Mercedes-Benz engagement report
@MercedesBenz - 3.9M followers on X
Measured over 4 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.0K interactions against 3.9M followers, an engagement rate of 0.026%. Posts are seen about 82K times each, and 1.23% of those impressions turn into an interaction. That is about 2.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.3K interactions, about 9.3x its own typical post. Recurring topics include #140yearsofinnovation, #mbcreator, #mercedesbenz. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #140yearsofinnovation, #mbcreator, #mercedesbenz.
Where this sits in the catalog
At 0.026%, Mercedes-Benz sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 630 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 29, 20269.3x their median
The next generation of presence has arrived. Say hello to the new #SClass. With a bolder silhouette, twin-star headlamps, the first illuminated Mercedes star and an enlarged illuminated grille, the new S-Class commands presence at any time of day. Inside, the MBUX Superscreen in the front and the MBUX High-End Rear Seat Entertainment system with dual 13.1-inch displays transform the first-class rear compartment into a fully connected workplace. Brand new innovations such as heated seatbelts in the front - providing comforting warmth more quickly - and an electric air filter that enhances interior air quality elevate the atmosphere and driving experience, creating a serene personal retreat. #MercedesBenz The availability of the equipment, functions, features and services shown depends on the respective vehicle model, the individual configuration and the respective market. Display content may differ from production vehicle. Illuminated Mercedes Star available as optional equipment shortly after market introduction.
- Sep 7, 20254.4x their median
The all-new electric Mercedes-Benz GLC is here: proof that the most effortless ride not only exists but excels. Iconic lines and lights that catch the eye. An interior that feels personal the second you step in. Technology that moves not ahead, not behind, but with you. Everything was designed to make driving something to look forward to. After all, that’s what the GLC has always been known for: to be effortlessly uncompromising. #MercedesBenz #GLC [Mercedes-Benz GLC 400 4MATIC mit EQ Technologie | Energieverbrauch kombiniert: 14,9-18,8 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | CO₂-Klasse: A][1] [1] Die Angaben sind vorläufig. Es liegen bislang weder bestätigte Werte von einer amtlich anerkannten Prüforganisation noch eine EG-Typgenehmigung noch eine Konformitätsbescheinigung mit amtlichen Werten vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich. Optional equipment depending on the individual configuration. Display content may differ from production vehicle.
- Jan 14, 20262.7x their median
Snowy peaks and pure performance – wish you were here. 📷 loris.cataldo (IG) for #MBcreator #MercedesBenz #GLE https://t.co/8gZe8iK2zZ
- Dec 15, 20251.7x their median
Zoom in, it gets better. 📷 raf.shot (IG) for #MBfanphoto #MercedesBenz #MercedesAMG https://t.co/HwS8Y3acNH
- Jul 4, 20261.6x their median
The new #SClass is designed to lead and set the benchmark for comfort and performance. The same icon with a sharper look. #MercedesBenz #WelcomeHome #140YearsOfInnovation [Mercedes-Benz S 500 4MATIC Limousine | Energieverbrauch kombiniert: 8,9‒8,2 l/100 km | CO₂-Emissionen kombiniert: 203‒186 g/km | CO₂-Klasse: G]
- Aug 17, 20261.5x their median
How many of you would happily take the back seat in this case? The rear of the Mercedes-Maybach GLS is like a luxurious lounge. #MercedesBenz #WelcomeHome #140YearsOfInnovation https://t.co/6XxCD5IVGe
- Jan 28, 2026
The Mercedes-Maybach #GLS – designed to turn heads and keep them looking. 📷 f1rstmotors (IG) for #MBfanphoto #MercedesBenz #MercedesMaybach [Mercedes-Maybach GLS 600 | Energieverbrauch kombiniert: 14,0‒13,7 l/100 km | CO₂-Emissionen kombiniert: 316‒310 g/km | CO₂-Klasse: G]
- Sep 28, 2026
Hoping for a rainy day from inside our #GClass. 📷 1st.sholo (IG) for #MBcreator #MercedesBenz #WelcomeHome #140YearsOfInnovation https://t.co/pYNDqIkslL
- Sep 21, 2026
Our kind of close-up. 📷 honka (IG) for #MBcreator #MercedesBenz #WelcomeHome #140YearsOfInnovation #MercedesAMG [Mercedes-AMG GT 43 | Energieverbrauch kombiniert: 10,3 l/100 km | CO₂-Emissionen kombiniert: 235 g/km | CO₂-Klasse: G] https://t.co/NV15XkqhMy
- Feb 19, 2026
The G-Class blends in by standing out. 📷 1st.sholo (IG) for #MBcreator #MercedesBenz #GClass https://t.co/1IueqFYW1J
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 3.9M followers, an engagement rate of 0.026%. Posts are seen about 82K times each, and 1.23% of those impressions turn into an interaction. That is about 2.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.3K interactions, about 9.3x its own typical post. Recurring topics include #140yearsofinnovation, #mbcreator, #mercedesbenz. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Mercedes-Benz's engagement rate on X?
- Mercedes-Benz (@MercedesBenz) has an engagement rate of 0.026%, based on the median interactions across 4 original posts from the last 30 days against 3,905,881 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.026%, Mercedes-Benz sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MercedesBenz have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MercedesBenz post?
- Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.