Michael Kors engagement report
@MichaelKors - 2.9M followers on X
Measured over 3 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 106 interactions against 2.9M followers, an engagement rate of 0.004%. Posts are seen about 12K times each, and 0.869% of those impressions turn into an interaction. That is about 0.423% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.6K interactions, about 81x its own typical post. Recurring topics include #michaelkorscollection, #nyfw. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #michaelkorscollection, #nyfw.
Where this sits in the catalog
At 0.004%, Michael Kors sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 5, 202681x their median
Anne Hathaway arrives at the 2026 Met Gala wearing a custom Michael Kors Collection black silk-and-wool mikado strapless gown with a cascade skirt, featuring one-of-a-kind hand-painted motifs by artist Peter McGough. “We loved collaborating with Anne Hathaway to tell a story that is as old as time: a wish for peace, beauty and harmony.” -Michael Kors #AnneHathaway #MichaelKorsCollection #MetGala
- Jun 22, 202622x their median
Bright spot. Star of Off Campus on Prime, #EllaBright wears Michael Kors for @SchonMagazine. Photographed by @julia_sariy https://t.co/bWLTjhLvhM
- May 5, 202617x their median
“As a fashion designer who has always been enamored with fine artists, it was kismet to collaborate with my friend Peter McGough, a fine artist who loves fashion, on this custom ballgown for superstar Anne Hathaway,” said Michael Kors. “Peter and I loved the sculptural quality of this gown and were very taken with all of the remarkable Grecian urns and pottery in the Met’s collection. We loved collaborating with Anne Hathaway to tell a story that is as old as time: a wish for peace, beauty and harmony. This one-of-a-kind hand-painted silk-and-wool Mikado gown captures that perfectly.” Anne Hathaway in custom Michael Kors Collection for the 2026 Met Gala #AnneHathaway #MichaelKorsCollection #MetGala
- May 6, 202614x their median
“What a better way to finish an amazing night at the Met Gala than to have a chance to congratulate the amazing cast of The Devil Wears Prada 2…bravo!!” -xxMK #MichaelKorsCollection #MetGala https://t.co/MZF8A8cfGf
- May 7, 20263.5x their median
A night to remember. Our guests for the 2026 Met Gala make their way to the main event! https://t.co/xQz7874YLn
- May 7, 20262.1x their median
Modern muses. Our 2026 Met Gala guests with designer Michael Kors. Photographed by Adam Franzino https://t.co/3ihcA8dHBV
- May 5, 20262.0x their median
“I wanted Gabrielle Union to look like a shimmering mermaid with the appearance of being nude and glistening at the same time. Her cocoa crystal-encrusted tulle goddess gown is like a glamorous second skin and an homage to all the beautiful sculptures in the museum that focus on the nude body,” said Michael Kors. “For Dwyane, the Met is full of so many pieces of art, both paintings and sculptures, that glorify the athletic body. I wanted to take the sleek tailoring of a timeless tuxedo and give it an athletic edge. This sleeveless black gabardine tuxedo is a blend of athleticism and sharp tailoring.” For Dwyane Wade and Gabrielle Union’s 2026 Met Gala looks, Michael Kors pulled inspiration from the sculptures and artwork within the Metropolitan Museum of Art. Union’s goddess gown required over 480 hours to embroider more than 107,000 crystals, in two different sizes, individually placed atop a layer of delicate tulle. #GabrielleUnion #DwyaneWade #MichaelKorsCollection #MetGala
- May 8, 20261.8x their median
We’ll be thinking about this until next May. 😎 #AnneHathaway and Michael Kors have one last outfit check before the 2026 Met Gala. #MichaelKorsCollection #MetGala https://t.co/eiTazsrsJh
- May 10, 20261.7x their median
Happy Mother’s Day from Michael Kors! https://t.co/BGGVNULekG
- May 5, 20261.5x their median
Misty Copeland, a member of the 2026 Met Gala host committee, arrives in a custom Michael Kors Collection cocoa plongé leather bandeau top paired with a tulle skirt and leather belt. #MistyCopeland #MichaelKorsCollection #MetGala https://t.co/UjMF7f51o0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 106 interactions against 2.9M followers, an engagement rate of 0.004%. Posts are seen about 12K times each, and 0.869% of those impressions turn into an interaction. That is about 0.423% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.6K interactions, about 81x its own typical post. Recurring topics include #michaelkorscollection, #nyfw. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Michael Kors's engagement rate on X?
- Michael Kors (@MichaelKors) has an engagement rate of 0.004%, based on the median interactions across 3 original posts from the last 30 days against 2,883,181 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Michael Kors sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MichaelKors have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MichaelKors post?
- Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.