Mo Abudu engagement report
@MoAbudu - 106K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 90 interactions against 106K followers, an engagement rate of 0.085%. Measured over 8 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 1.61% of those impressions turn into an interaction. That is about 5.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 168x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on October 13, 2026.
Compared with accounts its own size
Mo Abudu's engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.085%, Mo Abudu sits above the 25th percentile of the 213,098 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 488 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 8, 2023168x their median
I just read an inspiring report of two Nigerian women; the Director-General of the World Trade Organisation, Dr. Ngozi Okonjo-Iweala, @NOIweala and Media Entrepreneur and Philanthropist, @MoAbudu, who were named among the 'worldβs 100 most powerful women in 2023β by the https://t.co/aysf2vnHng
- Dec 6, 2023130x their median
Feel truly honored to be named one more time as one of the @Forbes 100 Most Powerful Women in the world. This will be the 7th time, starting in 2011. Congratulations to all the women on this list working hard to make a difference and to others working hard to change the world even if they are not on the list. Special congratulations to my younger sister @MoAbudu, great to have two Nigerian women on this list. https://t.co/LiNgIvlYyl
- Aug 10, 202650x their median
WEβRE ALMOST READY! From acquiring the property in March 2025 to where we are today in August 2026, what a journey it has been! EbonyLife Place London, the UKβs first cinema hub dedicated exclusively to African and Black films, is coming to London this October 2026. #EbonyLifePlaceLondon
- Oct 8, 202649x their median
πππππππ ππ ππππππππ π πππππ ππππππ. Today is our Grand Opening, and we are opening the doors to a new destination for Black and African creativity, culture and connection in the heart of London. A space rooted in Africa, inspired by London and open to everyone. A place where film, fashion, food, music and art come together. A place to experience, discover, connect and celebrate. We invite the world to come inside. πππππ ππππππππππ 160 seats. Cinema. Culture. Entertainment. Home to the only Black and African cinema in the United Kingdom, Amani is where premieres, screenings, performances, listening parties and special events come to life. #AwesomeGod #EbonyLifePlaceLondon
- Dec 9, 202313x their median
Congratulations to Dr Ngozi Okonjo-Iweala @NOIweala , Ms MO Abudu @MoAbudu , and all Forbes 100 Most Influential Women! Your achievements bring me great joy and the assurance that there truly is hope for Nigeria women,filling me with immense pride. https://t.co/PUdEX87Tnl
- Oct 8, 20265.8x their median
πππππ ππππππππππ The heart of the cinematic experience. Our 160 seat auditorium is home to the only Black and African cinema in the United Kingdom, bringing film, premieres, performances, listening parties and unforgettable experiences to London. Welcome to Amani. Interior design by @muzostudio Photography by @ashleyread_photography #AwesomeGod #EbonyLifePlaceLondon
- Nov 28, 20205.3x their median
Mama and daughter Momentπππ The most beautiful Temidee β€οΈβ€οΈβ€οΈ Love from your mama πππ https://t.co/jOqIMrciwQ
- Aug 11, 20263.3x their median
WEβRE TAKING NIGERIA TO THE WORLD. π³π¬π African stories deserve to travel globally and The Secret Lives of Baba Segiβs Wives is ready for the journey. Made in Nigeria. Made for the world. β€οΈ -World Premiere at @TIFF_NET, September 2026 -In Cinemas Nationwide, December 4, 2026 -EbonyLife Place London, October 2026 #BabaSegisWives #EbonyLifePlaceLondon
- Nov 15, 20203.1x their median
Good morning beautiful peopleβ€οΈβ€οΈβ€οΈ This headline says it all π MOVIE INSPIRED BY PREMIUM TIMES LAUNCHES ON NETFLIX Thank you so much Premium Times for telling such a range of compelling stories. https://t.co/GWymcQCX7f
- Nov 15, 20202.9x their median
"I want to keep making content that tells you who I am, that tells you who we are as Africans." Talk show host and filmmaker @moabudu talks about the importance of African stories being told by African filmmakers. πΉ: @AshionyeOgene & @marksedgwick https://t.co/SjI8ReLHmC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 90 interactions against 106K followers, an engagement rate of 0.085%. Measured over 8 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 1.61% of those impressions turn into an interaction. That is about 5.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 168x its own typical post.
- What is Mo Abudu's engagement rate on X?
- Mo Abudu (@MoAbudu) has an engagement rate of 0.085%, based on the median interactions across 8 original posts from the last 30 days against 106,430 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.085%, Mo Abudu sits above the 25th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MoAbudu have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MoAbudu post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.63 posts per day across the measured window.