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Mo Abudu engagement report

@MoAbudu - 106K followers on X

Measured over 8 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Middle of its size range
Per follower
0.085%
of 106K followers
Per impression
1.61%
5.6K views on a typical post
Reach
5.26%
of its followers see a post
Typical post
90
interactions (median)
Saved
0.018%
1 bookmarks on a typical post
Posting rate
0.63/day
active 20% of days
Peak time
10:00 UTC
Thursday

A typical post picks up 90 interactions against 106K followers, an engagement rate of 0.085%. Measured over 8 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 1.61% of those impressions turn into an interaction. That is about 5.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 168x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on October 13, 2026.

Compared with accounts its own size

Mo Abudu's engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.085%, Mo Abudu sits above the 25th percentile of the 213,098 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,098 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,393 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 488 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 8, 2023168x their median

    I just read an inspiring report of two Nigerian women; the Director-General of the World Trade Organisation, Dr. Ngozi Okonjo-Iweala, @NOIweala and Media Entrepreneur and Philanthropist, @MoAbudu, who were named among the 'world’s 100 most powerful women in 2023’ by the https://t.co/aysf2vnHng

    12K2.9K39738545K viewsView on X
  • Dec 6, 2023130x their median

    Feel truly honored to be named one more time as one of the @Forbes 100 Most Powerful Women in the world. This will be the 7th time, starting in 2011. Congratulations to all the women on this list working hard to make a difference and to others working hard to change the world even if they are not on the list. Special congratulations to my younger sister @MoAbudu, great to have two Nigerian women on this list. https://t.co/LiNgIvlYyl

    8.6K2.1K832205336K viewsView on X
  • Aug 10, 202650x their median

    WE’RE ALMOST READY! From acquiring the property in March 2025 to where we are today in August 2026, what a journey it has been! EbonyLife Place London, the UK’s first cinema hub dedicated exclusively to African and Black films, is coming to London this October 2026. #EbonyLifePlaceLondon

    3.4K754142227361K viewsView on X
  • Oct 8, 202649x their median

    π–π„π‹π‚πŽπŒπ„ π“πŽ π„ππŽππ˜π‹πˆπ…π„ 𝐏𝐋𝐀𝐂𝐄 π‹πŽππƒπŽπ. Today is our Grand Opening, and we are opening the doors to a new destination for Black and African creativity, culture and connection in the heart of London. A space rooted in Africa, inspired by London and open to everyone. A place where film, fashion, food, music and art come together. A place to experience, discover, connect and celebrate. We invite the world to come inside. π€πŒπ€ππˆ π€π”πƒπˆπ“πŽπ‘πˆπ”πŒ 160 seats. Cinema. Culture. Entertainment. Home to the only Black and African cinema in the United Kingdom, Amani is where premieres, screenings, performances, listening parties and special events come to life. #AwesomeGod #EbonyLifePlaceLondon

    3.2K875214106195K viewsView on X
  • Dec 9, 202313x their median

    Congratulations to Dr Ngozi Okonjo-Iweala @NOIweala , Ms MO Abudu @MoAbudu , and all Forbes 100 Most Influential Women! Your achievements bring me great joy and the assurance that there truly is hope for Nigeria women,filling me with immense pride. https://t.co/PUdEX87Tnl

    97215932382K viewsView on X
  • Oct 8, 20265.8x their median

    π€πŒπ€ππˆ π€π”πƒπˆπ“πŽπ‘πˆπ”πŒ The heart of the cinematic experience. Our 160 seat auditorium is home to the only Black and African cinema in the United Kingdom, bringing film, premieres, performances, listening parties and unforgettable experiences to London. Welcome to Amani. Interior design by @muzostudio Photography by @ashleyread_photography #AwesomeGod #EbonyLifePlaceLondon

    38710321913K viewsView on X
  • Nov 28, 20205.3x their median

    Mama and daughter Moment😍😍😍 The most beautiful Temidee ❀️❀️❀️ Love from your mama πŸ’œπŸ’œπŸ’œ https://t.co/jOqIMrciwQ

    45411123View on X
  • Aug 11, 20263.3x their median

    WE’RE TAKING NIGERIA TO THE WORLD. πŸ‡³πŸ‡¬πŸŒ African stories deserve to travel globally and The Secret Lives of Baba Segi’s Wives is ready for the journey. Made in Nigeria. Made for the world. ❀️ -World Premiere at @TIFF_NET, September 2026 -In Cinemas Nationwide, December 4, 2026 -EbonyLife Place London, October 2026 #BabaSegisWives #EbonyLifePlaceLondon

    24445706.9K viewsView on X
  • Nov 15, 20203.1x their median

    Good morning beautiful people❀️❀️❀️ This headline says it all 😍 MOVIE INSPIRED BY PREMIUM TIMES LAUNCHES ON NETFLIX Thank you so much Premium Times for telling such a range of compelling stories. https://t.co/GWymcQCX7f

    20553815View on X
  • Nov 15, 20202.9x their median

    "I want to keep making content that tells you who I am, that tells you who we are as Africans." Talk show host and filmmaker @moabudu talks about the importance of African stories being told by African filmmakers. πŸ“Ή: @AshionyeOgene & @marksedgwick https://t.co/SjI8ReLHmC

    19548114View on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 90 interactions against 106K followers, an engagement rate of 0.085%. Measured over 8 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 1.61% of those impressions turn into an interaction. That is about 5.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% are part of a thread. The account's strongest tracked post pulled 15K interactions, about 168x its own typical post.

What is Mo Abudu's engagement rate on X?
Mo Abudu (@MoAbudu) has an engagement rate of 0.085%, based on the median interactions across 8 original posts from the last 30 days against 106,430 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.085%, Mo Abudu sits above the 25th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MoAbudu have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MoAbudu post?
Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.63 posts per day across the measured window.

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