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MILEY Updates engagement report

@MileyUpdates - 102K followers on X

Measured over 68 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Top quarter for its size
Per follower
0.756%
of 102K followers
Per impression
8.12%
9.5K views on a typical post
Reach
9.31%
of its followers see a post
Typical post
768
interactions (median)
Saved
0.243%
23 bookmarks on a typical post
Posting rate
4.33/day
active 57% of days
Peak time
00:00 UTC
Friday

A typical post picks up 768 interactions against 102K followers, an engagement rate of 0.756%. Measured over 68 original posts, its engagement rate beats 85% of 19,933 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 9.5K times each, and 8.12% of those impressions turn into an interaction. That is about 9.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 68 posts sampled, 93% carry an image or video, 7% are part of a thread and 9% link out. The account's strongest tracked post pulled 146K interactions, about 190x its own typical post.

Measured over 68 original posts from a 30-day window, last computed on September 25, 2026.

Compared with accounts its own size

MILEY Updates's engagement rate beats 85% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 94% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.756%, MILEY Updates sits above the 75th percentile of the 201,225 accounts in this comparison. That places it in the top 25% band, which runs 0.671% to 2.53%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,225 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,900 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 83 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 2026190x their median

    The way Dolly Parton loved Miley so much that she had a Hannah Montana bookmark in her Bible 😭 https://t.co/nTp8jGprJh

    142K4.2K34672.5M viewsView on X
  • Aug 25, 202628x their median

    RIP the legendary and iconic Dolly Parton 🖤 https://t.co/CUpdlIPSWQ

    17K3.6K41200451K viewsView on X
  • Aug 25, 202623x their median

    “From the bottom of my heart, i’ve been always proud of you and i’m proud to be your fairy godmother.. you really helped my career, you introduced me to a whole new set of fans, young ones. (At Hannah Montana)” - Dolly Parton to Miley Cyrus https://t.co/MkR0nJzYKR

    15K2.2K48168318K viewsView on X
  • Aug 25, 202621x their median

    Miley got to perform with her godmother Dolly Parton many times and this will always be such a special moment where Miley got emotional performing “I Will Always Love You” along with her at New Year’s eve 🥺 https://t.co/bMJxfltE1B

    14K2.0K44159444K viewsView on X
  • Aug 25, 202619x their median

    Dolly Parton you will always be loved, thank you for everything 🥺🖤 RIP https://t.co/19gKkWjJR6

    12K2.0K24184243K viewsView on X
  • Sep 24, 202614x their median

    Found some voice notes from my writing process for BP. Sometimes it’s just mumbles, sometimes a fully realized idea. Some things changed and some stayed the same but I love hearing the evolution of the songwriting. Wanted to share some of the findings with you! BP (DEMO EDITION) OUT NOW ON ITUNES UNTIL 11:59PM ET TONIGHT 💋 https://t.co/zCNhpK2kHF

    8.5K1.4K364353631K viewsView on X
  • Aug 25, 202613x their median

    “I’m so proud of you. Just know i’m always proud to be your Aunt Dolly, whether it’s on Hannah Montana or at Thompson Station.” - Dolly Parton to Miley Cyrus https://t.co/iLKgENEnwX

    9.1K986545346K viewsView on X
  • Aug 25, 202611x their median

    https://t.co/Xunv9qMBfF

    7.9K90751154K viewsView on X
  • Aug 26, 20269.9x their median

    “Been thinking about you since i heard the news. Love you very much.” - Katy Perry left a comment on Miley Cyrus post about Dolly Parton passing 🥺🖤 https://t.co/ohwcN6iTRa

    7.0K5133240121K viewsView on X
  • Aug 25, 20269.8x their median

    Miley Cyrus covering “Jolene” by the legendary Dolly Parton https://t.co/mNfbG1h5Qm

    6.3K1.0K35101213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 768 interactions against 102K followers, an engagement rate of 0.756%. Measured over 68 original posts, its engagement rate beats 85% of 19,933 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 9.5K times each, and 8.12% of those impressions turn into an interaction. That is about 9.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 68 posts sampled, 93% carry an image or video, 7% are part of a thread and 9% link out. The account's strongest tracked post pulled 146K interactions, about 190x its own typical post.

What is MILEY Updates's engagement rate on X?
MILEY Updates (@MileyUpdates) has an engagement rate of 0.756%, based on the median interactions across 68 original posts from the last 30 days against 102,471 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.756%, MILEY Updates sits above the 75th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MileyUpdates have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MileyUpdates post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 4.33 posts per day across the measured window.

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