم مولوي امیرخان متقي د جاپان له سفیر ښاغلي کینیچي ماساموتو سره وکتل. په دې لیدنه کې د بهرنیو چارو محترم وزیر د روانو سیمه‌ییزو تحولاتو، او همدارنګه د افغانستان او جاپان ترمنځ د دوه‌اړخیزو اړیکو پر اهمیت او پراختیا خبرې وکړې. https://t.co/rw7VfNzgQJ

    396606326K viewsView on X
  • Apr 28, 20262.4x their median

    نن د ا.ا.ا بهرنیو چارو وزارت په کابل کې د پاکستان د سفارت شارژدافیر احضار کړ او د کنړ مرکز کې په پوهنتون سربېره د ډیورنډ کرښې په اوږدو کې د پاکستاني ځواکونو له لوري پر ملکي اهدافو او عامه تأسیساتو د ترسره شویو بریدونو په تړاو خپل احتجاج لیک ورته وسپاره. https://t.co/v2mW1pbItw

    31866471243K viewsView on X
  • Apr 28, 20262.0x their median

    د ا.ا.ا د بهرنیو چارو وزیر مولوي امیر خان متقي سره د روسیې فدراسیون د ولسمشر ځانګړي استازي ښاغلي ضمیر کابلوف وکتل. په دې لیدنه کې دواړو لورو د سیاسي اړیکو او اقتصادي همکاریو پر پراختیا هر اړخیز بحث وکړ او ټینګار یې وکړ چې د دواړو هیوادونو ترمنځ دوه‌اړخیز تعاملات لا ډېر پراخ شي. https://t.co/4xIm0Oqo6q

    320583316K viewsView on X
  • Apr 22, 20261.9x their median

    تماس تیلیفونی میان وزیران امور خارجه امارت اسلامی افغانستان و جمهوری اسلامی ایران در این گفت‌وگوی تیلیفونی، دو جانب پیرامون آخرین تحولات در روابط دوجانبه و همچنان مسائل مهم منطقه‌ای تبادل نظر کردند. وزیر امور خارجه امارت اسلامی افغانستان روند همکاری‌های دوجانبه را مثبت https://t.co/RRrOpYEv3r

    281539723K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 185 interactions against 91K followers, an engagement rate of 0.203%. Measured over 11 original posts, its engagement rate beats 64% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.4K times each, and 2.19% of those impressions turn into an interaction. That is about 9.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 91% are part of a thread. The account's strongest tracked post pulled 801 interactions, about 4.3x its own typical post.

What is Ministry of Foreign Affairs - Afghanistan's engagement rate on X?
Ministry of Foreign Affairs - Afghanistan (@MoFA_Afg) has an engagement rate of 0.203%, based on the median interactions across 11 original posts from the last 30 days against 91,291 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.203%, Ministry of Foreign Affairs - Afghanistan sits above the 50th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MoFA_Afg have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MoFA_Afg post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 1.2 posts per day across the measured window.

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