Mmegi engagement report
@MmegiOnline - 342K followers on X
Measured over 99 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 7 interactions against 342K followers, an engagement rate of 0.002%. Measured over 99 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.302% of those impressions turn into an interaction. That is about 0.678% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 99 posts sampled, 32% carry an image or video, 7% are part of a thread and 69% link out. The account's strongest tracked post pulled 3.0K interactions, about 423x its own typical post. Recurring topics include #justin, #selefu, #businessweek.
Measured over 99 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #justin, #selefu, #businessweek.
Compared with accounts its own size
Mmegi's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Mmegi sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 32% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 69% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 32% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 69% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 1, 2026423x their median
#JustIn: Molapisi released from Bangladesh prison Botswana national Lesedi Molapisi has been released from a Bangladesh prison where she had been held following her conviction and death sentence for drug smuggling. https://t.co/0eV3R4jhto
- Oct 6, 202630x their median
World Champion Collen Kebinatshipi has been nominated athlete of the year at the World Athletics Awards, which will be held on November 29 at Monaco following a remarkable season on the global stage. https://t.co/kyQ1mQtABu
- Sep 30, 202628x their median
#throwback: E chaile, dia kgabakgaba ka clock ye📌 A go jeweng sente, re bantsi. Go bata yone VAR once😂 O bo jela kae? PULA🌧️ VIDEO: PINI BOTHOKO https://t.co/YU8V9AcwKU
- Sep 8, 202627x their median
#JustIn: Botswana senior national team coach Morena Ramoreboli is leaving his post to join South Africa’s Bafana Bafana technical team as assistant coach to Pitso Mosimane ahead of the 2027 Africa Cup of Nations (AFCON) qualifying campaign. https://t.co/PnNNRjcgrZ
- Sep 29, 202620x their median
Schweppes Holdings Africa is positioning itself to buy fruit from Selebi-Phikwe Citrus as the two companies pursue major agricultural developments around Dikgatlhong Dam. https://t.co/rbYUadLDgV
- Sep 13, 202619x their median
#JustIn: Olympic champion Letsile Tebogo has finished second in the men’s 200m final at the inaugural World Athletics Ultimate Championships, clocking 19.76 seconds. Kenneth Bednarek takes the gold, with Tebogo settling for silver. https://t.co/FYEdvOdzMM
- Sep 13, 202619x their median
#JustIn: Olympic champion Letsile Tebogo finished third in the 200m semi-final with a time of 19.96s to qualify for the final, set for 20:38 hours local time. https://t.co/UYxE9Tbg1z
- Sep 12, 202616x their median
#JustIn: World Champion Collen Kebinatshipi is the inaugural World Athletics Ultimate Champion in the men’s 400m. Kebinatshipi clocked a national record 43.39s https://t.co/GesauNBlxy
- Oct 7, 202612x their median
#JustIn: Bomaid hit by data breach Medical aid provider says it is contacting some of its members after a data breach linked to one of its service providers. https://t.co/gyZrWhcRhQ
- Oct 5, 202611x their median
Debswana Pension Fund’s Assets Under Management (AUM) rose by P810 million to P12.66 billion during the second quarter, supported by strong investment gains led by emerging market equities. https://t.co/J7xGTw12le
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 342K followers, an engagement rate of 0.002%. Measured over 99 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.302% of those impressions turn into an interaction. That is about 0.678% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 99 posts sampled, 32% carry an image or video, 7% are part of a thread and 69% link out. The account's strongest tracked post pulled 3.0K interactions, about 423x its own typical post. Recurring topics include #justin, #selefu, #businessweek.
- What is Mmegi's engagement rate on X?
- Mmegi (@MmegiOnline) has an engagement rate of 0.002%, based on the median interactions across 99 original posts from the last 30 days against 342,041 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Mmegi sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MmegiOnline have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MmegiOnline post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 3.77 posts per day across the measured window.