Middlesex Cricket engagement report
@Middlesex_CCC - 96K followers on X
Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 13 interactions against 96K followers, an engagement rate of 0.014%. Measured over 59 original posts, its engagement rate beats 21% of 3,863 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.524% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 59 posts sampled, 78% carry an image or video. The account's strongest tracked post pulled 385 interactions, about 30x its own typical post.
Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.
Compared with accounts its own size
Middlesex Cricket's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,863 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, Middlesex Cricket sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.437% |
| 90th percentile | 2.10% |
| 99th percentile | 159.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 16, 202630x their median
MIDDLESEX ARE HEADING TO TRENT BRIDGE π₯ Hollman sees us home with a quite magnificent 83* as we win by 2 wickets! Up. The. Middle. https://t.co/xcz590XmCK
- Aug 16, 202618x their median
See you in Nottinghamβ¦ π€© https://t.co/tH15OpgjOB
- Aug 16, 202614x their median
TRENT BRIDGE HERE WE COME
- Aug 16, 202613x their median
THE WINNING MOMENT πͺπͺ https://t.co/DTGL93abGv
- Aug 18, 202611x their median
103 Appearances 2299 Runs 88 Dismisals Jack Davies retires from professional cricket. Wishing you all the best for what's to come Davo π https://t.co/gVewQZjF1g
- Aug 17, 20269.4x their median
How are we all feeling this morning, Middlesex fans? https://t.co/6EWuq7Mauo
- Aug 16, 20268.1x their median
LUKE HOLLMAN. WHAT A PERFORMANCE. ππ₯΅π₯ https://t.co/8ekCXXw4Qt
- Aug 17, 20267.3x their median
Tom Helm appreciation post, what a crucial innings π https://t.co/dRicByjudn
- Aug 17, 20267.3x their median
Enjoying the W π https://t.co/EecqbOFrLr
- Aug 17, 20265.8x their median
We will never get tired of watching this π€© https://t.co/c52gk7fHvw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 13 interactions against 96K followers, an engagement rate of 0.014%. Measured over 59 original posts, its engagement rate beats 21% of 3,863 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.524% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 59 posts sampled, 78% carry an image or video. The account's strongest tracked post pulled 385 interactions, about 30x its own typical post.
- What is Middlesex Cricket's engagement rate on X?
- Middlesex Cricket (@Middlesex_CCC) has an engagement rate of 0.014%, based on the median interactions across 59 original posts from the last 30 days against 95,504 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Middlesex Cricket sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Middlesex_CCC have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,863 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Middlesex_CCC post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.