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Middlesex Cricket engagement report

@Middlesex_CCC - 96K followers on X

Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.014%
of 96K followers
Per impression
0.524%
2.5K views on a typical post
Reach
2.60%
of its followers see a post
Typical post
13
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.97/day
active 30% of days
Peak time
17:00 UTC
Thursday

A typical post picks up 13 interactions against 96K followers, an engagement rate of 0.014%. Measured over 59 original posts, its engagement rate beats 21% of 3,863 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.524% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 59 posts sampled, 78% carry an image or video. The account's strongest tracked post pulled 385 interactions, about 30x its own typical post.

Measured over 59 original posts from a 30-day window, last computed on August 25, 2026.

Compared with accounts its own size

Middlesex Cricket's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,863 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, Middlesex Cricket sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 202630x their median

    MIDDLESEX ARE HEADING TO TRENT BRIDGE πŸ’₯ Hollman sees us home with a quite magnificent 83* as we win by 2 wickets! Up. The. Middle. https://t.co/xcz590XmCK

    29535401530K viewsView on X
  • Aug 16, 202618x their median

    See you in Nottingham… 🀩 https://t.co/tH15OpgjOB

    1961814714K viewsView on X
  • Aug 16, 202614x their median

    TRENT BRIDGE HERE WE COME

    15216724.6K viewsView on X
  • Aug 16, 202613x their median

    THE WINNING MOMENT πŸ’ͺπŸ’ͺ https://t.co/DTGL93abGv

    14813728.2K viewsView on X
  • Aug 18, 202611x their median

    103 Appearances 2299 Runs 88 Dismisals Jack Davies retires from professional cricket. Wishing you all the best for what's to come Davo πŸ’™ https://t.co/gVewQZjF1g

    12286118K viewsView on X
  • Aug 17, 20269.4x their median

    How are we all feeling this morning, Middlesex fans? https://t.co/6EWuq7Mauo

    10441225.0K viewsView on X
  • Aug 16, 20268.1x their median

    LUKE HOLLMAN. WHAT A PERFORMANCE. πŸ‘πŸ₯΅πŸ”₯ https://t.co/8ekCXXw4Qt

    949203.9K viewsView on X
  • Aug 17, 20267.3x their median

    Tom Helm appreciation post, what a crucial innings πŸ‘ https://t.co/dRicByjudn

    913103.3K viewsView on X
  • Aug 17, 20267.3x their median

    Enjoying the W πŸ’™ https://t.co/EecqbOFrLr

    854426.6K viewsView on X
  • Aug 17, 20265.8x their median

    We will never get tired of watching this 🀩 https://t.co/c52gk7fHvw

    692404.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 13 interactions against 96K followers, an engagement rate of 0.014%. Measured over 59 original posts, its engagement rate beats 21% of 3,863 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.524% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 59 posts sampled, 78% carry an image or video. The account's strongest tracked post pulled 385 interactions, about 30x its own typical post.

What is Middlesex Cricket's engagement rate on X?
Middlesex Cricket (@Middlesex_CCC) has an engagement rate of 0.014%, based on the median interactions across 59 original posts from the last 30 days against 95,504 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Middlesex Cricket sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Middlesex_CCC have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,863 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Middlesex_CCC post?
Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.

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