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Mmegi engagement report

@MmegiOnline - 342K followers on X

Measured over 54 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 342K followers
Per impression
0.2%
2.2K views on a typical post
Reach
0.66%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 23% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 4 interactions against 342K followers, an engagement rate of 0.001%. Measured over 54 original posts, its engagement rate beats 9% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.2% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 20% carry an image or video, 9% are part of a thread and 80% link out. The account's strongest tracked post pulled 3.0K interactions, about 741x its own typical post. Recurring topics include #justin, #selefu, #backpage.

Measured over 54 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #justin, #selefu, #backpage.

Compared with accounts its own size

Mmegi's engagement rate beats 9% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Mmegi sits below the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video20% of posts+111%+108% to +115%34K
Outbound link80% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 225 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 2026741x their median

    #JustIn: Molapisi released from Bangladesh prison Botswana national Lesedi Molapisi has been released from a Bangladesh prison where she had been held following her conviction and death sentence for drug smuggling. https://t.co/0eV3R4jhto

    2.2K472138159310K viewsView on X
  • Sep 2, 202615x their median

    Debswana has removed eight companies from its supplier database after an investigation confirmed that they violated anti-fronting provisions in the diamond mining company’s P21 billion Citizen Economic Empowerment Programme (CEEP). https://t.co/p6T9vAIges

    4813006.7K viewsView on X
  • Aug 28, 202612x their median

    WATCH: Former minister Noah Salakae and his co-accused have been granted State non-opposition bail by Regional Magistrate Mareledi Dipate today. Salakae was formally arraigned on corruption charges, with State represented by Director of Public Prosecution Kgosietsile Ngakaagae. https://t.co/ZPH5oQEZWB

    365147.2K viewsView on X
  • Aug 27, 20267.0x their median

    #Frontpage: Debswana blacklists fronting firms https://t.co/yQYdJ0NfZq

    2141212K viewsView on X
  • Aug 26, 20266.0x their median

    Botswana Fibre Networks (BoFiNet) has maintained its position as one of the country’s few consistently profitable State-Owned Enterprises (SOE), recording a bottom line of just over P26 million in the year ended March 2025. https://t.co/HNiGpvl02u

    212013.6K viewsView on X
  • Sep 1, 20265.8x their median

    Government has identified shade nets, surgical masks, and thermal paper rolls as industries with sufficient potential for growth and industrial development to qualify for support under the country’s Infant Industry Protection dispensation. https://t.co/bCAeWCDMjH

    202103.7K viewsView on X
  • Sep 2, 20265.3x their median

    #JustIn: Botswana Democratic Party (BDP) Secretary General Kentse Rammidi has confirmed that the Directorate on Corruption and Economic Crime (DCEC) has charged the party president Mpho Balopi who is expected to appear in court soon. https://t.co/h9Q3PM93E3

    173102.7K viewsView on X
  • Aug 31, 20264.5x their median

    #Selefu: No! To Prostitution https://t.co/yz989yNGM4

    162006.2K viewsView on X
  • Aug 31, 20264.0x their median

    #JustIn: Boko appoints new judges President Duma Boko has appointed Justice Tshegofatso Mogomotsi as a Judge of the Court of Appeal, while Dr Tachilisa Balule and Prof Bonolo Dinokopila have been appointed Judges of the High Court. https://t.co/z6Ufl27eYA

    114103.2K viewsView on X
  • Sep 2, 20263.8x their median

    President Duma Boko’s insistence that government must stop taking years to deliver basic infrastructure is now taking shape in Block 7, Gaborone, where a new school & clinic have been developed as the flagship proof point of the African Hero model. https://t.co/DHiWzdMrKl

    150001.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#justin#selefu#backpage#businessweek#frontpage

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 342K followers, an engagement rate of 0.001%. Measured over 54 original posts, its engagement rate beats 9% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.2% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 20% carry an image or video, 9% are part of a thread and 80% link out. The account's strongest tracked post pulled 3.0K interactions, about 741x its own typical post. Recurring topics include #justin, #selefu, #backpage.

What is Mmegi's engagement rate on X?
Mmegi (@MmegiOnline) has an engagement rate of 0.001%, based on the median interactions across 54 original posts from the last 30 days against 342,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Mmegi sits below the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MmegiOnline have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MmegiOnline post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 2 posts per day across the measured window.

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