Merseyside Police engagement report
@MerseyPolice - 191K followers on X
Measured over 37 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
A typical post picks up 120 interactions against 191K followers, an engagement rate of 0.063%. Measured over 37 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.3K times each, and 1.30% of those impressions turn into an interaction. That is about 4.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video, 5% are part of a thread and 51% link out. The account's strongest tracked post pulled 1.8K interactions, about 15x its own typical post. Recurring topics include #projectservator, #missing, #appeal.
Measured over 37 original posts from a 30-day window, last computed on October 12, 2026. Recurring tags: #projectservator, #missing, #appeal.
Compared with accounts its own size
Merseyside Police's engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.063%, Merseyside Police sits above the 25th percentile of the 205,676 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 51% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 51% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1279 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 202615x their median
Bags packed with nearly £300,000 in cash inside. But the only place he’s going is jail. 🔒 On Friday 24 October 2025, Philip Aryeetey was driving on the M57, when he was stopped by our officers. Following a search of his vehicle, they discovered a padlocked suitcase stashed underneath the driver’s seat which contained £299,440 in cash. A search of his home was carried out which led to the seizure of a further £2,000 in cash, as well as 65 grams of cocaine and a taser. Aryeetey, 55, of Tanhouse Road was sentenced to three years in prison, after he pleaded guilty to two counts of possessing criminal property, possession of a controlled Class A drug with intent to supply and possessing a prohibited firearm. The investigation was carried out by officers from Merseyside Organised Crime Partnership – a joint Merseyside Police and National Crime Agency team dedicated to tackling serious and organised crime in the county. This was a significant cash seizure and shows how our officers will leave no stone unturned when it comes to stopping people involved in organised crime. We will relentlessly target anyone who brings fear and harm to our communities, while safeguarding the innocent victims of their actions.
- Sep 19, 20266.3x their median
Happy Retirement PD Ozzy! After a prestigious nine-year career, PD Ozzy is hanging up his collar and ready for retirement! 🐶🤩 Ozzy is a 10-year-old English Springer Spaniel and was a Specialist Search Dog using his strong sense of smell to search properties, vehicles and rural areas during investigations, being initially licensed in July 2017. Described as completely fearless, incredibly determined and headstrong by his handler when he was a puppy, he matured into a police dog with a great balance of confidence, enthusiasm, eagerness and control. Throughout his operational career, Ozzy has assisted in investigations that have contributed to 35 life sentences being secured across the United Kingdom, supporting both Merseyside Police and numerous other forces and agencies. Since retiring, Ozzy's favourite thing is undoubtedly his toy box. He has also become very fond of relaxing on the sofa during movie nights and making the most of a well-earned rest. Ozzy will continue to live with his handler throughout his retirement, and we want to thank him for his service. ❤️
- Sep 23, 20265.8x their median
The family of a mum and her three children who tragically died following a fire at a home in Bootle have paid tribute. Elisha Brabin, 36, Leo Brabin, 16, Ellis Brabin, 8, and Prudence Brabin, 7, passed away on Tuesday 22 September following the fire on Stone Square. In a tribute issued today (Wednesday 23 September), the family said: “Our whole family is devastated by the loss of Elisha, Leo, Ellis and Prudence. “Elisha was our beloved daughter, wife, mother, sister, aunty, niece and cousin. She was a devoted and loving mother who lived for her children. They were her whole world, and she meant everything to us. “Our beautiful babies, Leo, Ellis and Prudence, were loved beyond measure and brought so much joy, happiness and love to our family. They filled our lives with laughter and precious memories that we will cherish forever. “The tragic loss of Elisha and our three precious children has left us heartbroken. They have all been taken from us far too soon. The loss we are experiencing is unimaginable, and the impact on our family will be felt forever. “As we try to come to terms with this devastating tragedy, we kindly ask that our family's privacy is respected whilst we grieve and support one another through this incredibly difficult time. We would like to thank everyone for their kindness, support and understanding.”
- Sep 11, 20264.5x their median
MISSING | Please share and help us find missing Liverpool woman Paula Manson. Paula, 59, was last seen on Sunday 30 August at her home address in Church Road and enquiries are ongoing. She is white, 5ft 8in tall, of slim build with long straight brown hair and brown eyes. Paula has a Liverpool accent and has links to Liverpool city centre. Please call us with information via 101 or DM us on social media @MerPolCC. You can also pass on any sightings via our form: https://t.co/PuOaECo2Ah https://t.co/825m4J04GT
- Sep 1, 20264.2x their median
Can you help identify the woman found murdered in Stanley Park? Detectives investigating her death are urging anyone who may have information about her to come forward. The officer leading the investigation explains why identifying her is vital and how even the smallest piece of information could make a difference. Please watch, share, and contact police if you can help. Information on how to get in touch is in this link https://t.co/MhTSLpsbPV
- Sep 17, 20263.9x their median
FOUND | Great news Lily-Mae White, aged 12, from Walton has been found safe and well. Thank you for sharing the appeal - it really does make a difference ♥️ https://t.co/bVwgfGeFEa
- Sep 12, 20263.7x their median
TRIBUTE | We can sadly confirm that a man has died following a collision on the East Lancashire Road, in St Helens, on Sunday 6 September. Just before 9pm we received a report of a collision involving a Lexmoto motorcycle. The rider of the motorcycle was taken to hospital with multiple injuries. Harry Douglas, 19, from Liverpool, tragically died on Thursday 10 September. Our condolences and thoughts are with Harry's family and friends. His family paid the following tribute: "Harry was such a kind hearted lad, devoted to his mum, sister and partner. Everything he did in life was for their benefit. He was truly the best, most generous big brother, son and partner. He shown compassion and care to everyone that he met. "Harry was a beautiful young soul who loved hard and during his 19 short years blessed everybody around him with his one-of-a-kind personality. "Harry understood the importance of organ donation, something he had spoken about with his family previously. His wish to help others will save and improve the lives of people he never met, a perfect example of Harry's personality."
- Sep 4, 20263.5x their median
Today marks one week since a murder investigation was launched after the discovery of an elderly woman’s body in Stanley Park. Firstly, we want to thank everyone who has come forward with information. Every call, message and piece of information, no matter how small it may seem, could prove vital in helping us find the person responsible for this woman's death. So far, we have had more than 40 names put forward by members of the public and more than 120 witnesses have called in to offer information. Detectives have also spoken to hundreds more people during house-to-house enquiries. We are incredibly grateful for the support shown to the investigation 🤝 Behind the scenes, our detectives and officers continue to work tirelessly to establish the woman's identity and identify those responsible for this tragic crime. Following forensic tests we have been able to establish a DNA profile for the woman but there is no match on the UK national DNA database. It has also not been possible to compare dental records. As time passes, it is important that we do not lose sight of the fact that this woman could have been someone's grandmother, sister, aunt, wife, neighbour or friend. She was once someone's daughter. She may have had children and grandchildren of her own. Somewhere, someone may be wondering where she is. Someone may be missing her. Here is what we know so far: The woman was white, believed to be around 70 years old, approximately 5ft 2ins tall and of slight build, with strawberry blonde hair. She was wearing a pink Nike T-shirt, a distinctive item that we hope may help jog people's memories. Her body was found in the walled garden near the Isla Gladstone, and we believe she may have been there for several weeks before she was discovered. We are determined to find out who she is, uncover what happened to her, and ensure those responsible are held accountable. We will continue to keep the public updated with any significant developments as the investigation progresses. If you know something, however small, come forward. This woman deserves to be identified. Her loved ones deserve answers. And those responsible must be brought to justice. 👉 There are several ways you can contact us with information. You can contact us on social media @MerpolCC, report information through our website: https://t.co/DBBIOobHL6 or call 101 quoting reference number 26000706383. A dedicated Public Portal has also been created, allowing people to send images or footage directly to the investigation team. A link to the portal can be found here: https://t.co/3Gnoa8vkyJ If you do not feel comfortable speaking to police directly, you can contact Crimestoppers anonymously on 0800 555 111. Crimestoppers is independent of the police and does not ask for your personal details.
- Sep 9, 20263.3x their median
#TRIBUTE | 🗣️“We are totally devastated and utterly heartbroken as a family at the loss of our darling Izzy.” The family of Isobel Reyland, who sadly died in a road traffic collision in Aigburth on Wednesday 2 September, have paid tribute. Just before 5.40pm emergency services were called to Aigburth Road following a collision involving a white Toyota Voxy private hire taxi and a pedestrian. Isobel, 26 years, from South Wales, was taken to hospital for treatment but sadly died from her injuries shortly afterwards. Her family have issued the following tribute: “Izzy was a loving and deeply loved daughter, sister, aunty, granddaughter, niece, cousin and sister-in-law who was tragically taken from us far too soon and will be missed beyond words, always. “She was a beautiful, caring, funny and loving young lady who was following her dreams and her chosen career in a city she loved and living her life to the fullest. “We are totally devastated and utterly heartbroken as a family at the loss of our darling Izzy. “Izzy – you will always be with us and our deepest love for you is everlasting." 🤍 The driver of the taxi, a 41-year-old man, stopped at the scene and was arrested on suspicion of causing death by careless or inconsiderate driving while under the influence of drugs. He has been released under investigation. Anyone with information on the incident should contact Merseyside Police Serious Collision Investigation Unit on 0151 777 5747 quoting incident reference 26000720150. Alternatively contact us on Facebook or X at @MerPolCC. You can also report information via our website: https://t.co/G9FugNE9yX Or alternatively, contact the independent charity Crimestoppers anonymously on 0800 555 111, or via their website here: https://t.co/HupSwH4boW In an emergency always call 999.
- Sep 21, 20262.9x their median
We have released an image of a man who could have information following a robbery in Liverpool city centre. On Thursday 3 September at around 6.30pm, it was reported that a man aged in his 20s was walking on Whitechapel, near McDonald’s, when he was assaulted by a male who took his mobile phone. The victim was taken to hospital for treatment to a broken nose. An investigation is ongoing to find the person responsible, and we are asking anyone who recognises the pictured man to come forward. Detective Inspector Lee Egerton said: “This was a shocking and cowardly assault with the suspect approaching his victim from behind before punching and kicking him. “We are determined to find the person who did this and we are appealing for anyone with information to come forward. As part of our inquiries, we believe the man pictured could have information so please come forward if you know who he is.” If you have any information please contact Merseyside Police social media desk via X or on Facebook @MerPolCC quoting reference 26000723579. You can also report information via our website: https://t.co/KSc9hSa4wB or call 101. Alternatively, contact the independent charity Crimestoppers anonymously on 0800 555 111, or via their website here: https://t.co/lIswgpG24S
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 120 interactions against 191K followers, an engagement rate of 0.063%. Measured over 37 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.3K times each, and 1.30% of those impressions turn into an interaction. That is about 4.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video, 5% are part of a thread and 51% link out. The account's strongest tracked post pulled 1.8K interactions, about 15x its own typical post. Recurring topics include #projectservator, #missing, #appeal.
- What is Merseyside Police's engagement rate on X?
- Merseyside Police (@MerseyPolice) has an engagement rate of 0.063%, based on the median interactions across 37 original posts from the last 30 days against 190,976 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.063%, Merseyside Police sits above the 25th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MerseyPolice have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MerseyPolice post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 1.37 posts per day across the measured window.