Michael Bublé engagement report
@MichaelBuble - 1.8M followers on X
Measured over 12 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 439 interactions against 1.8M followers, an engagement rate of 0.024%. Measured over 12 original posts, its engagement rate beats 56% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 1.04% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 6.3K interactions, about 14x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on August 22, 2026. Recurring tag: #gary.
Compared with accounts its own size
Michael Bublé's engagement rate beats 56% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, Michael Bublé sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 17% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 367 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 12, 202614x their median
Coming home to Canada never gets old. There’s something about being back here that hits differently. Québec is one of the most beautiful places on the planet, and getting to wander its streets with Lu, eating poutine and taking it all in together makes me so, so happy! Tomorrow I get to stand in front of more than 100,000 of my fellow Canadians and do what I love most. I don’t take that for granted for a second. This country, these people, and getting to call this home, what a gift! Thank you 🇨🇦 🙏
- Aug 4, 20265.4x their median
Nothing fancy to say. I just love these people more than anything. A trip to Italy with the family. A whole lot of pasta, a whole lot of swimming, way too much gelato and approximately 4000 degrees outside. Holding onto every second of this. ♥️ 🇮🇹 https://t.co/FNbwrBOPdG
- Jun 27, 20263.4x their median
Mom, I still don’t know how you did it. You raised us, kept us in line, loved us unconditionally and somehow made it all look easy. Thank you for absolutely everything you do for us and your grandkids. We love you more than you’ll ever know. Happy birthday from your #1 son. ❤️ https://t.co/QJiw5F3ElY
- Jun 12, 20263.2x their median
Tomorrow, Canada steps onto the world’s biggest stage. No pressure, boys. Just an entire country screaming at the TV. 🇨🇦⚽️ Let’s go Canada! @FIFAWorldCup @TSN_Sports https://t.co/wMWMzY58au
- Jul 8, 20262.9x their median
First time in Malta with my little crew, and what a special place to experience together. We absolutely fell in love with this beautiful island, and it was such an honour to be your guest for the very first time. Then Argentina goes and gets the win, which, if you know this family, basically turned dinner into a championship parade. 😂🇦🇷
- Jul 13, 20262.7x their median
The beautiful thing about leaving home is that it teaches you how much it means to come back. I’ve spent a lot of my life chasing stages around the world, but nights like last night in Québec City remind me that no audience feels quite like a Canadian audience. Looking into your faces felt familiar. It felt comforting. It felt like being surrounded by family. Thank you for reminding me where I come from, and for welcoming me home with open arms every single time. What a beautiful country. What beautiful people. My heart is very, very full today. ❤️ 🇨🇦 - Lo hermoso de dejar el hogar es que te enseña cuánto significa volver. He pasado gran parte de mi vida recorriendo escenarios por todo el mundo, pero noches como la de ayer en la ciudad de Quebec me recuerdan que no hay público que se sienta como el canadiense. Ver sus rostros me resultó familiar. Fue reconfortante. Fue como estar rodeado de familia. Gracias por recordarme de dónde vengo y por recibirme en casa con los brazos abiertos siempre. Qué país tan hermoso. Qué gente tan maravillosa. Hoy tengo el corazón rebosante. ❤️ 🇨🇦 - Ce qu'il y a de merveilleux à quitter son chez-soi, c'est que cela nous apprend toute l'importance du retour. J'ai passé une grande partie de ma vie à courir les scènes du monde entier, mais des soirées comme celle d'hier à Québec me rappellent qu'aucun public ne ressemble tout à fait au public canadien. Voir vos visages m'a semblé familier. C'était réconfortant. C'était comme être entouré de sa famille. Merci de me rappeler d'où je viens et de m'accueillir chez moi à bras ouverts, à chaque fois. Quel beau pays. Quelles belles personnes. Mon cœur est comblé aujourd'hui. ❤️ 🇨🇦
- Jun 22, 20262.2x their median
Heartbroken to hear of the passing of Clive Davis. Clive wasn’t just a music legend, he was a champion of artists and someone who believed in people and their dreams. Forever grateful for his guidance, his generosity, and the opportunities he gave so many of us. Rest in peace❤️ https://t.co/SOP9iZ4zyv
- Aug 19, 20262.2x their median
My Cielo. ❤️ When it comes to you, I never stood a chance! No matter how big you get, how independent you become, or how many times you remind us that you’re the boss… you will always be our baby. https://t.co/1L3YjYGVrP
- Jun 13, 20262.1x their median
I have so much gratitude for the @SolePower choir. Your voices were so powerful. Thank you for sharing your talent. To my team and everyone at @FIFAWorldCup, thank you for your support and hard work. Representing Canada is always an honour especially alongside all of you. 🇨🇦 https://t.co/rsMlW3r9ui
- Jul 20, 20262.1x their median
Congratulations to my friend Victor Montagliani and the entire FIFA crew for an absolutely incredible World Cup. What a massive success. It was an honour to help open the games in my home country of Canada. And here’s to Team Spain and all its fans. What a tournament! You deserved to be world champions. Of course, it’s never easy to lose, but we are so incredibly proud of this Argentinian team and everything they gave. We will forever be Team Argentina. ❤️🇦🇷 This is why I love football. For a few weeks, the whole world speaks the same language. We cheer for different teams, wave different flags and sing different anthems, but somehow this beautiful game reminds us that we’ve got a lot more in common than we think. When the world comes together, we all win. - ¡Felicidades a mi amigo Víctor Montagliani y a todo el equipo de la @fifaworldcup por un Mundial absolutamente increíble! ¡Qué gran éxito! Fue un honor ayudar a inaugurar los juegos en mi país natal, Canadá. ¡Y un brindis por la Selección de España y todos sus aficionados! ¡Qué torneo! Merecían ser campeones del mundo. Por supuesto, nunca es fácil perder, pero estamos increíblemente orgullosos de esta selección argentina y de todo lo que dieron. Siempre seremos la Selección Argentina. ❤️🇦🇷 Por eso amo el fútbol. Durante unas semanas, el mundo entero habla el mismo idioma. Animamos a diferentes equipos, ondeamos diferentes banderas y cantamos diferentes himnos, pero de alguna manera este hermoso deporte nos recuerda que tenemos mucho más en común de lo que pensamos. Cuando el mundo se une, todos ganamos.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 439 interactions against 1.8M followers, an engagement rate of 0.024%. Measured over 12 original posts, its engagement rate beats 56% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 1.04% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 6.3K interactions, about 14x its own typical post.
- What is Michael Bublé's engagement rate on X?
- Michael Bublé (@MichaelBuble) has an engagement rate of 0.024%, based on the median interactions across 12 original posts from the last 30 days against 1,805,728 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Michael Bublé sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MichaelBuble have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MichaelBuble post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.