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Mixmag engagement report

@Mixmag - 477K followers on X

Measured over 55 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 477K followers
Per impression
0.126%
10K views on a typical post
Reach
2.18%
of its followers see a post
Typical post
13
interactions (median)
Saved
0.019%
2 bookmarks on a typical post
Posting rate
2/day
active 50% of days
Peak time
11:00 UTC
Wednesday

A typical post picks up 13 interactions against 477K followers, an engagement rate of 0.003%. Measured over 55 original posts, its engagement rate beats 16% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.126% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 7% carry an image or video, 5% are part of a thread and 98% link out. The account's strongest tracked post pulled 350 interactions, about 27x its own typical post.

Measured over 55 original posts from a 30-day window, last computed on August 28, 2026.

Compared with accounts its own size

Mixmag's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Mixmag sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 202627x their median

    Daft Punk's Thomas Bangalter say he's "not interested" in AI Full story: https://t.co/iSrWHeb8Ng

    2883192285K viewsView on X
  • Aug 27, 202625x their median

    SoundCloud is introducing a new feature allowing artists to sell their music directly to fans, with zero commission taken by the platform https://t.co/Rusg2R63Go

    2357711819K viewsView on X
  • Aug 17, 202612x their median

    Beatport has banned tracks made entirely or mostly using AI from its platform https://t.co/mkZGAtmMD1

    1152551121K viewsView on X
  • Aug 25, 20266.0x their median

    AI-generated tracks have been prohibited from entering Australia's official music charts https://t.co/GAoVmncHFD

    48161139.4K viewsView on X
  • Aug 10, 20265.1x their median

    10 essential William Orbit productions 🖤 Listen: https://t.co/smpG54xOvp

    5591113K viewsView on X
  • Aug 12, 20264.0x their median

    The Mix 119: Bok Bok @bok_bok shares a mix of 100% their own productions, showcasing a new sound the London-based artist has been cultivating Check it: https://t.co/ddTdCJL4Nh https://t.co/yfP03hVvfF

    37131113K viewsView on X
  • Aug 4, 20263.9x their median

    Good knowledge on last night's University Challenge @amolrajan. It was definitely not jungle. https://t.co/12mGELBw2I

    4650015K viewsView on X
  • Aug 19, 20262.8x their median

    A woman who was found dead on the site of Houghton Festival in Norfolk earlier this month has been named as beloved Ibiza DJ Santanna Oush https://t.co/bcPmB9HJyH

    3213022K viewsView on X
  • Aug 11, 20262.8x their median

    The Best DJ Mixes of the Year 2026 so far 🎧 https://t.co/KzXjp9WDGN

    2862011K viewsView on X
  • Aug 25, 20262.5x their median

    Cheshire Police have dug up a cache of drugs buried at the site of Creamfields Festival, which is set to take place this August Bank Holiday Weekend https://t.co/wBUFc1Qwwu

    1937316K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 13 interactions against 477K followers, an engagement rate of 0.003%. Measured over 55 original posts, its engagement rate beats 16% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.126% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 7% carry an image or video, 5% are part of a thread and 98% link out. The account's strongest tracked post pulled 350 interactions, about 27x its own typical post.

What is Mixmag's engagement rate on X?
Mixmag (@Mixmag) has an engagement rate of 0.003%, based on the median interactions across 55 original posts from the last 30 days against 476,802 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Mixmag sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Mixmag have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Mixmag post?
Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 2 posts per day across the measured window.

Keep going

Mixmag (@Mixmag) Engagement Rate - 0.003% | PlayerSells