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Mercedes-Benz engagement report

@MercedesBenz - 3.9M followers on X

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.019%
of 3.9M followers
Per impression
1.13%
66K views on a typical post
Reach
1.70%
of its followers see a post
Typical post
751
interactions (median)
Saved
0.036%
24 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
11:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 751 interactions against 3.9M followers, an engagement rate of 0.019%. Posts are seen about 66K times each, and 1.13% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.3K interactions, about 12x its own typical post. Recurring topics include #140yearsofinnovation, #mercedesbenz, #welcomehome. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #140yearsofinnovation, #mercedesbenz, #welcomehome.

Where this sits in the catalog

At 0.019%, Mercedes-Benz sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 29, 202612x their median

    The next generation of presence has arrived. Say hello to the new #SClass. With a bolder silhouette, twin-star headlamps, the first illuminated Mercedes star and an enlarged illuminated grille, the new S-Class commands presence at any time of day. Inside, the MBUX Superscreen in the front and the MBUX High-End Rear Seat Entertainment system with dual 13.1-inch displays transform the first-class rear compartment into a fully connected workplace. Brand new innovations such as heated seatbelts in the front - providing comforting warmth more quickly - and an electric air filter that enhances interior air quality elevate the atmosphere and driving experience, creating a serene personal retreat. #MercedesBenz The availability of the equipment, functions, features and services shown depends on the respective vehicle model, the individual configuration and the respective market. Display content may differ from production vehicle. Illuminated Mercedes Star available as optional equipment shortly after market introduction.

    7.8K867435209621K viewsView on X
  • Sep 7, 20255.4x their median

    The all-new electric Mercedes-Benz GLC is here: proof that the most effortless ride not only exists but excels. Iconic lines and lights that catch the eye. An interior that feels personal the second you step in. Technology that moves not ahead, not behind, but with you. Everything was designed to make driving something to look forward to. After all, that’s what the GLC has always been known for: to be effortlessly uncompromising. #MercedesBenz #GLC [Mercedes-Benz GLC 400 4MATIC mit EQ Technologie | Energieverbrauch kombiniert: 14,9-18,8 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | CO₂-Klasse: A][1] [1] Die Angaben sind vorläufig. Es liegen bislang weder bestätigte Werte von einer amtlich anerkannten Prüforganisation noch eine EG-Typgenehmigung noch eine Konformitätsbescheinigung mit amtlichen Werten vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich. Optional equipment depending on the individual configuration. Display content may differ from production vehicle.

    3.1K428425141339K viewsView on X
  • Jan 14, 20263.6x their median

    Snowy peaks and pure performance – wish you were here. 📷 loris.cataldo (IG) for #MBcreator #MercedesBenz #GLE https://t.co/8gZe8iK2zZ

    2.4K2216918124K viewsView on X
  • Dec 15, 20252.3x their median

    Zoom in, it gets better. 📷 raf.shot (IG) for #MBfanphoto #MercedesBenz #MercedesAMG https://t.co/HwS8Y3acNH

    1.5K20036776K viewsView on X
  • Jul 4, 20262.1x their median

    The new #SClass is designed to lead and set the benchmark for comfort and performance. The same icon with a sharper look. #MercedesBenz #WelcomeHome #140YearsOfInnovation [Mercedes-Benz S 500 4MATIC Limousine | Energieverbrauch kombiniert: 8,9‒8,2 l/100 km | CO₂-Emissionen kombiniert: 203‒186 g/km | CO₂-Klasse: G]

    1.3K172649114K viewsView on X
  • Jan 28, 20262.0x their median

    The Mercedes-Maybach #GLS – designed to turn heads and keep them looking. 📷 f1rstmotors (IG) for #MBfanphoto #MercedesBenz #MercedesMaybach [Mercedes-Maybach GLS 600 | Energieverbrauch kombiniert: 14,0‒13,7 l/100 km | CO₂-Emissionen kombiniert: 316‒310 g/km | CO₂-Klasse: G]

    1.3K147481462K viewsView on X
  • Aug 17, 20261.9x their median

    How many of you would happily take the back seat in this case? The rear of the Mercedes-Maybach GLS is like a luxurious lounge. #MercedesBenz #WelcomeHome #140YearsOfInnovation https://t.co/6XxCD5IVGe

    1.2K1416110103K viewsView on X
  • Feb 19, 20261.8x their median

    The G-Class blends in by standing out. 📷 1st.sholo (IG) for #MBcreator #MercedesBenz #GClass https://t.co/1IueqFYW1J

    1.1K151601044K viewsView on X
  • Jun 3, 20251.8x their median

    Quiet enough to hear your own thoughts. 📷 julian.scheinkoenig (IG) for #MBcreator #MercedesBenz [Mercedes-Benz EQS 450 4MATIC | Energieverbrauch kombiniert: 21,0–17,0 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | CO₂-Klasse: A] https://t.co/hxk6JPRVuG

    1.0K1761091995K viewsView on X
  • Jul 17, 20261.7x their median

    Architectural calm. From city lights outside to a warm, crafted glow inside. #MercedesBenz #WelcomeHome #140YearsOfInnovation #SClass https://t.co/aRqIEXHrHI

    1.0K18963660K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#140yearsofinnovation#mercedesbenz#welcomehome#mbcreator#c111

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 751 interactions against 3.9M followers, an engagement rate of 0.019%. Posts are seen about 66K times each, and 1.13% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.3K interactions, about 12x its own typical post. Recurring topics include #140yearsofinnovation, #mercedesbenz, #welcomehome. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Mercedes-Benz's engagement rate on X?
Mercedes-Benz (@MercedesBenz) has an engagement rate of 0.019%, based on the median interactions across 5 original posts from the last 30 days against 3,908,622 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Mercedes-Benz sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MercedesBenz have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MercedesBenz post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.

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