Michael A. Stelzner engagement report
@Mike_Stelzner - 173K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 19, 2026.
Engagement
A typical post picks up 6 interactions against 173K followers, an engagement rate of 0.004%. Measured over 30 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 834 times each, and 0.78% of those impressions turn into an interaction. That is about 0.483% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 109 interactions, about 18x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on October 19, 2026.
Compared with accounts its own size
Michael A. Stelzner's engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Michael A. Stelzner sits above the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1301 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 27, 202618x their median
One of my worst nightmares just happened. Weeks of work—gone in an instant. I've been telling everyone to treat your AI skills like employees. Train them. Develop them. Give them more responsibilities over time. And that's exactly what I've been doing. I had built a skill inside Claude that handled a big part of my content workflow. I kept refining it. I kept giving it more to do. It had become one of my most reliable "teammates." Then, a few days ago, I ran my normal process and got a message I never expected: "No skill found." My stomach dropped. It wasn't just a file I lost. It was weeks and weeks of development. Iteration after iteration of testing, refining, and expanding what this skill could do. I flipped out. I had to leave for an appointment and I'm sitting there driving, trying to figure out what went wrong. And that's when it hit me. I had stored something I deeply relied on in a building I don't own, on a shelf I don't have access to, that I have zero control over. Access isn't ownership. That's the lesson that punched me in the gut. I had never once thought to export a copy. Never thought to download a backup. I just trusted that it would always be there. And this is the trap so many of us are falling into right now. We're building workflows, SOPs, and systems inside AI tools. We're becoming deeply reliant on them. But we're not taking the time to ask ourselves, "What happens if this disappears tomorrow?" The good news is I was able to recover it. But it was a wake-up call I won't forget. If you're building AI skills, custom GPTs, or any kind of system inside a platform you don't control—back them up. Export them. Document them somewhere you own. Because when something goes wrong—and it will—the only person responsible is you. Have you ever lost something critical that you built inside an AI tool? I'd love to hear from you.
- Oct 12, 202617x their median
17 years ago on this day, I founded Social Media Examiner. Back then, I had jet-black hair and was extremely ignorant. I had no idea what the future would hold, but I did have one thing, which was vision. I believed that it was possible to publish free insights about how to use social media and that I could make a small dent in the world. Little did I know how difficult the future was going to be, yet also the kind of impact our company would have. Thank you to the thousands of people who wrote for us, have been on our shows, and worked or spoke at our events. Thank you to all the employees (past and present) who work(ed) tirelessly to help make this thing a reality. 17 years is a really long time, and there were multiple situations where we could have gone out of business, but by God's grace, we are still here. Thank you! @SMExaminer
- Mar 19, 20267.7x their median
This is NoteGo, the screen recorder designed for people who can’t afford confusion... https://t.co/waWkVAfJnZ
- Sep 14, 20263.7x their median
Social Media Marketing World hasn't had 3,000 people at the conference since before COVID. I have 7 months, 933 people committed, and no idea how to fill the gap. So I'm coming to you. I met with my director of marketing, and it became pretty obvious we need to try something different. Then it hit me: some of the wisest marketers in the world are watching these videos. Why not just ask you? So here's the favor. If this were your conference and you wanted to get to 3,000, what would you do? → Leave one sentence in the comments, starting with "I'd..." → Read the other ideas, and if you like one, reply to it with the word "Yes" → Friday I tally the results And to make it a little fun: if I use your idea and it actually moves the needle, I'll take care of your ticket and your hotel. I'll be talking about the winners, and all the great ideas, right here. So, what would you do? "I'd..." in the comments below 👇
- Aug 12, 20263.2x their median
Anthropic’s Claude is going to be watermarking everything it creates. My first reaction was, “That’s not possible.” Here’s the news: the European Union passed a law, and Claude will now encode everything it generates with a hidden signal only a machine can detect. My honest reaction? Good luck with that. Then I learned how it likely works — statistically, the model picks the second most likely word, and humans won’t notice because it’s just words that make sense. But AI can do the math and figure it out. Someone tagged me on LinkedIn and asked what I thought. I said, “Good luck enforcing that.” Then I realized it actually is enforceable. And that means this impacts me. I use AI to write captions, headlines, emails, sales pages, YouTube titles, articles. This impacts a lot of us. So I sat with the real question: if the whole world is using AI to improve their work — and most marketers already are — does it matter if that work carries an invisible mark? Here’s where I’m landing: I don’t think it matters. Even AI spell check or a light edit gets encoded. If we’re using AI for work... who cares? But somebody cares — they passed a law. So let me ask you: do you care if AI can tell your work was made with AI, even though humans can’t? There’s a big discussion happening right now, and I want to know where you stand. Let me know in the comments 👇 #AIinMarketing #ArtificialIntelligence #AIWatermark #SocialMediaExaminer
- Aug 3, 20263.0x their median
Last year, I seriously considered shutting Social Media Examiner down. I’ve never told anyone this publicly. But I had a narrative running in my head: “Nothing is working anymore. You’ve been at this 16 years. You’re too old for this. It’s time to call it quits.” I was really close — multiple times — to shutting it all down. AI was zooming past. Everything was changing rapidly. And in my mind, I decided it wasn’t going to work. But then I noticed other people were figuring out how to make it work. So I did some introspection and said, “Maybe I’m the problem.” The moment I named the real issue — me and the way I was thinking — everything shifted. The fear of failure lifted, and I stepped into opportunity. Here’s what I realized: experience can be a trap. When something works over and over, you build a rut for yourself. The walls of “what’s always worked” only let you move in one direction. I had to break those walls down, get back to the beginner mindset I had when I started, and just start experimenting again. That’s when my energy came back. My excitement came back. The brain is a powerful thing — and we can get stuck in it. Have you ever been stuck? What did you do to get out of it? Tell me in the comments 👇 This is Mike Thoughts from the Porch. #FounderLife #Entrepreneurship #MindsetShift #SocialMediaExaminer
- Aug 5, 20262.7x their median
He was standing in a hallway at Social Media Marketing World, faced with a choice: get on a plane back to Texas, or double down. He walked into a session about YouTube and started wondering, “Could I make YouTube videos about plumbing?” He went home and started making videos. How to unclog a toilet. What pipes your house needs. The views came. Then the phone calls. Then his business took off. Eventually he pivoted into training the next generation of plumbers. And this week, Roger sent me a message: “Brother, thank you for changing my life and helping me change the world.” Then a press release — he’s being featured at America’s 250th Anniversary Celebration on the National Mall. Roger’s in his 60s. He could have given up. Instead, he sat in the front row, faced his fears, and went deeper. We all hit those friction points where things aren’t good and we get a choice: flee, or go deeper. Roger chose deeper — and it changed everything. This is Mike Thoughts from the Porch. Have you ever faced a moment like this at an event? I’d love to hear your story in the comments 👇 #SocialMediaExaminer #SocialMediaMarketingWorld #Entrepreneurship #FounderLife
- Sep 26, 20262.3x their median
I'm about to leave town for a week. And I don't know how we're going to keep publishing. While I'm trying to get to 3,000 people at Social Media Marketing World, I'm flying out to an event. You know how it is at an event. I won't be able to publish as many videos. So I took it to my team. Jon had an idea. What if he and Jessica met, recorded it, and sent it to me? I could grab clips. My reaction: wait. You guys can run the show, and I just add color commentary? Jessica pushed back. A call with me at the conference would be more authentic. It shows I'm still committed. I said we could do both. Then it clicked. Every video we produce just goes into a queue. Whatever we record next goes out next. I could just record an intro. Jon said they could knock it out pretty quickly. Jessica's already using Claude to refine the wording. My one piece of advice: think about the story arc. Say what you're here to talk about. Ask for the update. Then let that person talk. At the end of the call I said, "I don't know if we're going to use this one." We might. Who knows? If everything in your business runs through you, what would you hand off first? Tell me in the comments. Start with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer #SMMW27 #ContentCreation #VideoMarketing #FounderLife
- Aug 22, 20262.3x their median
For the first time in three years, ChatGPT isn’t the number one AI platform for marketers. The 3rd Annual AI Marketing Industry Report just dropped, and it asked marketers one question: what’s the single most important AI platform you’re using? Last year it was ChatGPT. This year? Claude. Two years ago, 68% of marketers said ChatGPT was their number one platform. Claude was at 5%. This year, Claude is number one at 42%, and ChatGPT is at 39%. The numbers have flipped. I’ve been a Claude user for a long time, and even I was surprised. Here’s where it gets really interesting: Claude tripled its marketer base — from 18% two years ago to 65% today. And 68% of marketers say they want to learn more about how to use Claude. The more experienced the marketer, the stronger the pattern: among those with three or more years of AI experience, 76% are using Claude. I’ve been saying for a while that someday we’d look back and go, “Remember that thing called ChatGPT?” — because some other player was going to pop up and change everything. And no, I don’t get paid by Claude. I just love it. Check out the full report at https://t.co/JekqzeregN. So tell me: Are you using Claude? Still on ChatGPT? Or are you like, “What the heck is Claude?” Let me know in the comments 👇 #AIinMarketing #Claude #ChatGPT #MarketingResearch #SocialMediaExaminer
- Sep 17, 20262.2x their median
The reaction was mixed. I walked into a leadership meeting on Monday and told my team I'm turning this video series into a public campaign to get Social Media Marketing World to 3,000 attendees. Every idea, every win, every failure — all on camera. My director of editorial looked at me and said, "This has the potential to showcase failure on a massive stage. Are we prepared for that?" My director of marketing gave us a 40% chance. And then I showed them Michelle Betts' idea — she's already coming to the conference — and she suggested we turn the whole event into a golden surfboard hunt. Hiding them in emails, podcasts, social posts, with clues leading people back to book. I looked at my director of event operations and asked if we had budget. She didn't flinch: "You get 3,000 in sales, you got golden surfboards." In ten minutes the room went from "are we prepared to fail" to "I'll find the money." That happened because of you. Welcome to Press Start: The Road to 3,000. Tomorrow I tally the first votes. If you haven't yet — one sentence, start it with "I'd..." and tell me what you'd do. See one you like? Reply "Yes." Tomorrow we pick the first play. #SocialMediaExaminer #SMMW27 #RoadTo3000 #EventMarketing
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 173K followers, an engagement rate of 0.004%. Measured over 30 original posts, its engagement rate beats 14% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 834 times each, and 0.78% of those impressions turn into an interaction. That is about 0.483% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 109 interactions, about 18x its own typical post.
- What is Michael A. Stelzner's engagement rate on X?
- Michael A. Stelzner (@Mike_Stelzner) has an engagement rate of 0.004%, based on the median interactions across 30 original posts from the last 30 days against 172,713 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Michael A. Stelzner sits above the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Mike_Stelzner have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Mike_Stelzner post?
- Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 1 posts per day across the measured window.