Todd McShay engagement report
@McShay13 - 725K followers on X
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 185 interactions against 725K followers, an engagement rate of 0.025%. Measured over 17 original posts, its engagement rate beats 48% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 89K times each, and 0.209% of those impressions turn into an interaction. That is about 12.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 35% carry an image or video, 41% are part of a thread and 29% link out. The account's strongest tracked post pulled 8.3K interactions, about 45x its own typical post. Recurring topics include #fdpartner, #ipp.
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #fdpartner, #ipp.
Compared with accounts its own size
Todd McShay's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, Todd McShay sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 18, 202645x their median
"I won't pretend to be up here and defend Bryson. I'm not particularly fond of him. I think a lot of it's performative. I think a lot of it's for attention." Rory McIlroy commented on Bryson DeChambeau’s two-shot penalty at Royal Birkdale and how he handled it. 🗣️ https://t.co/gTyCp95jxC
- Aug 26, 202621x their median
TRENDING: Antonio Williams embarrassed TWO of the NFL’s top coverage DB’s today. Both Nate Wiggins (Ravens CB) and Kyle Hamilton (Ravens S) reportedly “couldn’t guard” Williams. One NFL scout reportedly believes “there’s some” Amon-Ra St. Brown to Williams’ game 😳 (Via DHarrison82/X)
- Jul 26, 202619x their median
Patriots announced they signed second-round pick Gabe Jacas.
- Jul 20, 202618x their median
"He can have a young Travis Kelce effect for this New York Giants offense." —@Realrclark25 on Isaiah Likely possibly becoming a key component for the Giants 👀 https://t.co/5UiIgS0hni
- Aug 10, 202616x their median
I am socializing my Big Ten QB rankings https://t.co/QIVnpMBvoG
- Jul 22, 202612x their median
Sean McVay on what has become non-negotiable when evaluating players: “There are certain things that have to be non-negotiables. What’s your football character like? I think that more than anything, especially because of some of the things I’ve gone through where I look back and say, ‘Man, I did not like the kind of leader or the caliber of person I was. I was fragile. I wasn’t resilient. The game honors toughness, but I think life and the game honor toughness, both mentally and physically. How many different ways can we measure that mental resilience?" "What have they been through, and how did that shape who they’ve become in the midst of the journey?” “When you go through each guy and have a personal message of appreciation and gratitude for him, the consistent theme is that everybody who has had any sort of success has experienced some adversity. Maybe when you’re in it, you don’t see the light at the end of the tunnel, but if it shapes you and callouses you the right way, growth demands that discomfort.” “You don’t punish people who haven’t been through adversity, but I also think it’s important for guys to know, ‘We’re in this shit with you, too. Let’s build a relationship.’” “Chris Petersen always used to say to me, ‘It’s really important that all our players know they’ll never meet the enemy on the sideline.’ I’d like to think the connection, the camaraderie and the enjoyment of each other’s success are what you see when you watch our group play. That’s the type of people we’re trying to identify.”
- Aug 13, 202610x their median
Welcome to Gillette Stadium, where the Patriots host the Colts in preseason action (7:30 p.m. ET, WBZ-TV). With QB Drake Maye and starters not expected to play, it will be Tommy “Cutlets” DeVito — a.k.a. “Tommy 2 Chains” — leading the way. https://t.co/ITl9l6jl3s
- Aug 5, 20268.9x their median
How many FBS football teams have you seen play in-person over the course of your life? https://t.co/c2uU8CKqOs
- Aug 27, 20267.5x their median
ANTONIO WILLIAMS 🔥 https://t.co/OryPjE9kk3
- Aug 17, 20266.4x their median
A few rookie WRs who have outperformed my expectations so far in training camp include: – Ja’Kobi Lane, Ravens (RD3 from USC) – Kaden Wetjen, Steelers (RD4 From Iowa) – Camden Brown, Cowboys (UDFA from Georgia Southern)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 185 interactions against 725K followers, an engagement rate of 0.025%. Measured over 17 original posts, its engagement rate beats 48% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 89K times each, and 0.209% of those impressions turn into an interaction. That is about 12.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 17 posts sampled, 35% carry an image or video, 41% are part of a thread and 29% link out. The account's strongest tracked post pulled 8.3K interactions, about 45x its own typical post. Recurring topics include #fdpartner, #ipp.
- What is Todd McShay's engagement rate on X?
- Todd McShay (@McShay13) has an engagement rate of 0.025%, based on the median interactions across 17 original posts from the last 30 days against 724,737 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, Todd McShay sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @McShay13 have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @McShay13 post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 2.43 posts per day across the measured window.