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Mercedes-AMG PETRONAS F1 Team engagement report

@MercedesAMGF1 - 5.3M followers on X

Measured over 190 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.02%
of 5.3M followers
Per impression
0.94%
110K views on a typical post
Reach
2.08%
of its followers see a post
Typical post
1.0K
interactions (median)
Saved
0.021%
24 bookmarks on a typical post
Posting rate
8.03/day
active 87% of days
Peak time
14:00 UTC
Sunday

A typical post picks up 1.0K interactions against 5.3M followers, an engagement rate of 0.02%. Measured over 190 original posts, its engagement rate beats 57% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 110K times each, and 0.94% of those impressions turn into an interaction. That is about 2.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 190 posts sampled, 75% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 16K interactions, about 15x its own typical post.

Measured over 190 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #f1.

Compared with accounts its own size

Mercedes-AMG PETRONAS F1 Team's engagement rate beats 57% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.02%, Mercedes-AMG PETRONAS F1 Team sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202615x their median

    Buon compleanno Kimi! πŸ₯³ 🎁 https://t.co/Oew8U5C5Rf

    13K2.3K177217438K viewsView on X
  • Aug 20, 202613x their median

    Friendly Neighbourhood Spider-Kimi πŸ•ΈοΈ https://t.co/4SHAAakgi5

    11K1.8K132753688K viewsView on X
  • Aug 23, 202610x their median

    INCREDIBLE defence from George to secure P3 πŸ‘ Double podium in the final Dutch GP for the team πŸ‘Š https://t.co/YndWRi4zxI

    7.4K2.2K459535208K viewsView on X
  • Aug 23, 202610x their median

    Minister of defence βš”οΈ https://t.co/z221CvgvyQ

    8.4K1.3K233383510K viewsView on X
  • Aug 21, 20269.9x their median

    GET IN THERE GEORGE πŸ‘πŸ‘ Sprint Race pole in Zandvoort! https://t.co/tGOkqUCL46

    7.3K2.5K99358120K viewsView on X
  • Aug 22, 20268.9x their median

    On the front row πŸ‘ P2 for George - let’s get it on Sunday. https://t.co/uGbqCTYQJQ

    7.0K1.8K52284120K viewsView on X
  • Aug 28, 20267.9x their median

    One of a kind, and always one of our family 🫢 Happy birthday, VB πŸŽ‰ https://t.co/OkfgCjJJUN

    7.7K4442724171K viewsView on X
  • Aug 23, 20267.1x their median

    A double podium finish for the Team to sign off on the final Dutch GP πŸ‡³πŸ‡±πŸ‘Š https://t.co/ds8xQ38tEe

    5.0K1.7K306327223K viewsView on X
  • Aug 17, 20267.0x their median

    We're sooooooo back πŸ€©πŸ™Œ https://t.co/knqgkQyfyp

    6.6K5534680168K viewsView on X
  • Aug 23, 20266.7x their median

    P2 in a frantic final Dutch GP for Kimi πŸ‘Š https://t.co/ncdtdeRKgL

    5.0K1.4K300224154K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#f1

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.0K interactions against 5.3M followers, an engagement rate of 0.02%. Measured over 190 original posts, its engagement rate beats 57% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 110K times each, and 0.94% of those impressions turn into an interaction. That is about 2.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 190 posts sampled, 75% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 16K interactions, about 15x its own typical post.

What is Mercedes-AMG PETRONAS F1 Team's engagement rate on X?
Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) has an engagement rate of 0.02%, based on the median interactions across 190 original posts from the last 30 days against 5,270,263 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Mercedes-AMG PETRONAS F1 Team sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MercedesAMGF1 have real engagement?
Its engagement rate beats 57% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MercedesAMGF1 post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 8.03 posts per day across the measured window.

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