Mmegi engagement report
@MmegiOnline - 342K followers on X
Measured over 54 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
A typical post picks up 4 interactions against 342K followers, an engagement rate of 0.001%. Measured over 54 original posts, its engagement rate beats 9% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.2% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 20% carry an image or video, 9% are part of a thread and 80% link out. The account's strongest tracked post pulled 3.0K interactions, about 741x its own typical post. Recurring topics include #justin, #selefu, #backpage.
Measured over 54 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #justin, #selefu, #backpage.
Compared with accounts its own size
Mmegi's engagement rate beats 9% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Mmegi sits below the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 225 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 1, 2026741x their median
#JustIn: Molapisi released from Bangladesh prison Botswana national Lesedi Molapisi has been released from a Bangladesh prison where she had been held following her conviction and death sentence for drug smuggling. https://t.co/0eV3R4jhto
- Sep 2, 202615x their median
Debswana has removed eight companies from its supplier database after an investigation confirmed that they violated anti-fronting provisions in the diamond mining company’s P21 billion Citizen Economic Empowerment Programme (CEEP). https://t.co/p6T9vAIges
- Aug 28, 202612x their median
WATCH: Former minister Noah Salakae and his co-accused have been granted State non-opposition bail by Regional Magistrate Mareledi Dipate today. Salakae was formally arraigned on corruption charges, with State represented by Director of Public Prosecution Kgosietsile Ngakaagae. https://t.co/ZPH5oQEZWB
- Aug 27, 20267.0x their median
#Frontpage: Debswana blacklists fronting firms https://t.co/yQYdJ0NfZq
- Aug 26, 20266.0x their median
Botswana Fibre Networks (BoFiNet) has maintained its position as one of the country’s few consistently profitable State-Owned Enterprises (SOE), recording a bottom line of just over P26 million in the year ended March 2025. https://t.co/HNiGpvl02u
- Sep 1, 20265.8x their median
Government has identified shade nets, surgical masks, and thermal paper rolls as industries with sufficient potential for growth and industrial development to qualify for support under the country’s Infant Industry Protection dispensation. https://t.co/bCAeWCDMjH
- Sep 2, 20265.3x their median
#JustIn: Botswana Democratic Party (BDP) Secretary General Kentse Rammidi has confirmed that the Directorate on Corruption and Economic Crime (DCEC) has charged the party president Mpho Balopi who is expected to appear in court soon. https://t.co/h9Q3PM93E3
- Aug 31, 20264.5x their median
#Selefu: No! To Prostitution https://t.co/yz989yNGM4
- Aug 31, 20264.0x their median
#JustIn: Boko appoints new judges President Duma Boko has appointed Justice Tshegofatso Mogomotsi as a Judge of the Court of Appeal, while Dr Tachilisa Balule and Prof Bonolo Dinokopila have been appointed Judges of the High Court. https://t.co/z6Ufl27eYA
- Sep 2, 20263.8x their median
President Duma Boko’s insistence that government must stop taking years to deliver basic infrastructure is now taking shape in Block 7, Gaborone, where a new school & clinic have been developed as the flagship proof point of the African Hero model. https://t.co/DHiWzdMrKl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 342K followers, an engagement rate of 0.001%. Measured over 54 original posts, its engagement rate beats 9% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.2% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 20% carry an image or video, 9% are part of a thread and 80% link out. The account's strongest tracked post pulled 3.0K interactions, about 741x its own typical post. Recurring topics include #justin, #selefu, #backpage.
- What is Mmegi's engagement rate on X?
- Mmegi (@MmegiOnline) has an engagement rate of 0.001%, based on the median interactions across 54 original posts from the last 30 days against 342,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Mmegi sits below the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MmegiOnline have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MmegiOnline post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 2 posts per day across the measured window.