Minenergía engagement report
@MinEnergiaCo - 429K followers on X
Measured over 11 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 40 interactions against 429K followers, an engagement rate of 0.009%. Measured over 11 original posts, its engagement rate beats 33% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.3K times each, and 0.938% of those impressions turn into an interaction. That is about 0.995% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 9% are part of a thread and 27% link out. The account's strongest tracked post pulled 505 interactions, about 13x its own typical post. Recurring topics include #energíaya, #minhacienda, #misióncrecer.
Measured over 11 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #energíaya, #minhacienda, #misióncrecer.
Compared with accounts its own size
Minenergía's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Minenergía sits above the 10th percentile of the 202,175 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 27% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 27% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 467 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 13, 202613x their median
Nuevo equipo directivo para una gestión técnica, que tomará decisiones con evidencias y dará resultados para beneficio del país Desde el @MinEnergiaCo tomaron posesión cuatro nuevos directivos que asumirán responsabilidades clave para el sector: ⚡@madrinan_luis, como viceministro de Minas. ⚡Juan Camilo Valencia González, como presidente de la @ANMColombia. ⚡@ErnestoForero, como presidente de la @ANHColombia. ⚡@RFragozoOficial, como director general de la @UPMEOficial. La ministra @mn_arboleda les dio la bienvenida y destacó que sus capacidades y experiencia serán fundamentales para fortalecer una gestión técnica, donde los datos orienten las decisiones y permitan seguir construyendo un sector minero-energético al servicio de los colombianos.
- Aug 22, 202611x their median
Le damos la bienvenida a @Nataliasuccar, nueva secretaria general del @MinEnergiaCo. Es abogada, especialista en Derecho Administrativo y actualmente cursa una maestría en Gestión Pública. Cuenta con cerca de nueve años de experiencia en la Asociación Colombiana del Petróleo, donde ocupó, entre otros cargos, la vicepresidencia de Asuntos Legales y Legislativos. Posteriormente, se desempeñó como consultora legal externa en asuntos energéticos para la Federación Nacional de Departamentos.
- Aug 14, 202611x their median
Desde el @MinEnergiaCo, le damos la bienvenida a @madrinan_luis, viceministro de Minas. Más de 26 años de experiencia en investigación, minería, agricultura y soluciones basadas en la naturaleza llegan para fortalecer el sector minero del país. Luis Madriñán es experto en recuperación de tierras, cambio climático, ecología del paisaje y de la restauración, gestión de riesgos, manejo de recursos naturales, servicios ecosistémicos, manejo de cuencas hidrográficas, análisis de datos y biología de la conservación. ¡Muchos éxitos!
- Sep 12, 20269.6x their median
Desde @XM_SA_ESP corazón del sistema eléctrico, el vicepresidente @jrestrp junto a la Ministra @mn_arboleda reafirmaron su compromiso con la adición energética. El gobierno del presidente @ABDELAESPRIELLA trabaja para garantizar en el acceso a más y mejor energía en Colombia. https://t.co/4b0gtpHWl0
- Aug 11, 20267.7x their median
Bienvenida Ministra de Minas y Energía, @mn_arboleda https://t.co/w7d8rZJce9
- Aug 10, 20267.2x their median
Desde el @MinEnergiaCo compartimos información sobre el estado del sistema eléctrico colombiano tras el temblor registrado hoy en el país 👇🏻 https://t.co/CCKz9YjyRx
- Sep 10, 20266.8x their median
El @sgcol recibe a @AmatZuluaga1 como su nuevo director. Es geólogo magíster en ingeniería de petróleo. Ha trabajado en áreas relacionadas con geociencias, recursos geocientíficos, hidrocarburos, sistemas energéticos, investigación aplicada y análisis territorial. Además se desempeñó como director del Observatorio de Transición Energética del Caribe de la Universidad de Área Andina. Desde el @MinEnergiaCo le deseamos muchos éxitos en los procesos relacionados con la gestión geocientífica para el fortalecimiento del sector.
- Aug 23, 20266.2x their median
Bienvenido, viceministro de Energía, @armandojcuello Le damos la bienvenida a Armando Cuello, nuevo viceministro de Energía, ejecutivo del sector energético con más de 15 años de experiencia en Colombia y Perú. Su trayectoria incluye la expansión de mercados energéticos, distribución de energía y gas, infraestructura energética, energías renovables, movilidad sostenible y desarrollo de nuevos negocios. Su experiencia contribuirá a seguir impulsando una transición energética justa y el fortalecimiento del sector.
- Sep 8, 20264.8x their median
🇨🇴🤝🇺🇸 Colombia y Estados Unidos fortalecen su cooperación en minerales estratégicos y energía nuclear. La firma de dos Memorandos de Entendimiento permitirá avanzar en seguridad y transición energética, innovación, conocimiento científico, inversión responsable y desarrollo productivo regional, bajo altos estándares técnicos, ambientales y regulatorios. Esta alianza busca transformar el potencial minero y energético del país en más industria, tecnología, empleo formal y oportunidades para las regiones. 📎 Conoce todos los detalles en el comunicado adjunto.
- Aug 14, 20264.4x their median
Bienvenido, @RFragozoOficial, nuevo director de la @UPMEOficial. Ingeniero electricista, especialista en Finanzas y magíster en Sistemas Energéticos y Administración Financiera, con más de 15 años de experiencia en planeación y seguridad energética, regulación y mercados eléctricos, transición energética y dirección estratégica. Para el @MinEnergiaCo, la planeación minero-energética es la base estructural para garantizar un Sistema Interconectado Nacional que responda de manera eficiente a las necesidades de la demanda.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 40 interactions against 429K followers, an engagement rate of 0.009%. Measured over 11 original posts, its engagement rate beats 33% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.3K times each, and 0.938% of those impressions turn into an interaction. That is about 0.995% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video, 9% are part of a thread and 27% link out. The account's strongest tracked post pulled 505 interactions, about 13x its own typical post. Recurring topics include #energíaya, #minhacienda, #misióncrecer.
- What is Minenergía's engagement rate on X?
- Minenergía (@MinEnergiaCo) has an engagement rate of 0.009%, based on the median interactions across 11 original posts from the last 30 days against 428,547 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Minenergía sits above the 10th percentile of the 202,175 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MinEnergiaCo have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MinEnergiaCo post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.53 posts per day across the measured window.